Standard web page installation The first code block is best placed immediately after the web page's opening <head> tag, or as high in the <head> as possible. This helps to ensure that your Tag Manager configuration is available and ready when the rest of the page loads.
Google Tag Manager in Head or Body: Summary.
Even if you add both GTM codes to the <body> of the website, GTM will still work fine. However, it is better if you add the <script> code to the head. It means that GTM will start loading faster and your website measurement setup will be more accurate.
The Google tag lets you send data from your website to linked Google product destinations to help you measure the effectiveness of your website and ads. The Google tag is currently only accessible and configurable from Google Ads and Google Analytics 4.
The main difference between tags and labels is that you can use tags to set conditions on policies and dictate communication between different networks. Labels are just annotations on resources.
You need to place tags like these in your website code for Google Analytics and other platforms to function and collect data. But with every addition and code change, you risk forgetting about, losing, or breaking tags (or other website elements).
Tracking is Simple in Google Analytics
Make sure to wait 24-48 hours before getting concerned that your GA tracking code isn't functioning. While you're waiting for Google Analytics to update the data, you can verify your tracking code, check your real-time reports, or head to your debug view.
The most recommended way how to install Google Tag Manager code is to place <script> part to <head> of your website, and <noscript> part should be place somewhere in <body> (preferably right after <body> tag).
Overview. The Google tag (gtag. js) and Tag Manager provide two different, fully supported methods to collect data from a website and send the data to Google advertisement and measurement products like Google Analytics. Important: You should only use one of the two methods, not both.
Use Tag Manager to manage tags (such as measurement and marketing optimization JavaScript tags) on your site. Without editing your site code, use Tag Manager to add and update Google Ads, Google Analytics, Floodlight, and third-party tags.
Google Tag Manager (GTM) is a free tracking tool and management platform that allows the user to add marketing tags, or snippets of code, to your website to track and collect marketing data.
Visit your homepage (or any page on your website) Right click with your mouse or key and click “View Page Source” When viewing your page source, do a Control + F which will bring up your “find” function within your browser. Input GTM here and if you have any matching characters proceed to verify each instance.
The current version of Google Tag Manager (version 4, or “Legacy”) for mobile apps will no longer be supported by Google as of March 2020. But, limitations on the functionality of GTM version 4 have already begun.
Data collected by Google Tag Manager
Other than data in standard HTTP request logs, all of which is deleted within 14 days of being received, and diagnostics data noted above, Google Tag Manager does not collect, retain, or share any information about visitors to our customers' properties, including page URLs visited.
A tag ID is an identifier that you put on your page to load a given Google tag. Examples of tag IDs include GT-XXXXXXXXX, G-XXXXXXXXX, and AW-XXXXXXXXX. A single Google tag can have multiple tag IDs.
Cost: It is completely free. Google Tag Manager is a free product and it has no usage limits (no limits on the number of pageviews).
Google Tag Manager delivers simple, reliable, easily integrated tag management solutions— for free.
Google Tag Manager is used by 99.6% of all the websites whose tag manager we know. This is 47.5% of all websites.
Google Analytics is the tracking tool, while Google Tag Manager is the mediator between your website and the tracking tool. In other words, Google Analytics collects, stores, and analyzes data. Google Tag Manager sends the data from your website to Google Analytics (or other tools) in the form of Tags.
On the Install manually tab, you'll see the JavaScript snippet for your Google tag. To establish a connection between your website and Google Analytics, copy and paste your entire Google tag in the code of every page of your website, immediately after the <head> element. Don't add more than one Google tag to each page.
Tags can be used similarly to the ad tracking value, but they allow for more flexible options. A tag can be used to trigger a campaign, as well. Tags are more commonly used than ad tracking values to trigger campaigns.
Google Ads and Google Marketing Platform tags are fully supported by Tag Manager, and there is no need to deploy additional gtag. js-based code on your site if Tag Manager is already in use. If you're already using gtag. js, you can always upgrade to Tag Manager at a later date.
Google Ads
You can find out which information Google is tracking by visiting your Google Ad Settings page. There, you'll find a list of websites and topics that you've searched over the years, in addition to some personal information, like your age, gender, and general location.