The mobile device market in Australia has been and continues to be dominated by Apple phones; the company has had a comfortable market lead since 2011 with a share always in excess of 50 percent.
Apple comes on top of the list for the most selling phones in 2023. Moreover, Samsung comes second to it, however, this doesn't mean that Samsung smartphones aren't good enough. Samsung also has a lot to offer with its different series of smartphones.
As of March 2022, Android operating systems for smartphones held a market share of 53.6 percent in Australia. Android has consistently been the leading mobile phone operating system in the country, however, iOS has been increasing its market share over the past decade.
In the most recent quarter of 2023, Android remained the most popular operating system in the world, with a 70.89% market share, followed by its main competitor, iOS, with 28.36%. Both operating systems make up more than 99% of the market share for operating systems worldwide.
Android vs.
According to the latest stats from Statcounter, the global market share looks like this: Android: 67.56% iOS: 31.6%
The App Store
As the App Store is built only for iOS devices, you can download almost any app and expect it to run smoothly without hiccups, even if your iPhone is a couple of years old. Compare that to Android, where if you don't have a high-end device, some apps and games might be too much for your phone to handle.
It brings the total number of iPhone users in Australia to 8.6 million, or 45 per cent of the 19.3 million smartphone users in Australia. That put it ahead of Samsung, OPPO and Huawei as the nation's most popular smartphone brand.
Samsung may be leading the Android smartphone market worldwide, but Apple is crushing everyone in terms of phone popularity. 8 out of the top 10 best-selling smartphones in the world are iPhones. And although the remaining two are made by Samsung, they're not exactly the most technically-impressive Galaxy models.
As of April 2023, Apple's iPhone 14 was the most popular smartphone model sold in the United States, accounting for 14 percent of total smartphone sales. the iPhone was the most popular smartphone in the United States at that time, occupying the first three spots in the top five.
In June 2021, iOS held a 55.86 percent share of the mobile operating system market in Australia. It's hardly surprising then, that Apple also had a share of over half of the device market in April 2019. By comparison Samsung, the leading Android device manufacturer, had a share of just over 20 percent.
It's not a clear win for Oppo with Samsung offering features like IPX8 water resistance, but generally speaking, it seems like Oppo has the upper hand in overall build quality and features.
Apple's iPhone and Samsungs's Galaxy have different strengths and weaknesses, so which one is better depends on your needs. Samsung phones tend to have better cameras, battery life, and display quality, even on budget models. However, iPhones do offer better software support and data security.
When it comes to pure hardware and performance each phone has its plusses here. Samsung has the sharper display, and bigger battery, but Huawei has much faster charging and more impressive camera capabilities. Samsung has the higher resolution screen, and it also has arguably the ultimate trump card: proper Android.
Numbers from Statista show that mobile phone users and penetration levels in Australia are constantly on the rise. From 18.6 million users in 2017, the number of Australian smartphone users in 2021 is expected to increase by 2 million to reach approximately 20.6 million smartphone users.
China is the country where people used the most iPhones, followed by Apple's home market the United States – at that time, 228 million iPhones were in use in China and 120 million in the U.S.
The lifetime of smartphones like Samsung and iPhone is much longer than smaller brands. Here is a breakdown of the average mobile life according to the different brands: iPhone – four to eight years. Samsung – three to six years.
Information security
Information security companies unanimously agree that Apple devices are more secure than Android devices. According to a report by Forbes, 97 percent of smartphone malware targets Android phones. Android phones get malware and viruses particularly from app stores.
There are pros and cons to both systems, but overall, one works just as well as the other. It all comes down to what you want out of your software. Android is more customizable and has more features and complex options, while iOS is more straightforward, easy to use and has a higher level of security.
People like Android phones because these phones are affordable and having more graphical interface than other operating system based phones. Also, android phone can use almost every kind of mobile app which are not available in other mobile operating systems like iOS and Symbian. Why do people use Android phones?
iPhones are generally considered to be more expensive than Android phones. Many consumers wonder why this difference in price exists. There are several reasons why iPhones are more expensive than most Android phones. In this article, we will explore these reasons in detail.
Android devices run on open operating systems, while Apple devices run on closed systems. If it's important to you to be able to make changes to your phone's software, then you might prefer an Android phone.