The age group of people 25 to 34 years old (Millennials) appeared to be the most health conscious according to the study.
Here is the good news: At least 93% of people in all age groups want to eat healthy at least some of the time. But according to the International Food Information Council, the age group between 25 and 34 were the most health conscious.
According to results from a survey of 2,000 adults in the US (split evenly from Gen Z to baby boomers), Gen Z was the most worried about their health preventing them from experiencing everything they'd like to do in life (75 percent, versus baby boomers at 63 percent).
According to the Australian Bureau of Statistics (ABS) 2014–15 National Health Survey (NHS), 85% of Australians aged 15 and over report their health as 'good' or better, which is similar to the previous survey in 2011–12 (ABS 2015e).
Moreover, with 32% claiming to be focused on eating healthy food, Millennials are the most health-conscious of all generations. This has important marketing implications as 76% are trying to prioritise healthy food choices.
Health consciousness among the Australian public has been rising fairly consistently in the long term, and is maintaining that growth with an estimated 0.5% rise in 2022-23, presenting an opportunity for revenue growth.
Individuals who lead a "wellness-oriented" lifestyle are concerned with nutrition, fitness, stress, and their environment. They accept responsibility for their health and are excellent customers for health-related products and services.
For older Australians, the most prominent health conditions in terms of death and hospitalisation are heart disease, stroke and cancer. At age 65, Australian males can now expect to live to about 83 years and females to 86 years—about 6 years more than their counterparts a century ago.
Findings are consistent that women are more health conscious than men –both in general [8] and in specific regards to their diet [7]. This might have parallel effects, where women eat healthier than men but also have more body shape concerns and diet-related anxiety.
Congratulations Adelaide, we're officially the healthiest city in the nation! Adelaide, tying with Gold Coast, has been named the healthiest cities in Australia in a new study by Mandoe Media, with Melbourne, Perth and Sydney rounding out the top 5.
But in contrast, Gen-Z, who were the most inactive, had the lowest score at just 55 out of 100.
1. Gen Z is big into exercising. Forty-eight percent of Gen Z adults exercise several times per week, and an additional near quarter do so several times per month. That's above average when compared to the general population.
Generation Z (Gen Z) is currently between 10 and 25 years old, born between 1997 and 2012, and research suggests that they are the most anxious generation to date.
"The Aussie climate definitely drives a more active lifestyle simply because we tend to spend more time outdoors. We also have access to beautiful fresh produce all year round, which means it's easier to make better food choices and nourish our bodies in the right way."
Australia's health system is one of the best in the world. It provides quality, safe and affordable health care for you and your family. It's a key reason why we enjoy one of the longest life expectancies in the world.
Cardiovascular diseases (coronary heart disease and stroke), dementia and Alzheimer disease, lung cancer and chronic lower respiratory disease including COPD are the most common underlying causes, together being responsible for 40% of all deaths.
Around the world, consumers say they're more conscious of both mental health and sleep health since the pandemic. Consequently, they're looking for products that help them relax and improve their emotional well-being – because they also understand that poor mental health makes us more vulnerable to physical illness.
Health conscious consumers (HCCs) are individuals who lead “wellness oriented” lifestyles are concerned with nutrition, fitness, stress and their environment (Kraft & Goodell, 1993). Therefore, this consumer group is under the influence of more than one motivation factor in food consuming behavior.
Australian health compared internationally
Australia performs above average or better than many countries – we have a more desirable rank in terms of life expectancy at birth, cardiovascular disease deaths, infant mortality, perceived health status, and tobacco smoking in the OECD.
In 2020, on average, Australians rated their overall life satisfaction as 7.2 (out of 10), compared with 7.5 in 2019 and 7.6 in 2014 (ABS 2021).