This usually means your skincare products underneath are clashing. Always leave enough time for your serums and moisturisers to dry between layers. Applying hydrating serums to damp skin can also help. If foundation separation is your issue, try to use products with similar textures.
There are many reasons why your makeup can separate on your face. We've all experienced foundation that looks patchy which can be frustrating. Applying foundation on dry or dehydrated skin, choosing the wrong foundation type or using the wrong makeup primer can all cause the makeup to break up on the skin.
Start by applying your foundation in single pea-sized amounts to each area of the face you're covering: generally the forehead, nose, chin, and each cheek. To blend your makeup, use gentle dabbing motions and upward strokes that match the natural contours of your face to create the most even look.
“Textured or rough skin can cause patchy foundation as the product will settle in and emphasize any skin texture. It's best to gently exfoliate with a chemical exfoliant before the application to remove dead skin,” says Alex. A good rule of thumb is to use an exfoliant 2x a week.
You're not moisturizing enough.
Make sure you're choosing the right type of moisturizer for your skin–those with dry skin should opt for richer creams while those with combo/oily skin can go for lightweight liquid or gel formulas. Remember to allow 5-10 minutes for everything to absorb into the skin.
Over time, dead skin cells and impurities build up on your skin. If exfoliation isn't part of your regular skin care routine, this build-up can cause your foundation to apply unevenly and separate throughout the day.
Applying too much foundation can actually draw attention to textured skin. To avoid a cakey appearance, apply foundation or concealer in thin layers and work up the coverage only in areas that require it. Tip: use patting motions instead of rubbing/buffing on the product.
Fine, small cracks in the exterior walls or on the steps are usually nothing to worry about. Exterior cracks that are large and have a zig-zag pattern may be a sign that there's something wrong with the foundation. Brick cracks or bricks that are protruding from the wall should be checked.
Easily the most common cause of a cakey foundation is using too much powder to set your face. Whether you are using pressed or loose powder, be mindful of how much you apply.
If your makeup is too light, you will look ashy or as if you have a gray cast on your skin. If the formula is too dark, it can make your complexion look muddy. Look for the shade that disappears into your skin most is your right match.
Fingers are best for a quick and natural application; sponges are good for achieving a flawless finish; and brushes are ideal for full coverage.
Liquid foundation is just that: a liquid. Aka it takes a little time to completely dry once you've applied it. This means if you speed through your beauty routine and dust a powder product over it immediately, it's going to heavily absorb into the first spot you applied it and it won't blend out properly.
To “bake your makeup” means to let your concealer sit on your face for 10 to 20 minutes before blending it, so that your own body heat enables the makeup to melt into your skin and cause it to change color and texture.
As a cream product, primer evens out the skin texture, creating a smooth surface for your makeup. Using primer also prevents your makeup products from creating fine lines and creases—both signs of cakey makeup.
Sometimes, the reason for cakey makeup is way too much product or not the right products, and other times, it has more to do with your actual skin, like skin that's too dry or too oily, or skin that hasn't been prepped properly.