Basically, Purple Mask has all the same toning benefits of purple shampoo to help keep color-treated hair light and bright but it adds moisture rather than stripping it. As an added bonus, Purple Mask also adds softness using nourishing ingredients such as provitamin-B5 and açaí extract.
Not only do purple-tinted masks sit on your strands longer than shampoo does (thus working their brass-neutralizing magic more effectively), but these types of nourishing formulas usually offer more benefits as a whole.
While purple shampoo can often dry out hair, purple conditioner is supposed to smooth, soften and intensely moisturize.
The takeaway? Use a purple shampoo like the Matrix Color Obsessed So Silver ($13) on dry hair, like you would a hair mask, to correct brassy undertones and combat color from fading. While this extra step might seem like a bit of a time suck, it's truly worth it—the results will speak for themselves.
After shampooing, work formula through damp hair. Allow Purple Mask to sit on the hair for 5-7 minutes. Rinse. Use once a week or as needed.
The aforementioned purple hair mask is meant to be used no more than once per week in order to avoid over-toning. If you need to tone your hair twice a week, use the purple shampoo and purple mask one day, and the purple shampoo and purple conditioner on the other.
Zoe's answer: Leaving purple shampoo in your hair for longer than the recommended time is not always a good idea. The longer you leave it, the more pigments will be deposited on your hair and they could even stain it permanently.
A purple toning mask is used on a brassy hair colour to remove the unwelcome yellow tones. L'Oréal Paris Elvive Colour Protect Deep Purple Mask is formulated with purple pigments to instantly neutralise unwanted yellow and orange tones while providing intense care to hair.
There's two reasons why your hair is still brassy after toning or colouring. Either the undertone of the toner/colour is wrong, or the product is too light for you.
Purple counteracts yellow, blue counteracts orange. They are opposites on the color wheel, so that's why. So if your hair has an orangey hue, the reality is, purple shampoo won't work.
This is were the over using it can cause problems. "You want to stop using it two weeks before any lightening service. The purple shampoo can cause build up making the hair look dull and darker if overused." This makes the lightening process more difficult to create a seamless blend.
There's also platinum shampoo, a special type of toning shampoo that works just like purple shampoo, with a few key differences. Platinum shampoo, also known as silver shampoo or platinum blonde shampoo, is a type of shampoo formulated to remove yellow tones from hair.
Is purple shampoo a toner? Any product that dispenses pigment to adjust hair tone can be considered a toner, and that includes purple shampoo. Its pigments work to neutralize brass.
The cool violet pigment in purple shampoo won't damage hair, but if you leave it on strands too long, those purple pigments will take their job a little too far and could turn tresses a purple-violet colour.
Purple is the complementary color to yellow, which is why using a purple hair mask works so well to combat brassiness. If you have bright, ashy blonde, gray, or silver hair, these masks are for you. Just keep in mind: These should only be used once a week in place of your conditioner.
Well, for starters, you want to apply it on completely wet hair. (Note: If you have especially dry or brittle ends, we'd also recommend putting a tiny amount of conditioner on just the tips to prevent them from absorbing too much pigment.)
A purple shampoo will not dye your hair but if you leave it on for too long you could find yourself with a little lilac staining. It's easy enough to get rid of – just wash your hair with a clarifying shampoo to reduce the tint!
If you waited 72 hours before washing your hair after it was bleached, you could use the purple shampoo the next time you shower. If it hasn't been up to 72 hours, shy away from the purple shampoo until your next wash day, so it doesn't potentially ruin your hair tone.
Unless you have white hair or gray hair, you shouldn't leave the purple shampoo on for longer than 15 minutes at a time. If you're already leaving the shampoo on for less than 15 minutes and you're noticing a purple tone, then try leaving the product on for even less time.
Purple hair mask is a nourishing hair mask that lightens blonde hair and makes them look more vibrant. It is suitable for both natural and chemically treated blonde hair. The mask contains certain purple pigments that neutralize the yellow tones and makes your hair color lighter.
Essentially, purple shampoo and blue shampoo work on yellow tones and orange tones, respectively. If you look at a color wheel, you see that blue is directly across from the orange tones and purple is directly across from the yellow tones. Purple cancels out yellow and blue cancels out orange.
Purple shampoo works the same way to eliminate brassiness on brown hair as it does on blonde. It helps to prevent color fade, while emphasizing shine, keeping brown hair vibrant and rich. Using purple shampoo on brown hair regularly will take out any unwanted warm tones in your strands.
With some of these staining products, consumers are obliged to only apply on dry hair. Or only apply small amounts at a time. However, Ugly Duckling Purple Shampoo and Mask do not stain - no matter how much you use and whether the hair is wet or dry..
How to Use the Purple Hair Mask? For maximum effectiveness, this formula should be applied evenly on wet hair from roots to ends after cleansing with the Tone It Away™ Purple shampoo. Leave the formula on for 2-3 minutes, then rinse.