Which country has the most Instagram users? According to the latest Instagram statistics, India tops the list ranking Instagram users by country, with 326.6 million active Instagram users there.
Instagram users and statistics in the UK:
28.75 million users. Instagram's ad reach was equivalent to 43.5 percent of the local internet user base (regardless of age) 56.4 percent of Instagram's ad audience was female, while 43.6 percent was male. Potential ad reach decreased by 9.4 percent between 2022 and 2023.
The latest data ranking Facebook users by country shows that India is home to 314.6 million of them, making it the country with the highest number of Facebook users. This represents around 22.1% of the population. In other words, over one out of every five people in India is a Facebook user.
Northern Africa was the region with the largest number of Instagram users. As of April 2022, there were over 40 million accounts on the social media platform. Western and Eastern Africa came with around 15 million and 10 million, respectively. On the other hand, Middle Africa only had two million users on Instagram.
WhatsApp is ranked as the most used mobile messenger app in the world. More than 100 billion messages are sent each day on WhatsApp. The average WhatsApp user on Android spends 38 minutes per day on the app. India has the most WhatsApp monthly active users (390.1 million).
According to the latest data on TikTok's advertising reach, the United States is home to the majority of TikTok users worldwide, with 116.5 million TikTokers residing there.
Number of Facebook users in the UK:
Facebook remains the 2nd most used social network in the UK right after Whatsapp Messenger. 44% of the UK population use Facebook daily, and they spend on average 23 minutes on the app. With 11.2 million users, the age group 25 to 34 is the most active on Facebook in the UK.
India has the most YouTube users, estimated at 225 million. The United States follows, with 197 million.
The country with the most Twitter users is the United States with a total of 77.75 million users. The other countries rounding out the top five are Japan, India, Brazil, and the United Kingdom. Here's how they stack up based on the number of active users: United States: 77.75 million active users.
Generally, this will mean in the early morning, when people are just waking up and reaching for their mobile devices, when people go on lunch breaks, and during evenings when people are scrolling through their phones after work.
Nano influencers – those with 1,000 to 10,000 followers – earn between £10 to £100 per post, while mid-tier influencers – those with 50,000 to 500,000 followers – earn around £500 to £5,000 per post.
The largest age group of females were those ages 25-34, making up 16.4% of users. These Instagram statistics are based on its worldwide audience. Those age groups are the most common in the United Kingdom as well. Those ages 18-24 make up 22.9% of Instagram's share of users, while those 25-34 are 30.9%.
TikTok user demographics in the UK and worldwide
In the UK, the ratio of male to female users is even starker: females account for 66.25% of all TikTok users in the UK, as opposed to only 33.75% males. The total of UK TikTok users in the most popular age bracket, 18-24 year olds, adds up to just over 40%.
Instagram age demographics: breakdown
According to recent research on the age demographics of Instagram users, nearly one-third (32%) of all Instagrammers fall within the 18-to-24 age group, making it the range with the biggest number of Instagram users.
In the UK, around 24% of YouTube users were between 16-24 years old. 44% of users were between 25-44 years old. There's something for everyone to enjoy on YouTube, no matter your age!
What Are YouTube's Most Popular Languages? Since YouTube is an international platform, the language of your content is an important part of your strategy. We analyzed the languages of the top 250 YouTube channels and found that 66% of the content is in English, while 22% are in Spanish and Portuguese.
Users from the next age bracket, between 25 and 34, are evenly split between Facebook, with 34%, and Instagram, with 32%, while no other platform is considered main by a significant portion of users. From age 35 onwards, Facebook dominates across all age groups with a considerable percentage difference.
In the UK, social media is most popular amongst Gen Z and Millennials. One quarter of all social media users fall into the 25-to-34-year age group, with 12.8 percent being women, and 12.4 percent being men. Overall, roughly 90 percent of people of this age in the UK have a profile on a social media network.
Denmark. Denmark ordered a ban of TikTok on work devices in March, 2023. The country's Defense Ministry cited security concerns and ordered employees to remove the application as soon as possible.
TikTok is fighting to stay alive in the United States as pressure builds in Washington to ban the app if its Chinese owners don't sell the company. But the wildly popular platform, developed with homegrown Chinese technology, isn't accessible in China.