Demographics. According to 2021 data from PAMCo (the audience measurement company for publishers), The
The Guardian had around one million unique readers in Australia each month before we launched an Australian edition. Our audience now stands at around 6.7 million readers a month after six and a half years. At the height of the Covid-19 crisis in March we reached 11.6 million unique readers.
In print, the Guardian and Observer were the fifth most-read papers, with 16% of respondents saying they read them, up one percentage point on 2020.
The Guardian + Observer target an educated, middle-class, left-leaning, 18+ audience.
Today, the UK's most highly circulating paper is the free sheet Metro whilst other popular titles include tabloids such as The Sun and Daily Mirror, middle market papers such as the Daily Mail and Daily Express and broadsheet newspapers such as The Guardian and The Times.
The Guardian – mainstream newspaper which has consistently supported centre-left politics, either reflected by the Labour Party or the Liberal Democrats.
In the last decade The Guardian has posted annual losses of £26m, £22m, £37m, £28m, £23m, £34m, £57m, £38m, and £19m. But those losses have come to an end with a profit of £800,000 for the current year.
The Guardian's international revenues grew by 26% in FY 2020-21, now representing over 30% of the publisher's total revenue (up from 25% in the prior year). In the 12 months to the end of November 2021, the Guardian also received 476,006 single contributions from readers across the world.
Guardian News and Media's publications/websites, including the UK parent version and Guardian US, have a left of centre or broadly socially liberal political stance.
Most Australians read a book a year
According to the inaugural National Reading Survey by Australia Reads, 75% of the general Australian population indicate they read or listen to at least one book (in any format) once a year. These are referred to here as 'general readers'.
The Sunday Times is UK's largest selling broadsheet newspaper.
Daily online newspaper audience in the United Kingdom (UK) 2021. In July 2021, Mail Online had an average daily audience of 4.1 million people aged 15 years or above, making this newspaper brand the highest ranking in the United Kingdom in terms of daily audience.
In June 2018 and July 2021, Guardian Australia was ranked No. 5 among news websites in Australia. Following an investment from businessman Graeme Wood, prompted by Malcolm Turnbull, Guardian Australia was launched on 27 May 2013 in the lead-up to the 2013 federal election.
The Guardian had about 1 million unique Australian readers each month before we launched, people who liked our international coverage. That jumped quickly to 2 million a month. It's now well over 7 million.
The Guardian is owned by Guardian Media Group, which has only one shareholder - the Scott Trust. The Scott Trust, named after our longest serving editor, CP Scott, exists to secure the financial and editorial independence of the Guardian in perpetuity.
Annual revenues at Guardian Media Group grew by 13% to £255.8m, its highest income since audiences shifted online and destroyed the traditional newspaper business. The company also produced a cash surplus for the first time in many years.
The Guardian was named daily newspaper of the year, with the category covering editorial coverage, digital strategy, design and use of photography.
The reports ultimately conclude that John Edward Taylor was indelibly linked to the enslaved people of the Sea Islands and their descendants the Gullah Geechee people. Nine of the Guardian's 11 funders were found to have various links with transatlantic slavery, through which they generated their wealth.
The Guardian: 105,134 (July 2021)
The paper is owned by a Trust, whose sole purpose is to fund the paper, giving it financial and editorial independence. They actively encourage submissions from freelance writers in the United States, as well as around the world. They pay 310.68 GBP, or ~$450 USD for commissioned work.
Britain's most read newspaper is described by 44% of Brits as “very right-wing”, far ahead of any other paper. In total, 81% considered the paper to be right-wing to one degree or another. At the other end of the spectrum the Guardian is seen as Britain's most left-wing newspaper, closely followed by the Mirror.
The bias meter value for The Guardian is -2.4. -6 is the furthest "Left" value and 6 is the furthest "Right" value. How we determined this rating: Independent Review.
Overview. The newspaper is a notionally independent Australian source of local, national and international news, and provides left-wing analysis and debate. In an editorial in the first issue, Green Left Weekly stated: This is a paper by and for the green and progressive movement.