Most influencers are micro-influencers with between 10,000 and 50,000 followers. In really specialist niches, you have nano-influencers with fewer than 1,000 followers.
1,000–10,000 followers = Nano-influencer. 10,000–50,000 followers = Micro-influencer. 50,000–500,000 followers = Mid-tier influencer.
Average number of Instagram followers
Globally, more than 34.74% of Instagram followers have less than 1,000 followers. The largest segment are users that have between 1,000 - 10,000 followers with 45.7% and together the two segments make up the majority of Instagram users with 80.37%.
An influencer is someone in your niche or industry with sway over your target audience. Influencers have specialized knowledge, authority or insight into a specific subject. Their pre-existing presence in a niche makes them a useful launching pad for brands in search of credibility.
Nano Influencer
Nano-influencers tend to have only around 1,000 or so followers, although this might reach up to approximately 5,000 in some cases. Despite these relatively low numbers, they can still be a reasonably effective Instagram influencer. This is because they tend to interact more closely with their audience.
People with followers in the range between 500,000 and 1 million followers on a social network are macro-influencers. Most influencers are micro-influencers with between 10,000 and 50,000 followers. In really specialist niches, you have nano-influencers with fewer than 1,000 followers.
A micro-influencer is an influencer with a follower count within the range of 10,000–100,000 followers.
An Influencers Influence
Being an influencer doesn't mean that you create sponsored posts on a regular basis, in fact, you can still be considered an influencer if you create your own content without ever creating any kind of sponsored content.
A: Having 1000 followers on Instagram is a milestone that can help you establish yourself as an influencer or gain more visibility for your brand.
Instagram accounts with 1,000 followers make $1,420/month on average and up to $100 per sponsored post. However, Instagram does not pay influencers directly, so you can begin making money whenever you land your first sponsorship deal or join an affiliate program, even if you don't have 1,000 followers yet.
Typically you would have around 5% to 10% ratio of likes to the number of followers. It differs from person to person and post to post. There are a number of factors affecting the engagement rates, being time, content, hashtags and the number of active followers.
When you reach 1,000 followers on TikTok, you gain access to the LIVE tool, which includes live events, donations, presents, Q&A sessions, and going live with other producers.
What does '1K' or '1M' mean? In the digital world, 1K is used to refer to 1 thousand, and 1M is used to refer to 10 lakh.
Growth is always a good indicator of a successful, thriving account and once you have 1,000 followers, a lot of monetization opens up for you. All in all, as long as you are seeing great engagement and creating quality content, you are on the right track to making money on Instagram.
Mid-Tier Influencers
With audiences between 50K and 500K, this type of influencer offers brands a wide reach and slightly more engagement than macro- or mega-influencers. Content is polished but not out-of-touch, lending authenticity and familiarity to each post.
C – list – micro-influencers, who declared themselves to be of good quality and a very high level of communication with their audience. According to the best marketing research, cooperation with this category of bloggers results in the most effective feedback.
Mega influencers have more than 1 million followers, macro influencers have between 100,000 to 1 million followers, micro influencers have between 10,000 to 100,000 followers and nano influencers have between 1,000 to 10,000 followers.
For instance, the nanoinfluencer category has influencers with less than 10,000 followers, the micro category has up to 100,000 followers, the macro category has between 100k and a million followers, and influencers in the mega category have over a million followers.
You'll know when you're Instagram famous because you won't have to try as hard to get followers. You'll do far fewer promotions and continue to see your follower count rise. That is a clear sign of having Instagram fame. You should start to notice this happen slowly after you reach 10,000 followers.
There is a lot more to being an influencer than just taking some photos of yourself, wearing nice clothes, and posting ads on your social media channels. The job requires a lot of dedication, effort, hard work, business smarts, and social media savviness.
A kid influencer is someone under the age of 18 who have built/are building a presence on social media platforms creating content to generate views and engagements, that is often sponsored.
The Micro-Influencer
Micro-influencers have a higher follower count, which ranges from 10,000 to 100,000 followers. To be classified as a micro-influencer on TikTok you need between 50,000-150,000, as well as 10,000-100,000 followers on Instagram and 5,000-25,000 subscribers on YouTube.
Micro-influencers (between 1,000 and 10,000 followers) make an average US$1,420 (Rs 1.5 lac approx.) per month. Mega-influencers (more than one million followers) make US$15,356 (Rs 11.4 lac approx.) per month.