Alpha children are permanently connected. Such is their attention to new technologies that it becomes a way of life. Independents. They are independent when it comes to making their own decisions and managing their digital identities, and they expect their individual needs and preferences to be taken into account.
They're passionate about inclusivity. According to the US Census, Gen Alpha will be the most diverse generation in history, and it's shaping kids' expectations. They're looking for representation and inclusivity, and helping people is the number 1 priority for 12-15s in the States.
Gen Alpha, born between 2010 and 2025, are the first generation born completely within the 21st century. And while Gen Z were our first true digital natives, Gen Alpha will mark a new digital age, given how quickly and exponentially technology advances.
Generation Alpha is considered to be the most technological-infused demographic up-to-date. Alphas seem to know and understand complex ideas and able to do things that are well beyond their age.
That is why the generations today each span 15 years with Generation Y (Millennials) born from 1980 to 1994; Generation Z from 1995 to 2009 and Generation Alpha from 2010 to 2024. And so it follows that Generation Beta will be born from 2025 to 2039.
Gen Alpha also stands to be the most materially endowed generation of all time. This means they could end up being able to spend more on nonessentials than previous generations. They also stand to be the most globally informed group so far, and they will have the longest life spans.
The way Gen Alpha interacts with the digital world also differs from previous generations. Thanks to platforms like TikTok, YouTube, Minecraft, and Roblox, Gen Alpha children are accustomed to content that gives opportunities to contribute and not just consume.
HD: Because they're still children, there's only so much we can know at this point about Gen Alpha. But what we do know is that they're inextricably linked to their millennial parents, which is why they're often referred to as “mini millennials” or other similar monikers.
Generation Beta. Generation Alpha (or Gen Alpha for short) is the demographic cohort succeeding Generation Z. Researchers and popular media use those born from 2010 to 2025 as ending birth years. Generation Beta will be next and will be born from 2025 to 2039.
Gen Alpha is the generation following Gen Z and currently includes all children born in or after 2010—the same year the iPad was born. The majority of this demographic is under 12 years of age, but the oldest of them will become teens in 2022.
Gen Z is also the smartest and best educated generation. Having an unlimited wealth of information at our disposal has not gone to waste. In America, 57 percent of Gen Z is reported to have enrolled in a two-year or four-year college, compared to 52 percent of Millenials and 43 percent of Gen X.
That is why the generations today each span 15 years with Generation Y (Millennials) born from 1980 to 1994; Generation Z from 1995 to 2009 and Generation Alpha from 2010 to 2024.
Researchers and popular media use the early to mid 2010s as starting birth years and the mid 2020s as ending birth years. Named after the first letter in the Greek alphabet, Generation Alpha is the first to be born entirely in the 21st century. Most members of Generation Alpha are the children of Millennials.
Alpha children are permanently connected. Such is their attention to new technologies that it becomes a way of life. Independents. They are independent when it comes to making their own decisions and managing their digital identities, and they expect their individual needs and preferences to be taken into account.
EDUCATIONAL NEEDS
Learning is about innovating, building skills, and engaging with the real world for the Alpha Generation. They prioritize learning experiences that are meaningful and relevant, and they will increasingly be looking for symmetry between their worlds inside and outside of the classroom 9, 25.
Millennials were the largest generation group in the U.S. in 2021, with an estimated population of 72.19 million. Born between 1981 and 1996, Millennials recently surpassed Baby Boomers as the biggest group, and they will continue to be a major part of the population for many years.
Alpha's have access to more tools, resources, and people at an earlier age than any other generation. This accessibility gives them a massive competitive advantage as they age but has the side effect of further expanding the generational digital divide.
Various think tanks and analytics companies also have set a 1997 start date. Although the U.S. Census does not identify Gen Z like it does the baby boomers, a U.S. Census publication in 2020 described Generation Z as the “young and mobile” population with oldest members of the cohort born "after 1996".
Millennials are anyone born from 1981 to 1996. Generation Z is anyone born from 1997 to 2012.
Generation Omega bears the seeds of another generation, a Generation Alpha, because generations always do. That Generation Omega is as yet provisional—that we may bear or even become Generation Alpha—gives me hope, and even faith.
2.8 million Gen Alphas are born globally each week (McCrindle) By 2025, there will be more than 2 billion Gen Alphas living in the world.
Generation Alpha is the group of people born between 2010 and 2024. Today, more than 2.5 million people are born into Generation Alpha every week – and by 2024, there will be more than 2 billion of them.
Generation Z (aka Gen Z, iGen, or centennials), refers to the generation that was born between 1997-2012, following millennials. This generation has been raised on the internet and social media, with some of the oldest finishing college by 2020 and entering the workforce.
In many ways, it's symbolic that Generation Z is named after the last letter in the alphabet because their arrival marks the end of clearly defined roles, traditions, and experiences. After all, Gen Z is coming of age on the heels of what has been referred to as the most disruptive decade of the last century.