Shein, originally named ZZKKO, was founded in China in 2008 by entrepreneur and search engine optimization (SEO) marketing specialist Chris Xu (Xu Yangtian).
Shein- which was founded in Nanjing, China in 2008 - is now headquartered in Singapore. It has been winning over young shoppers in the US, UK and Europe by producing fast fashion even faster, and often at cheaper prices, than many of its rivals such as Boohoo or Asos.
Shein is owned by Chinese entrepreneur Chris Xu, 39, a recluse who doesn't do interviews. Xu studied at Qingdao University of Science and Technology and set up Shein in 2008.
Chris Xu, the founder and billionaire behind the company, primarily owns SHEIN. SHEIN leverages a real-time retail business model, where fashion trends are created out of social media platforms like TikTok, which are quickly turned around as products available for shopping online.
The business model works like Amazon—a sprawling online marketplace brings together about 6,000 clothing factories in China under Shein's label, while internal management software collects near-instant data about which items are selling and which aren't to visibly boost the popular items.
Shein (/ˈʃiːɪn/ SHEE-in; styled as SHEIN; Chinese: 希音; pinyin: Xīyīn) is a Chinese online fast fashion retailer headquartered in Singapore.
Is Shein Good Quality? Shein can be good quality for the price but they are generally not high quality pieces. Most of what I've ordered is similar in quality to what you'd get at stores like Forever21. Some pieces are closer to Target or Old Navy quality.
In addition to the company claiming it "never engages in child or forced labor," its website states: "We regularly evaluate and address human trafficking and slavery risks in product supply chains through in-house inspectors who are tasked with investigating internal or third-party reports of this nature."
1. Shein was founded over a decade ago in 2008 in Nanjing China by Chris Xu an American born Chinese graduate of Washington University. The retailer was originally called SheInside but the name was shortened in 2015 to Shein.
Jewish (Ashkenazic): nickname or artificial name from Yiddish sheyn 'fine beautiful'.
Facts about the brand are also dotted around the store, for example, the correct pronunciation of the brand (She-in). Shein's pop-up is located at SU739 Upper Mall East, The Bullring, Birmingham B5 4BG, UK. Shein features in the 2023 RXUK UK Top500 report.
When it comes to fashion online shop users, brand awareness of SHEIN is at 68% in the UK.
Your order will dispatch from the nearest warehouse when possible, although the majority of stock is located in China so you may receive different packages for the same order. Customers will receive orders via our UK courier partners and NOT need to deal with any custom affairs.
The documentary reported Shein garment workers are paid as little as four cents per clothing item in work shifts that can last up to 18 hours.
Shipment time to the UK and USA
However, most of the stock is delivered from China. Yodel handled almost all the Shein orders in the UK and it also deal with all the customs affairs. Usually, it takes 8 to 13 days in the UK for standard delivery. It takes almost 4 to 10 days in case of express shipping.
“It's not lucrative for them to sell in China,” said Schmidt. “[And] these products that would seem cheap to us are not as cheap to [consumers] in their home country.” Instead, Shein concentrates on exports, naming Europe, the United States, Australia and the Middle East as key markets.
“They're cheaper than most secondhand clothing and of such low quality that it's unlikely they'll survive multiple owners. The fact that Shein is using data from secondhand sales to inform what to reproduce shows a complete lack of willingness to slow production. It's just market research by another name.”
Originally, everything on the site shipped directly from China. Now, the clothing on Shein comes from several wholesale warehouses around the world. Although many items still ship directly from Chinese factories, local places offer shorter waiting times for the same products.
With nearly 52 million downloads across all app stores, most downloads of the fast fashion app SHEIN-Fashion Shopping Online in 2022 came from users located in Brazil. The United States ranked second, with a total of over 27 million downloads that year.
Items returned must be unused, with the original packing. We do not accept returns on items that have been worn, damaged, washed or altered in any way.
Thousands of online shoppers and fashionistas want answers to the same question: Is SheIn legit? While plenty of online reviews say otherwise, the short answer is: Yes. SheIn is a legit clothing brand, but you should always shop with caution.
Our suppliers will not use real fur, exotic skins, or any other products derived from animals that have been killed solely for garment production. Our suppliers will not engage in animal testing of cosmetic products.
In my experience, clothes from Shein run small. While this isn't true across the board, 90% of the time I have found this to be the case. This is why checking the sizing is important. When you hover over a certain size on the page of the item you're interested in, measurements come up.
One of the best things to shop for at SHEIN are tops. They have has an extensive collection of trendy and affordable tops. From casual tees to statement-making blouses, wide range of options makes it easy to find the perfect top that won't break the bank.
Shein clothes shrink, but you can avoid buying products from Shein that shrink by following my recommendations above. And if you're ever unsure about what to get from Shein, read my shopping this and this Shein review for details on everything you need to know about shopping at Shein.