Social media is used by 85% of the world's 5.27 billion mobile phone users. China, with 1,021.96 million users, is the country with the most social media users. India ranks second with 755.47 million, and the United States makes it to the third spot with 302.25 million users.
According to the study, 25.31 million Australians, or 96% of the population are internet users, while the number of active social media users is 21.30 million, or 81% of the population.
Asia is home to the most social media users in the world. Asia has 16.98 percent of the world's social media population. Africa is second there, with 13.92 percent of the world's social media population.
Instead, the social media sites Chinese use are WeChat, Sina Weibo, Tencent QQ, Tencent Video, Xiao HongShu, Douban, Zhihu, Meituan, Toutiao, and DouYin (TikTok). What is the most popular social media in China? WeChat is the most popular social media in China.
1. Facebook
The US makes up 243.58 million of those users. Though Facebook has been growing steadily over the past decade or so, last year was a turbulent year for the popular social network. A report was released in February 2022 of their revenue and user count, suggesting that it had lost 1 million active users.
Which Social Platform Is Safest? All in all, it seems that Facebook and Instagram have the best security features out of the most popular social media platforms.
But the wildly popular platform, developed with homegrown Chinese technology, isn't accessible in China. In fact, it's never existed there. Instead, there's a different version of TikTok — a sister app called Douyin.
Fact: TikTok's parent company ByteDance Ltd. was founded by Chinese entrepreneurs, but today, roughly sixty percent of the company is beneficially owned by global institutional investors such as Carlyle Group, General Atlantic, and Susquehanna International Group.
There has been a continued upward trend in the population share of active social media users in Australia. As of February 2022, approximately 82.7 percent of the Australian population were active users compared to just 58 percent in 2015.
As staying connected with friends and family remains one of the top reasons Aussies are on social media, they prefer FB Messenger (62.9%) to keep up-to-date. Despite their differences, these social media platforms are powerful company marketing resources.
Celebrating our thriving community of 8.5 million Australians and 350,000 businesses. TikTok is a special place where Aussies come to connect with communities, be entertained, grow their business, and create and discover with people from around the world.
China, with 1,021.96 million users, is the country with the most social media users. India ranks second with 755.47 million, and the United States makes it to the third spot with 302.25 million users. An average person uses social media for two hours and thirty-five minutes every day.
As you can see from the graph above, as in the 2023 report, the most-used social media platform in Japan is LINE, with 82.5% of Internet users aged 16 to 64 are using it. It is followed by Twitter, Instagram and Facebook. (This time, YouTube was excluded from the scope.)
Oasis is Sina Weibo's answer to Instagram. It is heavily focused on sharing images, geolocating and building followings. Still relatively new, but one to keep an eye on. Nearly 70% of users are younger than 29 years old, and female users outnumber male users.
TikTok, whose mainland Chinese counterpart is Douyin (Chinese: 抖音; pinyin: Dǒuyīn), is a short-form video hosting service owned by ByteDance. It hosts user-submitted videos, which can range in duration from 3 seconds to 10 minutes. TikTok Pte. Ltd.
WHY DOES WASHINGTON SAY TIKTOK IS A THREAT? TikTok, which has over 150 million American users, is a wholly owned subsidiary of Chinese technology firm ByteDance Ltd., which appoints its executives. ByteDance is based in Beijing but registered in the Cayman Islands, as is common for privately owned Chinese companies.
China. YouTube was first blocked in China for over five months from October 16, 2007 to March 22, 2008. It was blocked again from March 24, 2009, although a Foreign Ministry spokesperson would neither confirm nor deny whether YouTube had been blocked. Since then, YouTube has been inaccessible from mainland China.
Social media platforms like TikTok, Instagram, and Snapchat ranked lower on the toxicity scale, and YouTube had the lowest toxicity rating of the bunch, averaging 5.38. Trolls are like mythical beasts lurking on social media apps. They scour comment sections and newsfeeds, plaguing them with negativity.
These include:The Sydney Morning Herald, The Daily Telegraph (Sydney), The Age (Melbourne), The Herald Sun (Melbourne) and The Canberra Times. The two national daily newspapers are The Australian and The Australian Financial Review, which are owned by different companies.
Unsurprisingly, social media usage is highest among adolescents and young adults aged 14-24. It is estimated that young men spend 528 minutes a week on social media [1] , while young women spend considerably more time at 822 minutes each week.
We asked Australian consumers about "Most used messenger by brand" and found that "Facebook Messenger" takes the top spot, while "Slack" is at the other end of the ranking. These results are based on a representative online survey conducted in 2023 among 1,108 consumers in Australia.