With Gen Z considering themselves to be the most creative, Gen Z is also the most racially diverse.
Gen Zers are hyperconnected individuals, inherently comfortable expressing themselves through digital creative tools. Valuing creativity is a core belief among many of them.
83% of Gen Z would describe their generation as “creative.” So, where do these young creatives turn for inspiration? Social media, squarely. More than half (55%) report that they find social apps to be a more creative space than their offline experiences.
A CM Group consumer research effort that polled 1,000 consumers found Gen Z consumers are better educated, more practical, more ambitious and more skeptical than Millennials.
As the first social generation to have grown up with access to the Internet and portable digital technology from a young age, members of Generation Z, even if not necessarily digitally literate, have been dubbed "digital natives".
And it looks like Gen Z is indeed shaping up to be a homebody generation as well: Looking at their favorite activities by age, 13-18-year-olds are the most likely to say they “go out with friends” for fun in an average night, but playing video or mobile tops their list, followed by watching TV or movies.
A recent Voxburner survey revealed Gen Z's favourite influencers, which included: Molly-Mae Hague, Emma Chamberlain, Bretman Rock, KSI and Anastasia Kingsnorth. So, naturally, we've decided to take a look at them and their work.
According to a recent survey of 1,300 managers, three out of four agree that Gen Z is harder to work with than other generations — so much so that 65% of employers said they have to fire them more often.
The brains of Generation Zs have become wired to sophisticated, complex visual imagery. As a result, the part of the brain responsible for visual ability is far more developed, making visual forms of learning more effective.
Male millennials were the fastest typists as a group, 56.5 words per minute, with women 1.5 words per minute slower. Generation X were well above boomers but lagging their younger betters, at 48.5 words per minute for men and 51.7 words per minute for women.
They tend to play it safe. That's very like the Silent gen. In fact, Time magazine gave Silents their name because they played it safe, keeping their heads down and not speaking out about issues like McCarthyism and civil rights. Silents were shaped by the Great Depression when millions of Americans lost their jobs.
Generation Z (5-25) is known to be on their phones a lot but ever since the pandemic, they have increased their reading time. But they still aren't the generation that reads the most. The generation that reads the most is the millennials (26-40).
In the short term, Gen Z's stress is leading to ambivalence and withdrawal in their professional lives. According to 2022 data from Gallup, they are the most disengaged group at work. They also report more overall stress and work-related burnout than other cohorts.
Why the 90s? Well, for Gen Z it's about the whole vibe. Many feel that the era represents a carefree time that was about having fun. Considering the stressful reality we've been experiencing over the last few years, it's no wonder Gen Z are feeling nostalgic for a simpler time.
Known for being creative, inclusive and tech-savvy, this generation likes a hands-on approach to learning and places a high importance on education. According to the Pew Research Center, Gen Z is the least likely to drop out of high school and the most likely to go to college, compared with older generations.
Many Gen Z respondents reported experiencing stress, sadness, anger, and frustration due to climate change and its related disasters. More than 50 percent of total respondents expressed fear and anxiety about the future, with Gen Z demonstrating greater concern than other generations.
Generation Alpha (Gen Alpha for short) is the demographic cohort succeeding Generation Z. Researchers and popular media use the early 2010s as starting birth years and the early-to-mid 2020s as ending birth years (see Date and age range definitions).
Not surprisingly, the past several years have seen a decline in people's ability to think deeply and reflectively. The study, which focused on Millennial and Gen Z workers in the U.S., U.K., Germany and Japan, found that many people are burned out, struggling to make ends meet and fatigued.
Gen Z also faces an unprecedented behavioral health crisis: US Gen Zers surveyed by McKinsey report the least positive outlook and the highest prevalence of mental illness of any generation, and European respondents report struggling with self-stigma.
They're impulsive. Another weakness of Gen Z is that they can be quite impulsive. With instant gratification being so easily accessible, this generation has difficulty waiting for anything. They want what they want and they want it now!
According to respondents, the reason they feel Gen Z is difficult to work with is because they lack technological skills, effort and motivation. But those shortcomings hint to deeper, more convoluted issues that date back to the pandemic.
In summary, a typical Gen Zer is a self-driver who deeply cares about others, strives for a diverse community, is highly collaborative and social, values flexibility, relevance, authenticity and non-hierarchical leadership, and, while dismayed about inherited issues like climate change, has a pragmatic attitude about ...
Gen Z are primarily the children of Generation X. Their Generation X parents raised Gen Z to be independent and able to figure things out for themselves.
“Generationally, a larger majority of Gen Z adults do most of their work in person compared with their older counterparts, and this young cohort also shows the strongest overall preference for working in an office,” the study reads. Just shy of 90% of Gen Z workers who prefer the office cite productivity as the reason.