In 2010 in the US, 32% of all regular wine drinkers were aged 55 and over, and 28% were aged between 21 and 34. As of 2020, almost half of all American monthly wine drinkers are over aged 55 and over.
This momentum is mainly coming from those under the age of 40, and the wine industry is seeing a growing influence not just of the most engaged consumers (aged 25-54), but also of LDA Gen Z to an extent. 31% of monthly wine drinkers are now aged under 40, compared to 28% in 2021.
Wine sales were fairly evenly distributed among consumers in the United States in 2022. Millennials made up the largest share at 22 percent but other cohorts were not far behind.
According to a 2019 survey among regular wine drinkers, around 40 percent of Australian premium wine drinkers were aged between 18 and 34 years. Compared to the older generation, younger consumers were more likely to purchase premium wine.
According to the study, millennials (those aged 18-34) and Generation Xers (35-54) drink more wine than any other age group. They're drinking almost twice as much as baby boomers (55+).
A 2020 study from the University of Michigan shows that over the last two decades, the number of college students who abstained from drinking went up by 8%. And according to a 2022 U.K. study from Drinkaware on alcohol consumption trends, Gen Z is the most sober and sober-curious generation yet.
Year-over-year, here are McMillan's preliminary findings: Generation Z (ages 21-23) consumed 2.1 percent of the wine in 2019 and 3 percent in 2020; Millennials (ages 24-39) consumed 18 percent in 2019 and 20.1 percent in 2020; Generation X (ages 40-55) consumed 32.9 percent in 2019 and 34.9 percent in 2020; Boomers ( ...
Among Australians who drink alcohol, the usual quantity consumed per day differs by age. Australians aged 18-24 years generally consume more standard drinks on a day they drink than any other age group.
Bright, bold and full of personality, Shiraz is Australia's most popular variety. It grows in almost every wine region of Australia, accounts for one-quarter of total wine production and is our most exported wine.
People aged between 25 and 44 (approximately Millennials) now make up 44 per cent of regular wine drinkers, up from 35 per cent in 2018, while people over 55 account for 29 per cent compared with 36 per cent9 (Figure 3).
Aside from resveratrol, flavonoids and tannin are some other beneficial antioxidants in red wine. These two types of antioxidants can help in slowing down the aging process by preserving collagen and elastic fibres, resulting in reduced fine lines and wrinkles, especially on the face.
The ABV of wine is not affected during the aging process, as the sugars have already converted to alcohol. However, the taste of the alcohol may become smoother and more understated the longer the bottle is aged.
Liqueurs and cordials such as Grand Marnier, Drambuie and Midori, have higher sugar content and other ingredients that make them spoil faster. The more sugar an alcohol-based product has, the faster it will expire. Once open, liqueurs and cordials will spoil quickly and become undrinkable after one year.
In this study, adults who consumed 7 to 14 drinks a week had a six-month shorter life expectancy by age 40 than people who drank less often.
The National Institute on Alcohol and Alcoholism advises that people older than age 65 who are healthy and who don't take any medicines have no more than 7 drinks a week. And no more than 1 to 2 drinks on any 1 day.
Wine's Effect on Happiness
One study published in the Journal of Positive Psychology found that people who drink wine moderately are more satisfied than those who don't drink wine[2]. The study participants who drank wine were less likely to experience negative emotions, such as stress and anxiety.
The alcohol beverages most commonly consumed by Australians are bottled wine (34%), regular strength beer (19%), and bottled spirits/liqueur (15%).
Australians boast about their selection and variety of alcohol. The most famous drink in Australia is vino. The most consumed drink in this country is red wine.
Beer comprises a 45.3% share of the volume of alcohol drunk in Australia compared to 29.2% for wine, 13% for spirits, 5.8% for RTD and 3.5% for cider.
In 2019, the average age at which Australians aged 14 years and older consumed their first serve of alcohol was 17 years. However, the average age at which 14-24 year olds consumed their first serve of alcohol was 16 years. Source: Australian Institute of Health and Welfare (AIHW).
Australians aged 25 to 34 are the biggest coffee drinkers, with 24.6% of this age group consuming coffee. Other age groups that consume coffee include 21.6% of 55 64-year-olds, 20.4% of 45-54-year-olds, and 23.3% of 35-44-year-olds. Only 10% of 18 to 24-year-olds drink coffee.
Gen Z has experienced exceptionally high poverty rates — greater than those of millennials, Gen Xers and baby boomers during 2010 to 2021 (the years available on the KIDS COUNT Data Center).
The Greatest Generation is a term used to describe those Americans who grew up during the Great Depression and fought in World War II, or whose labor helped win it. The term "the Greatest Generation" is thought to have been coined by former NBC Nightly News anchor and author Tom Brokaw in his book by the same name.
Doing so may reveal why millennials are the happiest generation—like, ever. Their secret? Taking care of themselves. And that goes for mind, body, and spirit, experts say.