Durable, Long-Lasting Fashion
Practical, durable clothing is in vogue. And millennials are clearly the ones driving this trend. They want to shop from brands that sell clothing that is long-lasting and has a purpose.
Millennials in the early 2000s loved to pair both short and long tops with low-rise jeans, exposing large parts of their torsos. Gen Z took the opposite route and turned to high-waisted jeans that sit above the belly button, only exposing a midriff if paired with a crop top.
Airy Styles
As highlighted by the Pinterest Predicts 2023 report, '2023 fashion will be filled with lace, tulle, ruffles and shimmer for everyone, based on rising searches from Gen Z and Millennials.
You can work on a corporate dress code policy that allows the millennial employees to dress in 'smart casual' attire. Smart casual is a combination of business casual, casual and formal business dress code.
Millennials were born into a technological world and came of age in a new millennium. They also were old enough to experience and comprehend 9/11. This generation has witnessed technological growth and development. As a result, they are considered more progressive, creative and far-thinking than earlier generations.
Gen Y: Gen Y, or Millennials, were born between 1981 and 1994/6. They are currently between 25 and 40 years old (72.1 million in the U.S.) Gen Y.1 = 25-29 years old (around 31 million people in the U.S.) Gen Y.2 = 29-39 (around 42 million people in the U.S.)
Teen fashion seller Pacsun said its Gen Z shoppers are embracing loose fits in jeans and leggings. But now, Gen Z is showing that, even in leggings, “skinny” is almost done. On TikTok, they've been swooning over “flared” leggings for months, otherwise known as yoga pants.
Generation Z has more conservative spending habits and is more focused on saving money than millennials were at their age. Gen Z tends to be interested in purchases that provide the maximum amount of value for their money, while millennials are more focused on the buying experience.
Millennial color palettes from PPG Paints and Yankee Barn Homes combine neutral whites, grays, and baby blues with lively accent colors like Mediterranean Blue, Fuchsia Flock, and Twinkle Toes yellow. Generational marketing efforts geared towards millennials employ a lot of bright colors.
The most memorable of which in recent years has to be the "millennial pink" trend - a color that became the muse for everything from interiors and fashion to branding a few years' back. Millennial pink became the gender-neutral, "Instagrammable" hue in the mid 2010s.
Millennial pink: a color so omnipresent, it somehow became symbolic of an entire generation. Deliciously bright and endearing, it's no wonder we're drawn to shops, clothing, and interiors that feature the shade.
FUNDAMENTAL TRAITS
According to Howe and Strauss (2000), in their canoni- cal Millennials Rising: The Next Generation, seven dis- tinguishing traits define Millennials: Special, Sheltered, Confident, Team-oriented, Conventional, Pressured, and Achieving.
Issues that matter to Millennials
Millennials as a whole also demonstrate more optimism about the future than the other generations. They are more passionate than the older generations, with 27.2% falling into the Passionate group compared to 14.2% of Baby Boomers and 18% of Generation X.
So what do millennials do all day? They spent more time working, providing child care and taking part in educational activities than their older peers. But they spent less time than nonmillennials on household chores, civic or religious work and leisure activities.
The generation has unique attributes such as being web-savvy, curious, independent, and tolerant. The millennials grew up in an electronic and online environment that created their eagerness to acquire new skills.
If you were born between 1981 and 1996, you are a millennial. Anyone born after that is in a different generation.
Streetwear and athleisure: Gen Z's love for streetwear and athleisure has skyrocketed in recent years. Incorporate comfortable joggers, hoodies, and sneakers into your wardrobe. Mix and match athletic-inspired pieces with everyday outfits for an effortlessly cool vibe.
About 54% of Gen Z (ages 18-24) and 57% of millennials (ages 25-39) said sustainability is important to them. Yet, those generations are the leading consumers of fast fashion. In ThredUp's 2022 Gen Z Fast Fashion Report, 72% of college students reported having shopped fast fashion in the past year.