Micro-influencers typically have 10,000 to 50,000 followers and tend to have a close relationship with their audience. Macro influencers have larger followers (usually between 500,000 and 1 million) and are considered more like public figures, and are generally more expensive to work with.
What is a micro-influencer? A micro-influencer is an influencer with a follower count within the range of 10,000–100,000 followers. Influencers are typically broken down into four main types based on their follower count: Nano-influencers: 1K–10K followers.
According to InfluencerMarketingHub, the standard Instagram influencer rate sheet based on reach is as follows: Nano influencers (1000 - 10,000 followers): $10 - $100 per post. Micro influencers (10,000 - 50,000 followers): $100 - $500 per post. Mid-tier influencers (50,000 - 500,000 followers): $500 - $5,000 per post.
People with followers in the range between 500,000 and 1 million followers on a social network are macro-influencers. Most influencers are micro-influencers with between 10,000 and 50,000 followers. In really specialist niches, you have nano-influencers with fewer than 1,000 followers.
Micro-influencers are the most commonly found type of social media influencer and have followings between 10,000 and 100,000 people. Micro-influencers typically focus on a specific niche, industry, or culture, and are regarded as subject matter experts.
26.43% of Instagram users have less than 1,000 followers. 49.94% of Instagram users have between 1,000 - 10,000 followers. 15.21% of Instagram users have between 10,000 - 50,000 followers. 3.15% of Instagram users have between 50,000 - 100,000 followers.
10K Followers on Instagram: The Benefits
So what happens when you reach 10k followers on Instagram? You now have access to the Swipe Up Link in Stories tool and can upload longer videos on IGTV. A more intangible benefit to your Instagram account is “social proof.”
Just like Twitter, Instagram doesn't show the exact amount of followers that an account has once the number is over 10,000 - instead, it rounds down to the nearest hundred (or the nearest thousand or more for larger accounts). And unlike Twitter, Instagram always rounds down - never up.
53% of users have < 1,000 followers. 38% of users have between 1,000 – 10,000 followers. 6.2% of users have between 10,000 – 50,000 followers. 0.94% of users have between 50,000 – 100,000 followers.
According to Hopper HQ's Instagram Rich List 2022, the average 10k followers Instagram income for a sponsored post from an influencer with 10k to 100k followers is $88. This means that a creator with 10k followers could earn around $88 per sponsored post.
Higher engagement rates
Micro influencers typically have a niche audience and loyal following, one they can easily converse with. As a result, they have the potential to generate higher engagement rates than macro or mega influencers.
Instagram does not pay directly to Instagram users. However, influencers with as few as 1,000 followers (micro-influencers) can start earning money through collaborations and sponsorships, as well as affiliate marketing, ads, and many different methods.
A micro-influencer is someone who has between 1,000 to 100,000 followers. A micro-influencer focuses on a specific niche or area and is generally regarded as an industry expert or topic specialist.
At the bottom of the tier, we have nano influencers with around 1,000 to 10,000 followers. More specifically, 5,000 or fewer subscribers on YouTube, 2,500-10,000 followers on Instagram, and 5,000-50,000 on TikTok. All influencers start out small, but just because they are small doesn't mean brands should ignore them.
A micro-influencer has a social media presence larger than a normal person's but smaller than a celebrity's, landing between 1,000 and 100,000 followers. (Some say anything less than 10,000 followers makes someone a nano-influencer.)
Nano-influencers are your everyday social media users, with anywhere from 100 to 10,000 followers. They aren't professional “influencers” in any way – and the majority of their posts feature typical content like photos of their family, friends, cat videos, and memes.
More followers mean you get more eyes on your Instagram content. Getting 10k followers on Instagram is a significant milestone for brands. It isn't easy to get there, but from 10k followers, the growth path typically becomes easier.
How much money can you make on Instagram? HypeAuditor's survey found that influencers earn $2,970/month on average. Influencers with followings between 1,000 and 10,000 followers earn $1,420/month on average while influencers with over a million followers earn $15,356/month.
Cheers to 10,000 Instagram followers! I'm grateful to everybody that has supported me and believes in me. Thank you for sharing my content on your feeds and for watching all my videos. I'm thrilled with the support you have given to me, and I can't wait to continue growing with you.
Of the more than 7 million influencers in the world, 66% have between 5K - 15K followers. Moreover, 13.84% have between 15K - 25K and 2.8% have between 25K - 35K, which indicates that the number decreased successively. Only 5.7% have 65K or more followers, so the vast majority are in the lower ranks.
Yes, it is. Gaining followers takes work, time and commitment. To grow a significant amount like 10k, you will need a social strategy in place and you should consider working with a Social Media Specialist to help you. That said, if you want to grow your online presence, focus on consistency, quality and videos.
Accounts with a maximum of 10,000 followers receive an average of 25 likes a day. The top ten percent already get 60 likes. Instagram profiles with less than 100,000 fans get an average of 244 likes a day. With an average of 2,451 likes a day, there is a tenfold increase in the range up to 500,000 followers.
Second Level – 5,000 to 50,000 Followers
Once you reach the 5,000-follower mark, then you have officially entered the second level of popularity on Instagram. The second level represents Instagram users with between 5,000 and 50,000 followers.
You've still got to prove yourself as a successful brand and influencer. But that doesn't mean it's not possible. If you follow this guide on how to get followers on Instagram, you could hit 10,000 Instagram followers in as little as six months. No jokes or tricks!
Generally, posts with 100,000+ likes or views and 1,000+ comments are considered to be viral. However, the term 'viral' is subjective and can mean different things to different brands. For example, you might consider a post to go viral if it crosses 10,000 views.