That's one big reason TikTok has such a strong pull on young women. A platform favoured for its 'realness', humour, and creative expression, usually in contrast to the tiring 'living my best life' posts on Instagram and 'what I've achieved' updates from friends and family on Facebook.
As of the latest data (January 2022), the majority of TikTok users are female (57%). And 43% are male. In a similar vein, the majority of TikTok creators are also female (53.79%).
TikTok creators have found new ways to encapsulate their aesthetics — and help you identify yours. First, users came up with “that girl,” or a girl who seems to have her life together.
Since TikTok's merger with Musical.ly user numbers have soared. This is partly because of a smart marketing campaign by ByteDance (who own TikTok). They have advertised TikTok virtually everywhere that young people hang out – including opposition social sites, such as Snapchat and YouTube.
TikTok is Most Popular With Younger Generations
Ages 10-19 are 25% of users. Ages 20-29 are 22.4% of users. Ages 30-39 is 21.7% of users. Ages 40-49 is 20.3% of users.
TikTok's main selling point is that it features built-in recording and editing capabilities that make it easy for content creators to quickly record, edit, and post video content on the platform–and have them go viral when done right.
TikTok is considered a social network because it offers great potential for making new friends and forming new connections. This platform has millions of users worldwide, so it can also be great for inclusiveness. Some teens are naturally shy, so making in-person friends can be difficult.
The social media platform allows its users to both create and watch short video content, that is primarily 15 seconds in length. People crave micro-entertainment and short bursts of video distraction, this is one of the main reasons for the app's popularity. Content is short, fun and on-trend.
First posted in December of 2021 by user kaylieestewart, she uploaded a video on how to be #thatgirl who has now used her platform to promote a podcast called “Hot Girl Energy.” Kaylie created a morning routine that consists of: waking up before 8 a.m. make your bed as soon as you get up.
What age is TikTok recommended for? Common Sense recommends the app for age 15+ mainly due to the privacy issues and mature content. TikTok requires that users be at least 13 years old to use the basic TikTok features, although there is a way for younger kids to access the app.
“We regularly educate creators about our policies because it takes a village to create a space where everyone feels welcome and safe.” The 18+ filter is not the only tactic TikTok is employing as it attempts to make its For You Feeds safe for viewers of all ages.
60% are between the ages of 16-24. 26% are between the ages 25-44. 80% are between the ages 16-34. This data comes straight from TikTok.
The app's algorithm is designed to keep users engaged by showing them more of the content they like, which can lead to a cycle of addictive behavior. This has led to concerns that TikTok could be contributing to the rise of mental health problems among young people, including anxiety and depression.
TikTok has announced that it's expanding its audience controls feature, giving creators the ability to restrict their videos to adult viewers. Prior to this expansion, the adult-only audience controls feature was only available for TikTok Live. Now the company is bringing the feature to its short-form videos as well.
According to a first-of-its-kind study from University of Minnesota computer science researchers, the social media platform and its unique algorithm can serve as both a haven and a hindrance for users struggling with their mental health.
A lmost three years after TikTok's largest market, India, banned the Chinese-owned social media app over geopolitical tensions, troves of personal data of Indian citizens who once used TikTok remain widely accessible to employees at the company and its Beijing-based parent, ByteDance, Forbes has learned.
“25-to-34 year-olds are continuing to consume music, gaming and the internet and are enjoying the pursuits of their younger years while benefiting from a greater level of personal and financial freedom.
Cars, sports, sex, humor, celebrity are just a few to name among the top types of content men are engaging in on the video social platforms.