Switzerland: As the home of Rolex, Switzerland has traditionally been a great place to buy Rolex watches. However, prices have become more expensive in recent years due to a strengthening Swiss franc. Nevertheless, prices in Switzerland are still relatively lower compared to other countries.
The best place to buy Rolex watches tax-free is in Europe. This is because of the high VAT (Value Added Tax) that the EU has. The lowest rate of VAT is 15%, but most countries have a VAT of about 20%.
Watches are not cheaper in Switzerland as a general rule – nor are they guaranteed to be any cheaper if you order directly from the brand's online store in Switzerland. On the contrary, it's often cheaper to buy a watch online by comparing prices from several global stores and looking for discounts.
Rolex creates, manufactures, assembles and tests all its watches exclusively in Switzerland, thanks to the know-how and commitment of more than 9,000 employees at the brand's four sites, all at the cutting edge of technological progress.
Since 1905, Rolex has remained in Geneva developing multiple manufacturing buildings, research and development labs and headquarters. Hence if you look at the 6 0'clock position on all Rolex watches ever made since the first one in 1929, you will see 'Swiss Made' or 'Swiss Crown Made' on the newer models.
There is no special shortcut for the Swiss, so don't expect to get a better deal in Switzerland. It could be that there are a few more models in the shops here than overseas. And you can certainly ask around if you are visiting, but keep your expectations low!
Switzerland: As the home of Rolex, Switzerland has traditionally been a great place to buy Rolex watches. However, prices have become more expensive in recent years due to a strengthening Swiss franc.
Watch connoisseurs and collectors can buy what is arguably the most famous watch in the world on the Bahnhofstrasse in Zurich. Since it was founded in 1905, Rolex has stood for quality, precision and functionality.
Homeprotect revealed that the average Rolex owner was a 68-year-old man and that a mere 1.5% of this market was under the age of 35. Two disclaimers: firstly this study was conducted five years ago in 2017.
While visiting Switzerland, you are permitted duty-free importation of personal effects. A single watch to keep track of time during the day is probably included in this. If you import multiple timepieces, you may have to pay customs duty and sales tax when you leave the country.
So the reason is because Swiss watches are built with the finest craftsmanship and centuries of experience; and they also have a rich history of setbacks and perseverance behind them.
Ultimately, Swiss watches are well known for precision, dependability, quality, and style; therefore people worldwide prefer to purchase a Swiss-made watch over any other type of watch.
On average, a Rolex can cost you anywhere between AE D 30,000 and AED 75,000 via the retail store. Why do people say Rolex watches are relatively inexpensive when they travel to Dubai if that is the case? It is because of the pre-owned market situation.
Rolex has built such a strong brand and reputation in the market that it's rare for a Rolex to drastically decrease in value over time. If your Rolex is kept in great condition over the course of time it's on your wrist, it will most likely maintain its value fairly well and sometimes noticeably increase in value.
The most affordable Rolex range is the Oyster Perpetual family. This family dates all the way back to 1926 when Rolex paid its ground-breaking water-resistant case (the Oyster) with its automatic (perpetual) movement.
Nearly every Rolex you can find has the words SWISS MADE in that spot. That is the standard but there are some Rolexes with dials that don't have the MADE part. Instead, you'll only find Swiss and those models are known as Swiss Only dials.
If a Rolex doesn't have a serial number, then it isn't genuine. Serial numbers can be faked, but this is extremely difficult to do well — especially on the inner bezel, where you find the serial number of Rolexes made after 2005.
How can you tell if a Rolex is stolen? To determine if a Rolex watch is stolen, you can ask for the watch's serial number and contact Rolex or a local law enforcement agency to check if the watch has been reported as stolen. You can also use the watch register database to find out if a Rolex is stolen.
So, the Rolex Daytona waitlist 2023 is likely to be at least 5 years if you're able to buy a Rolex Daytona. We've seen Covid pass through, World Cups end and start, markets rise and fall almost simultaneously and all within the time it takes to get your hands on a Rolex Daytona. It rests within good reason.
Not much of a surprise here, but Rolex has bid farewell to the Cellini collection in 2023. The last remaining model of the Cellini collection was the Moonpase ref. 50535, which has now been discontinued in 2023.
Rolex Sells for Higher Prices at the Airport
That is not to say that discounts cannot be found at all. On the contrary, it is only fair to point out that some airport dealers will sell Rolex watches at a better price than you might find in most other places.
Rolex approves the jewelers that sell their watches and is very strict about retail pricing. The retail price will not be significantly less in Switzerland and I am confident that you realize that Rolex watches are expensive, beginning at $7,500 USD ≈ $9,000 CAD ≈ $8,500 CHF.
Official Rolex Retailer in Genève | Boutique Rolex Genève.