KEWPIE Mayonnaise is an "egg yolk type" mayonnaise, which contains egg yolk instead of whole egg. The secret of distinctively rich flavor is egg yolk.
What makes Japanese mayo different? While American mayonnaise uses whole eggs, Kewpie mayo incorporates yolks and yolks alone for a yellow color, an almost custardy texture, and distinctly rich and fatty mouthfeel.
Kewpie is made with egg yolks so it's richer.
For starters, Kewpie mayonnaise — which is made with egg yolks and not whole eggs — has a richer, more velvety texture than regular store-bought mayo. It is not surprising, since they use a high proportion of yolks, which give it an egg-forward flavor.
Kewpie mayo is a Japanese brand of mayonnaise known for its umami-rich, tangy-sweet flavor profile. Compared to American mayonnaise, which uses the whole egg, Kewpie mayo is made with only egg yolks, giving it an exceptionally lush, smooth texture and a deeper yellow color.
Kewpie mayonnaise also contains less sugar than other mayonnaises. However, Kewpie mayonnaise is high in fat and calories. One tablespoon of Kewpie mayonnaise contains 100 calories and 11 grams of fat. If you are trying to lose weight or maintain a healthy weight, you should limit your intake of Kewpie mayonnaise.
Canola oil, avocado oil and olive oil mayonnaise are available as “healthier” options. Both are higher in heart-healthy monounsaturated fats, but the calories are the same. Additionally, olive oil-based versions tend to combine olive oil with other vegetable oils so that the flavor isn't too overpowering.
My Top Pick for Healthy Mayonnaise
As you'll see below, the Best Stuff when it comes to mayonnaise is Primal Kitchen Mayo: It's the only brand to use only avocado oil for fat, there are only six ingredients, the eggs are organic, and it comes in a glass jar.
Kewpie mayonnaise has a cult following and this version has no MSG and is gluten free. Japanese-style mayonnaise is typically a darker yellow colour and is richer than Western varieties. Kewpie mayo also has a signature 'tang', thanks to the rice vinegar and mustard powder.
Like American mayo, Japanese mayo is high in calories and fat—1 tablespoon of Kewpie mayo contains 100 calories and 10 grams of fat, or 16% of your Daily Value. However, it's relatively low in sodium, 4% of your Daily Value, and contains no carbs or sugar.
This Japanese mayo is not only a huge hit in Japan, but it recently became all the rage overseas, especially thanks to Emily Mariko's salmon rice tiktok that went viral in 2021. Kewpie mayo is so popular because it is said to have a zingier, slightly sweeter, and richer taste than traditional mayonnaise.
Application of red mesh pattern to KEWPIE Mayonnaise packaging. KEWPIE French Dressing, the first Japanese-made dressing, launched. KEWPIE Meat Sauce, the first Japanese-made canned meat sauce, launched.
It uses only egg yolks as opposed to whole eggs (which commercial American mayo uses). The oil is a neutral-flavored one, such as canola—never olive oil like you might use for aioli. And instead of lemon juice for tang, it relies on vinegar.
Kewpie Caesar Dressing
It is made with natural parmesan and cheddar cheese, anchovy and garlic that's sure to add richness and flavour to your greens, seafood and deep-fried foods. To top it off, the Kewpie Caesar Dressing has no added MSG, making it a healthy salad dressing choice for everyone.
Substitute for Japanese Mayonnaise Recipe:
You can make Kewpie mayo with regular mayo in a pinch by adding sugar and rice vinegar. It will not be exactly the same as it lacks the rich egg yolk flavors, but this is the closest substitution that you could work with.
Substitute Kewpie for regular mayonnaise here to add some umami to these tea sandwiches. If you're not familiar with the taste of Kewpie mayo, mix it into the egg salad a little bit at a time and taste as you go, as the flavor can be a tad overwhelming for those who aren't used to it.
Did you know? The difference between Kewpie Japanese Mayonnaise (Red) and Kewpie Mayonnaise (Blue) is the Japanese Mayonnaise is made with Egg Yolks and the Regular Mayonnaise is made with Whole Eggs!
However, the biggest factor is the omitting of the egg whites and doubling of the yolkes. In other types of mayonnaise the whole egg is used in the base. This double yolk – no white – recipe gives Japanese mayo a unique creamy color and texture that is loved locally and around the world.
"One of the highest-calorie, highest-fat food condiments is mayonnaise. It's also full of sodium, which can lead to weight gain."
Kewpie mayonnaise is made with pasteurized egg yolks and is safe for pregnant women to consume. What is this? Unlike other mayonnaise brands that use egg yolks and whites, Kewpie uses just yolk, so it gives it a richer taste that some people prefer. Commercial Restaurants use pasteurized mayonnaise, too.
Kewpie's proprietary technology has made possible to eliminate cholesterol and cut half of the calories while keeping the original taste. Kewpie's mayonnaise goes well with salads, sandwiches, karaage, maki-sushi, fries, etc.
And its mayonnaise is no exception. Aldi Colway Creamy Squeezy Mayonnaise well and truly outclassed many more expensive (and better known) brands in our test. With a CHOICE Expert Rating of 74%, Aldi's mayonnaise came in equal second place, streets ahead of Praise mayo products.
Whether you call it Japanese Mayonnaise or Kewpie Mayo, once you try it, you'll never go back. Japanese Mayonnaise has a rich egg flavor, a tangy and sweet taste, and is creamier in both color and texture than regular mayonnaise. And just like any other Japanese creation, it scores high on the umami factor.
But there's one variety that's only available to food service providers: “heavy duty mayonnaise,” sometimes called “extra heavy.”
Well, low-fat mayonnaise is a great option for someone who is trying to lose weight as it has a fat content replaced with starches.
For comparison, avocado is about ½ the calories of mayo: two tablespoons of avocado contain 50 calories compared with 100 calories for the same amount of mayonnaise. Avocado also contains half the fat (4.5g to 9g) and is cholesterol free.