Founded in 1946 in Alba, a picturesque town in the north of Italy, by brothers
Nutella is manufactured by the Italian company Ferrero and was first introduced in 1964, although its first iteration dates to 1963.
Giovanni Ferrero is executive chairman of his family's namesake confections business, which posted $15 billion sales in 2022. The firm is best known for its iconic Nutella chocolate-hazelnut spread, Kinder chocolates and Tic Tac mints.
Everything You Need to Know About Ferrero, the Nutella Maker That Just Bought Nestle's Candy Business. The U.S. confectionery industry might be floundering amid sluggish demand for chocolate, but that isn't stopping Ferrero, the Italian maker of Nutella, from doubling down on the market.
Giovanni Ferrero is the richest man in Italy and the secretive billionaire behind the Ferrero Group. The Ferrero Group is the world's second-largest chocolatier and the maker of Nutella, Ferrero Rocher, and Tic Tacs. Ferrero is also a part-time novelist.
To most people, Ferrero is simply the first part of the name of individually wrapped hazelnut chocolate pieces that you often see out around Valentine's Day and Mother's Day — Ferrero Rocher. But on Tuesday, the European chocolate company announced it was buying Nestle's U.S. confectionary business for $2.8 billion.
"This move allows Nestle to invest and innovate across a range of categories where we see strong future growth and hold leadership positions, such as pet care, bottled water, coffee, frozen meals and infant nutrition," CEO Mark Schneider said in a statement.
Nutella is a sweet chocolate spread that is full of sugar and palm oil. Hohenberg claims that she was shocked to learn that Nutella, is not that much healthier than a candy bar. She argued that the products television ads falsely promoted the spread as a healthy breakfast option.
Why is the N Black on Nutella? The letter 'N' is in black because there was already a company named Nutella, so Ferrero had to keep the letter N in black due to trademark issues.
The original version of Nutella spread was created in 1946 in Turin by Pietro Ferrero, a pastry maker and founder of the Ferrero company. At the time, there was very little chocolate because cocoa was in short supply due to World War II rationing.
Founded in 1946 in Alba, a picturesque town in the north of Italy, by brothers Pietro and Giovanni Ferrero, the Ferrero Group is now one of the world's largest sweet-packaged food companies with more than 35 much-loved brands such as Kinder, Nutella, Ferrero Rocher, and Tic Tac, sold in more than 170 countries.
Billionaire, businessman and the chairman and chief executive of LVMH (LVMUY), Bernard Arnault holds the crown as the richest person in the world. According to Forbes, Arnault has a fortune of $234.5 billion.
Ferrero Rocher is halal and permissible to consume when produced in Canada, US, Germany & Italy.
Why the controversy? One of the key ingredients in Nutella is palm oil, a controversial commodity mainly produced in Malaysia and Indonesia that is celebrated for its crop efficiency and low cost of production but also criticized for its contribution to deforestation and pollution.
Ferrero, originally from Piedmont in Italy, turned this tricky problem into a smart solution by creating a sweet paste made from hazelnuts, sugar and just a little of the rare cocoa. The precursor to Nutella® was born!
Although that is less than seven per cent of the population, Nutella is really popular with many migrant groups from Asia as well as with Americans. Vegemite, though, is eaten by more than 40 per cent of all Australians. Other research suggests that you will find a jar of Vegemite in nine out of ten Australian homes.
Its addictiveness lies in its ingredients. Apart from sugar and fats, Nutella is rich in chocolate. Chocolate contains addictive substances; one of these substances is tryptophan. Tryptophan is an amino acid that is a precursor to serotonin, a neurotransmitter involved in regulating moods.
The word Nutella came about from the merging of the English word 'nut' from the typically Italian ingredient hazelnut in the gianduja, with the Italian positive-sounding and Latin suffix for sweet 'ella'.
The Nutella® jar is made with PET a lightweight type of plastic. It is widely used to preserve the safety and quality of food and beverage products.
Palm oil is found in hundreds of household name food brands including Cadbury's chocolate, Clover and even Ben & Jerry's, but Nutella has so far faced the brunt of a consumer backlash. Several retailers in Italy, including the country's biggest supermarket chain, Coop, have boycotted the spread as a precaution.
Today, the Hangzhou plant, through its production lines, churns out Rocher, Kinder bars and Eggs daily. The remaining product range (Raffaello, Kinder Bueno and Nutella) is generally imported from Europe.
Michele Ferrero, the credited inventor, named the chocolate after a grotto in the Roman Catholic shrine of Lourdes, Rocher de Massabielle. Rocher comes from French and means rock or boulder.
Ferrero Rocher® was born in 1982 after a very long process of research and development for excellence. Thanks to its unique and exquisite recipe, the refined golden wrapper and a distinctive transparent box, Ferrero Rocher® was recognized since its launch as a true symbol of Ferrero quality and excellence.
Nestlé stopped making chocolate bars because they were losing money on the venture. The company had invested heavily in the production of chocolate bars, but sales were disappointing. In addition, the chocolate bar market was becoming increasingly competitive, and Nestlé was not able to compete effectively.