In 2005, Amazon announced Amazon Prime as a membership service offering free two-day shipping within the contiguous United States on all eligible purchases for an annual fee of $79 (equivalent to $118 in 2022) and discounted one-day shipping rates.
Prime launched in January 2022 and is a joint creation between influencers (and former boxing rivals) Logan Paul from the US and Olajide “KSI” Olatunji, who is from the United Kingdom.
Why is Prime so expensive? Due to the huge demand during its UK launch, it has been hard to get hold of the drink. This has pushed up prices. On Twitter last year, KSI added that the beverage was being sold on the “black market”.
What is Prime? The energy drink is one of three products sold by Prime, a brand owned by Louisville-based Congo Brands and promoted by YouTubers Logan Paul and Olajide Olayinka Williams Olatunji, who goes by KSI.
Prime Energy drink is much too high in caffeine and should be avoided by children under the age of 18 years old.
So why has Prime become so popular? Certainly, it could be explained in part by the popularity of its founders, two of the most famous YouTube personalities in the world. Between them, Paul and KSI have over 39 million subscribers on their main YouTube channels.
Prime Energy Drink contains high levels of synthetic caffeine, which can lead to adverse health effects such as rapid heart rate, heart palpitations, high blood pressure, and potential disruption of sleep patterns.
Prime Energy Drink is coming to Australia in 2023 & shall be available at Mr Supplement. From Celebrity Youtubers Logan Paul & KSI, Prime Energy shall be the second product produced for their Prime brand. Mr Supplement is expecting to retail Prime Energy in the second quarter of 2023.
Prime Energy: A carbonated drink that contains 200mg of caffeine per 355mL can – double the Australian legal limit of caffeine per 100mL. This product is not available to purchase through retailers in Australia but can be bought through online marketplaces and resellers.
Yes - Prime Hydration sports drink by Logan Paul and KSI is available in Australia at Mr Supplement. We deliver fast nation wide to all locations including Sydney, Melbourne, Perth, Brisbane, Adelaide, Canberra or any location that has a post code.
Australian supermarkets priced Prime Hydration at up to $5 per bottle, but like many products with celebrity backing desperate fans turned to eBay and Facebook Marketplace, even empty bottles sold for up to $30 a pop.
This seems like a healthier option for an energy drink, being low in calories and having no added sugar and a low sodium content. However, Haddad-Garcia cautions that there's a lot of caffeine in this beverage. "One 12 fluid-ounce can of Prime energy drink contains 200 milligrams of caffeine," she said.
Typically, a caffeinated soft drink contains just 30 to 40mg of caffeine, and an 8oz cup of coffee has between 80 and 100mg. But Prime energy has 140mg of caffeine. According to the official website, Prime Energy is not recommended for children under the age of 18, which is stated on the labels of Prime Energy drinks.
Children are able to purchase bottles of the drink, which has become increasingly popular. However Prime Energy has an age limit of 18, this is due to it containing caffeine.
Prime Hydration Blue Raspberry 16oz Bottle costs $2.
2021: Merger with Seven
On 1 November 2021, Seven West Media announced that it would acquire all the shares and subsidiaries of Prime Media Group, including Prime7.
We are currently not stocking Prime Hydration. While we're not able to confirm if this is something we will sell in the future, please be assured that we have shared your interest in the product with the team.
Aldi shoppers can choose from four different flavours, including Tropical Punch, Blue Raspberry, Lemon and Lime, and Ice Pop. As well as the addition of Prime Hydration to Aldi stores, the shopper favourite Prime Energy Drink will also be returning to shelves for a third time.
Furthermore, Prime Hydration Drink includes additives like acesulfame potassium, which is an artificial sweetener, and dipotassium phosphate, a food additive used as a stabilizer. These additives have been associated with potential health risks, including allergic reactions and disturbances in kidney function.
The FDA has been asked to investigate PRIME, an influencer-backed energy drink that contains nearly double the amount of caffeine as a can of Red Bull.
She said the extreme caffeine can be addictive and cause insomnia, depression, irregular heart rates, and high blood pressure.
During their interview on the Kyle and Jackie O radio show, the hosts asked if they knew how much money Prime made. After a slight bit of confusion, Paul confirmed that the sports drink made $250 million in retail sales and grossed $110 million internally.
I am a founder of Alani Nutrition, 3D Energy Drinks, Stori Apparel, & Congo.