Voted 'most inspirational influencer' in a recent Voxburner survey, 23-year-old Molly Mae Hague shot to fame during the fifth series of reality TV show Love Island, in which she was runner-up with her partner Tommy Fury. Molly-Mae is somewhat of a business mogul and runs an empire dedicated to fashion and lifestyle.
Pop artist Billie Eilish is arguably one of the most popular Gen Zers. By the age of 19, her album When We All Fall Asleep, Where Do We Go? has been streamed billions of times and she has won multiple Grammys – five at the 2020 Grammy Awards alone.
Gen Z has listed their most inspirational business heroes, with Rihanna, and Beyoncé at the top. A poll of 2,000 young adults found they're also inspired by the entrepreneurial exploits of David Beckham, Kylie Jenner, Elon Musk, and Ryan Reynolds.
Rihanna and Beyoncé have topped a list of the most inspirational celebrity business icons for Gen Z – ahead of traditional moguls such as Jeff Bezos and Bill Gates.
Gen Z Terms and Definitions
Pew Research recently defined Gen Z as anyone born 1997 onwards. Gen Z grew up with technology, the internet, and social media, which sometimes causes them to be stereotyped as tech-addicted, anti-social, or “social justice warriors.”
Gen Z are primarily the children of Generation X. Their Generation X parents raised Gen Z to be independent and able to figure things out for themselves.
Generation Z (or more commonly Gen Z for short), colloquially known as zoomers, is the demographic cohort succeeding Millennials and preceding Generation Alpha. Researchers and popular media use the mid-to-late 1990s as starting birth years and the early 2010s as ending birth years.
Gen Alpha is the generation following Gen Z and currently includes all children born in or after 2010—the same year the iPad was born. The majority of this demographic is under 12 years of age, but the oldest of them will become teens in 2022.
Generation Z. Generation Z, also called Gen Z, zoomers, iGeneration, centennials, post-millennials, or Homelanders, term used to describe Americans born during the late 1990s and early 2000s.
Gen Z names, the most popular names for babies born from 1997 to 2012, are led by Emily and Jacob, according to a new study by Nameberry.
A CM Group consumer research effort that polled 1,000 consumers found Gen Z consumers are better educated, more practical, more ambitious and more skeptical than Millennials.
Gen Z's awareness and approach to mental health can have a positive influence on their parenting by allowing them to be emotionally healthy and drivers of open communication. It can also help shape a future generation that will understand, accept, and seek to treat their own mental health issues.
Instead, their “role models” often come from the figures they view online. Gen Z's role models definitely include the traditional fashion and beauty influencers, but they also include people like community organizers, writers, and artists they discover through social media.
Their embrace of unorthodox learning methods partly stems from the vast adjustments they've made during the pandemic, as remote learning and new ways of gaining an education became standard. Not only is Gen Z more likely to go to college, but its members are on track to become the most educated generation yet.
Millennials are anyone born from 1981 to 1996. Generation Z is anyone born from 1997 to 2012.
Generation Alpha is considered to be the most technological-infused demographic up-to-date. Alphas seem to know and understand complex ideas and able to do things that are well beyond their age.
Generational definitions are most useful when they span a set age range and so allow meaningful comparisons across generations. That is why the generations today each span 15 years with Generation Y (Millennials) born from 1980 to 1994; Generation Z from 1995 to 2009 and Generation Alpha from 2010 to 2024.
(Generation Z moms were defined as those born 1997-1999; millennial moms were defined as those born 1980-1996.)
Zoomer is used to refer to members of Generation Z, or people born in the late 1990s and early 2000s. The term is modeled on boomer, a common shortening of baby boomer, and earlier use of zoomer referred to physically active baby boomers.
Gen-Z. 22% of Gen-Zers said they are either unhappy or hate work, making them the most unhappy generation. Gen-Z is the least fulfilled with just 41% finding great meaning and purpose.
According to a 2021 Consumer Culture Report by 5WPR, Gen Z is prioritizing electronics, technology, health, and wellness. Conversely, Millennials and those from older generations prioritize travel and experiences, home goods, and furniture.
Clarity into career paths and internal mobility opportunities. Gen Z is known as entrepreneurial and looking for a sense of ownership. They want to tackle exclusive projects that help them develop their skills, with nearly 1 in 5 Gen Zers stating they would stay at an employer that offers upskilling/reskilling.