Weetabix's competitors include Mondelez International, Tasty Bite Eatables, Hubbards, YUM. Weetabix ranks 2nd among 15 active competitors.
In 2012 the company was bought by the Chinese Government through the state-run Bright Food, and the equity firm Baring Private Equity Asia, with Bright Food having the controlling interest.
Produced in the UK since 1932, Weetabix is the British version of the original Australian Weet-Bix. Both Weet-Bix and Weetabix were invented by Bennison Osborne, an Australian.
Best weetabix alternative: Aldi Harvest Morn Wheat Bisks. Best golden syrup-flavoured porridge: Quaker Oats So Simple Golden Syrup Porridge. Best special k-style cereal: ASDA Special Flakes Cereal. Best fruit & nut muesli: Lizi's Super Muesli Glow.
Weet-Bix is seen in Australia, New Zealand and South Africa as an iconic national foodstuff.
From humble beginnings, millions of Weet-Bix are now manufactured every year at Berkeley Vale in NSW, Marooka in Queensland and Carmel in WA. Still 100 per cent Australian-owned and made, today Weet-Bix is sold in some 22 countries across the world.
Weet-Bix is a good source of B vitamins including B1 (thiamin), B2 (riboflavin) and B3 (niacin) for energy, as part of a balanced diet. Weet-Bix is high in folate! This B vitamin helps support healthy blood cells and immune system, fights fatigue and maintains a healthy mind, in combination with a balanced diet.
Breakfast cereals in Italy
International brands and types such as corn flakes, Weetabix and granola (called muesli in Italian) are ubiquitous and you easily find them in supermarkets and hotel buffets.
The Kellogg Company, doing business as Kellogg's, is an American multinational food manufacturing company headquartered in Battle Creek, Michigan, United States.
The manufacturing facilities of Kellogg cereal are still at Botany, on the train line and near to the wharves for convenient shipping of products around Australia and into the Asia-Pacific region. The factory has been expanded several times over the years to keep pace with an ever increasing demand.
Kellogg's, a renowned multinational food manufacturing company, faces competition from various well-established brands in the global market. Some of its primary competitors include General Mills, PepsiCo's Quaker Oats, Post Holdings, Nestlé, and Kraft Heinz.
Based on the number of consumers, the leading brands of 'Breakfast Cereals (Including Porridge/Oats)' in Great Britain were 'Weetabix Original' with 8,886,330 consumers, followed by 'Kelloggs Corn Flakes' (6,381,180 consumers) and 'Quaker Oats So Simple' (5,849,610 consumers) in 2021.
Weetabix is fortified with certain vitamins and minerals and if eaten to excess, then you could be taking in too much of these nutrients. We would recommend that an adult eats no more than four (4) Weetabix biscuits per day.
The fibre in Weetabix can be a little harsh on the tummy of a very young baby and some parents have found that it can cause diarrhea and nappy/diaper rash.
Porridge is our top choice for a heart healthy breakfast – when it is made with low-fat milk or water and unsweetened. All porridge oats are wholegrains and they all contain a soluble fibre called beta-glucan, which can help lower your cholesterol level if you have 3g or more of it daily, as part of a healthy diet.
How much sugar in Weet-Bix? Weet-Bix is a low sugar product with only 3.3% sugar. This is around 1/5th of a teaspoon per 30g serve (2 biscuits).
Make your mornings taste like home with these classic Aussie breakfast cereals. Crack open a box of Weet-Bix, Vita-Weat, Nutri-Grain or Special K (we have all the Kellogg's and Sanitarium favourites) to start your day the right way.
Wheat biscuits are a breakfast favourite for many, served warm or cold, these Weetabix or Weet-bix are a good dietary source of iron and fibre and lower in sugar than many other cereals.
Foods only available in Australia: Vegemite, Chiko rolls, fairy bread, Milo, Lamingtons and Twisties | news.com.au — Australia's leading news site.
Many types of cereal are vegan, including Weetabix, Rice Krispies and most brands of bran flakes, cornflakes and muesli. Instead of cow fluids, serve them with your dairy-free milk of choice.