Meet Generation Z. Born between 1997 and 2012, they are “racially and ethnically diverse, progressive and pro-government” according to Pew Research Center. They're also sandwiched between millennials — born between 1981 and 1996 — and Generation Alpha, which is adding members through 2025.
In a 2022 report, the U.S. Census designates Generation Z as "the youngest generation with adult members (born 1997 to 2013)." Statistics Canada used 1997 to 2012, citing Pew Research Center, in a 2022 publication analyzing their 2021 census.
Generation Z is anyone born from 1997 to 2012.
Age ranges from Gen Z to Baby Boomers explained. Millions of Gen Z are set to turn 21 this year. G eneration Z's oldest members are turning 26 in 2023, with millions in the social demographic set to come of age this year.
Gen Z: Gen Z is the newest generation, born between 1997 and 2012. They are currently between 9 and 24 years old (nearly 68 million in the U.S.)
Though it may be tempting to lump them in with Gen Z (born between 1997 and 2012), a successful Gen Alpha (born after 2013) strategy will require marketers to understand their differences. Here are three ways the two generations differ, and how marketers can use those differences to target Gen Alpha consumers.
The average human born in 1980 can expect to live for 63 years. Gen Alphas born in 2020 have a global average life expectancy of 73 years — 16% longer than their Millennial parents.
Compared to the 70-year life expectancy of baby boomers and the 85-year life expectancy of Gen X, Gen Z is predicted to have a life expectancy of over 100 years. Major factors contributing to the same are improvements in the standard of living, medical progress, and health consciousness.
Generation Alpha, also called Gen Alpha, term used to describe the generation of people born (or who will be born) between 2010 and 2025. Some researchers, however, consider slightly different ranges. The term was introduced by Australian social researcher Mark McCrindle in a 2008 report on the subject.
The term “Silent Generation” was first documented in a 1951 Time magazine article, which claimed that the most startling fact about this generation was its silence: “By comparison with the Flaming Youth of their fathers and mothers, today's younger generation is a still, small flame.” The generation's “silent” behavior ...
Gen Zers are known for working, shopping, dating, and making friends online; in Asia, Gen Zers spend six or more hours per day on their phones. Digital natives often turn to the internet when looking for any kind of information, including news and reviews prior to making a purchase.
Meet Generation Z. Born between 1997 and 2012, they are “racially and ethnically diverse, progressive and pro-government” according to Pew Research Center. They're also sandwiched between millennials — born between 1981 and 1996 — and Generation Alpha, which is adding members through 2025.
Generation Alpha encompasses those born between 2010 and 2025. Gen Z is the first digital native generation, while Gen Alpha is the first generation to grow up in an entirely digital world.
That is why the generations today each span 15 years with Generation Y (Millennials) born from 1980 to 1994; Generation Z from 1995 to 2009 and Generation Alpha from 2010 to 2024. And so it follows that Generation Beta will be born from 2025 to 2039.
People belonging to Generation Y are also called millennials. The term is referred to describe the people who were born between the years 1981 to 1996. On the other hand, people born between the years 1997 to 2015 are considered to belong to generation Z or are simply called zoomers.
Over 50 million workers said goodbye last year, and it's a trend that's shown no signs of slowing, based on the latest months' data. The Great Resignation was increasingly dominated by Gen Z.
Young people aren't drinking like they used to. Gen Zers are drinking less than young people in past generations: about 20 percent less alcohol per capita than millennials did at their age, according to a report from Berenberg Research. And many are forgoing booze entirely.
93% of Gen Z admit to staying up past their bedtime due to social media. A survey from the American Academy of Sleep Medicine found that 93% of Gen Z have lost sleep because they stayed up “past their bedtime” to view or participate in social media.
Generation Alpha includes anyone born between 2010 and now, including up to the year 2024. This means that the oldest members of Gen Alpha are 13 years old.
According to Pew Research, a Zoomer is anyone born after 1996. That means the oldest Gen Z would be around 23 years old. There has yet to be a specific end-date set for Gen Z, though the children born today will likely belong to a new generation that isn't defined yet.
We are in the midst of a generational landmark, as Generation Z (born 1995-2009) begin to enter the workforce and Generation Alpha (born 2010-2024) move through their schooling years. In this infographic, we provide an explanation about each of these generations, and some interesting facts about them.
Gen Alpha, born between 2010 and 2025, are the first generation born completely within the 21st century. And while Gen Z were our first true digital natives, Gen Alpha will mark a new digital age, given how quickly and exponentially technology advances.
Millennials overtook baby boomers as America's largest generation in 2020, according to Pew Research.
What are the birth years for Gen Z (aka “the generation after Millennials”)? At The Center, we define the birth years for Gen Z as being 1996 to the present.