They're passionate about inclusivity
According to the US Census, Gen Alpha will be the most diverse generation in history, and it's shaping kids' expectations. They're looking for representation and inclusivity, and helping people is the number 1 priority for 12-15s in the States.
Alpha generation children are born at a time when technological devices are getting smarter, everything is connected, and the physical and the digital are coming together. As they grow up, new technologies will become part of their lives, their experiences, their attitudes and their expectations of the world.
Gen Z is also the smartest and best educated generation. Having an unlimited wealth of information at our disposal has not gone to waste. In America, 57 percent of Gen Z is reported to have enrolled in a two-year or four-year college, compared to 52 percent of Millenials and 43 percent of Gen X.
Generation Alpha stands to be the most educated generation to date. Access to education is at an all-time high, with most countries reporting twelve or more years of schooling for every individual citizen.
Generation Alpha are defined as those born from 2010-2024.
The Greatest Generation commonly refers to those Americans who were born in the 1900s through the 1920s. The Greatest Generation members all lived through the Great Depression and many of them fought in World War II. These individuals have often been described as driven, patriotic, and team-players.
Members of Generation Z report higher rates of depression and a number of other mental health conditions than do generations before them. At the same time, they are more likely than previous generations to report these problems, positioning those who seek help in a place to receive it.
Doing so may reveal why millennials are the happiest generation—like, ever. Their secret? Taking care of themselves. And that goes for mind, body, and spirit, experts say.
The Greatest generation, those born 1901 to 1927, are known to have been born and come of age in the “American Century” of economic growth, technological progress, and mostly military triumph. The Silent generation describes adults born from 1928 through 1945.
Generation Alpha includes anyone born between 2010 and now, including up to the year 2024. This means that the oldest members of Gen Alpha are 13 years old.
While Gen Alpha's digital existence comes naturally, the report from GWI states that “the increased screen time for Gen Alpha in the U.S. has had an impact on their in-person experiences.” Social media and video games are more popular for Gen Alphas than after-school clubs and other weekday hobbies.
Generation Alpha includes all children born in or after 2010, and they've earned quite a few nicknames, including Gen A, Generation Glass and Upagers.
Both the Millennial generation and Gen Z have exhibited a trend toward increased levels of anxiety and depression. It's likely that this trend will continue with Generation Alpha.
Globally, it is estimated that more than 2.8 million members of Generation Alpha are being born each week, and by 2025 they are expected to number more than 2 billion.
The average human born in 1980 can expect to live for 63 years. Gen Alphas born in 2020 have a global average life expectancy of 73 years — 16% longer than their Millennial parents.
So it's no surprise recent studies have declared millennials, especially women, the most anxious generation in history. Anxiety comes in many forms, but the simplest way to describe it is feeling worried or nervous about the future or uncertain situations.
Male millennials were the fastest typists as a group, 56.5 words per minute, with women 1.5 words per minute slower. Generation X were well above boomers but lagging their younger betters, at 48.5 words per minute for men and 51.7 words per minute for women.
Gen Z are also the most diverse and inclusive generation ever. 91% of Gen Z believe everyone is equal and should be treated so.
Students fear a lack of finances and fulfilment
The greatest fears for Generation Z centre on not achieving their hopes and dreams for the future.
In addition, 34% of Gen Z say they are worried about the future, and 24% are concerned about a lack of learning and jobs. This concern doesn't keep them from looking for the next opportunity however, with 48% of Gen Z and Millennials (those ages 18-35) planning to look for a new job in the next 12 months.
It's no secret that every single generation has endured horrible trauma of one variety or another. But Generation Z is likely the most aware of (and most openly vocal about) the concept of trauma, its lasting mental health aspects, and mental health conditions in general.
A CM Group consumer research effort that polled 1,000 consumers found Gen Z consumers are better educated, more practical, more ambitious and more skeptical than Millennials.
Never mind the fact that Baby boomers have been dubbed the Healthiest Generation, since they have the longest life expectancy of any previous generation, and that they were able to exploit advances in medical care and reap the benefits of public health campaigns highlighting the dangers of smoking and unhealthy diets.
What are the values of Gen Z? Gen Z is known for being resourceful, independent learners who value diversity and inclusive culture and place a priority on well-being and mental health in the workplace. They are fiscally conservative with a keen focus on investing and income. Gen Z values justice and equity.