Instagram Reels Make it Easy to Hit $100 Per Promo
So if you've noticed that you make an impressive amount of money on your first few Reels in any given bonus round, only to find it fall flat at a certain point, you're likely having the same issue affect you. My data looked like the following: 10k views = $50 earned.
Since launching Reels, Meta tested numerous ways for creators to monetize their projects, including the Reels Play bonus program, which pays a “bonus” to anyone whose Reels get at least 1,000 views over a 30-day period. The Reels Play bonus program pays creators up to $35,000 per month, but it's an invite-only feature.
Instagram pays out Play Bonuses based on the views you get on your Reels. Eligible creators with a business or creator account can earn money on Reels that generated at least 1,000 views within a 30-day period.
Instagram videos with more than 100,000 views are considered to be viral.
Use Popular Sound Tracks & Other Reels Tools
But sometimes, a song becomes very popular, and many users make reels with that particular sound. This is because when a user watches more and more reels from the same song, the Instagram algorithm makes sure to add more of the same videos to their feeds.
Instagram recommends you do 5-7 Reels per week. I don't think you need to do one every day, BUT the ratio of Reels that actually took off on my account to the amount that I did is small (so posting them often is important).
You don't post enough Reels
Don't expect to post one Reels and reach hundreds of thousands of people. Quite the opposite, the more you post, the higher your reach and engagement grow over time. For starters, you can try posting one Reels every week, gradually increasing the number.
If your accumulated balance is below $25 at the end of a month, it will be carried over to the next month until it passes the $25 threshold for payouts. Note that the payouts you receive are inclusive of other payout sources and not just the Reels Play bonus program.
Use overlay ads to monetize your Facebook Reels. Overlay ads can be used to help monetize your Facebook Reels. Overlay ads are placed directly on top of a Facebook Reel in a banner or sticker format.
Only reels that you have created can earn bonuses. Engagement appears inauthentic, for example, fraudulent views or artificially boosted views. Your reel is permanently deleted. You may not get credit for the plays that reel received if you delete your reel.
1.5% may not seem like much, but most social media marketing experts agree that between 1-5% is a good engagement rate. The more followers you have, the harder it's likely to be to achieve a decent engagement rate.
Your end payout is based on the number of Bonus Plays (number of views your Reel receives on Instagram or Facebook). However, you have to earn a minimum of $100 to cash out and reach a minimum view requirement, but Instagram personalizes this for each creator so there is no earrings benchmark to follow.
This can happen days or even weeks after posting and it can last for weeks or even months. You need to follow these steps when posting on Reels: Share your Reels on the Instagram Grid.
So if the the video loops, for instance, it counts every single time. One caveat, though: watching your own videos won't be counted. 2️⃣ Instagram Reels apply the same measures as TikTok, only, in Instagram, watching your own Reels actually influences the view count ?.
As Reels become increasingly important, marketers are asking themselves “How many Reels should I post in a day?” The industry standard is to post 4 to 7 Reels per week to increase your follower count as much as possible.
No - same as if you like a post multiple times (which you can't really) - the video view only counts once from each user no matter how many times it's being watched.
A good rule of thumb is to treat reels like they are a part of your feed. You don't want to overload your followers' feeds with multiple reels a day, hoping that something lands with them. Create and post thoughtful and entertaining reels, but no more than once a day if you can help it.
Our data shows that Reels can get up to 300% more engagement than regular Instagram videos. At Hootsuite, we've been posting Reels to our Instagram audience of 170k followers for over two years. Over that time, we've learned that the best post time for Instagram Reels is 9 AM and 12 PM, Monday to Thursday.