TikTok's success was built on rapid-paced 7-15 second videos. Over the last few years, the platform extended its maximum video length all the way to 10 minutes. Many TikTok social media managers and experts report that longer videos can produce more views and engagement on TikTok in 2023 and beyond.
Keep it short and sweet
Though TikTok videos can now be up to three minutes long, videos under 30 seconds are more likely to wind up on the FYP. It's also more likely someone would rewatch something that's fast-and-furious a second or third time.
However, users are never quite comfortable with videos longer than 1 minute, so it's safe to say keeping the average length between 10-15 seconds is the best! Since its introduction, the platform has been known for its short-form content, so you don't want people to scroll past your content due to its longer duration.
Use Trending Effects and Filters:
Stay updated on the latest TikTok effects and filters. Experiment with popular effects to make your videos visually appealing and share-worthy. Users are more likely to view and share videos that utilize trendy effects, helping you gain exposure and increase your view count.
The average length of a TikTok video is 21 to 34 seconds – which is perfect for attracting young audiences; the vast majority of whom prefer watching very short (one minute or less) mobile videos several times a day. But to go viral on TikTok, you need to be thinking in even shorter time frames than this video length.
Unlike Instagram, where a post will remain alive only for 48 hours after posting, TikTok videos will stick around for much longer and can go viral weeks after getting posted. Hence, if you are wondering how long does it take for a TikTok to go viral, there is no specific timeline for TikTok videos to go viral.
Can You Go Viral On TikTok Overnight? It is absolutely possible to go viral on TikTok, and this might just happen to you without even planning it. As we mentioned above, there is no way to determine for real.
A drop in TikTok views may be due to an algorithm change, or your recent content hasn't resonated with people in the same way. It can also mean that your content is getting repetitive and that it is time to change your style and experiment with new content.
Your content is ether too long, or your framework is not holding the attention of your audience #contentmarketing zestyagency.
How much does TikTok pay per 1,000 views? According to top creators, TikTok pays contributors between $0.02 and $0.04 per 1,000 views through its Creator Fund program.
Use as many hashtags as possible – Research suggests that using 3-5 hashtags per post is the best strategy, but you can use more if you want. Just be sure to keep them relevant and avoid spamming your followers with irrelevant hashtags.
How often you post can also affect how your content is distributed on the platform (TikTok recommends posting 1-4 times per day). To find a posting schedule that will please both the TikTok algorithm and your fans, keep a close eye on your performance until you find a frequency that works.
On your device, select 1080p video quality and 30 frames per second or higher for maximum TikTok video quality.
Because short videos have a higher retention rate, they perform better in terms of SEO and engagement. The shorter a video is, the more likely it is that viewers will watch it all the way through — which is the same as saying that fewer people will leave in the middle.
For those interested in creating really short videos, it's worth noting that TikTok has a minimum video length of 3 seconds. In other words, you won't be able to upload any videos shorter than this threshold.
Short videos are highly engaging and capture the viewer's attention quickly, making them easier to watch and share. 2. Shorter videos tend to appear higher up in search results, as they load faster than longer videos.
The three-second rule for TikTok
Not only are the first three seconds a make-or-break moment, but also the TikTok algorithm will push your content to more “For You” pages if the first few viewers watch for more than three seconds.
Views. If your videos get 100 or fewer views, you're going to have a zombie account, so delete and start again. Videos that get between 1000–3000 views mean you have a mid-tier account. Videos that get 10,000+ views mean you have a “head” account.
How many views on TikTok is viral? Typically TikTok will show your videos to 500-600 viewers. If you get views from 70% of that audience, your video is rated as viral. Remember, even a 1-second view counts.
Simply tap on 'hashtags' on TikTok, enter your first hashtag and TikTok will provide you with a list of several other relevant, trending hashtags. It will really help you to boost your video views.
The main reason behind not getting views is content. However, there are several other reasons for not getting views. If you are new to TikTok, you may not get views as easily as your videos. Not using trending hashtags and posting at the wrong time can also lead to no views.
TikTok boosts your first few videos, showing them to more people than usual, before dialing down the algorithm and letting you grow organically. This is why it's important that your first few TikToks are high quality and relevant to your niche.
Exit the App After Posting. One hack that doesn't get mentioned often enough is getting off the app right after you've posted. TikTok wants you to use the app, and when it notices that you're gone for a while, it's going to try and get your attention by sending you notifications.
The 5-minute strategy to get 10k followers
The strategy involves creating a short video that encourages users to follow you. The video should be attention-grabbing and relevant to your target audience. Once you've created the video, you can use TikTok's "Promote" feature to promote it to a wider audience.
To recap, a video normally becomes viral when it gets five million or more views in a week or less. Getting your video content to go viral is one of the best things you can do as a video marketer and creator.