Technically, there is no restriction on the number of hashtags you can add to promote your TikTok video. You can add as many TikTok hashtags as you wish if they fit into TikTok's 2,200 character limit for captions. However, it is recommended that you avoid overusing TikTok hashtags—because it can look spammy.
If you use too many different hashtags, the AI will find it difficult or impossible to categorize your content. As a result, there is a risk that your video will not play well or will rarely be suggested to viewers. Three to four hashtags for a video are recommended.
If you run out of characters in the caption, here's a little trick: add even more hashtags in the comments. The TikTok algorithm doesn't prioritize these hashtags to the same level as those in the caption. But it is still a way to boost discovery in search.
According to experts, TikTok users should use hashtags with purpose and only add three to five hashtags in their captions to optimize their efforts.
Hashtags are Powerful
They are a powerful way to get more views on TikTok. Using the right hashtags can increase the visibility of your videos and get more eyes on them. When you use hashtags, use relevant and popular ones that are specific to your video.
Using too many hashtags can dilute your message, and make your brand look less trustworthy. Plus, on certain platforms, like Twitter and TikTok, your hashtags count toward your character count, so it's especially important to be judicious.
We found that using more hashtags typically yields the best results — with 20 hashtags receiving the highest average reach rate. So, how many hashtags should you use on Instagram? For now, using more hashtags is still the best strategy for increasing your reach on feed posts.
Using too many hashtags is a big red flag for Instagram. If you are using irrelevant hashtags just to gain more visibility, you risk getting shadowbanned. Or if you are using the same hashtags in all of your posts, you come across as spammy. That can put you on Instagram's shadowban radar.
For best results, limit yourself to 3 to 5 hashtags per Instagram post (or Story, or Reel). Technically, you can post up to 30 hashtags… but too many hashtags can look spammy and may even hurt your reach.
TikTok doesn't set a strict limit on the number of hashtags you can use. But since there's a caption character limit, make sure to consider it when choosing how many hashtags to add. We recommend using 3-5 hashtags so you still have space to write a descriptive or fun caption.
Can You Put Hashtags in TikTok Comments? Since there is a character limit for captions on TikTok, some users add hashtags to the comments section. You can put hashtags in your comments.
It may come as a surprise, but Instagram suggests using between 3 and 5 hashtags. The reason behind this low number is to use more relevant and better-quality hashtags to avoid spam.
To check if you've been shadowbanned on TikTok, look at your pageviews and “For You” page statistics. You can also use a hashtag in a post, then search for that hashtag. If your post shows up under that hashtag then you aren't shadowbanned.
Posting content that goes against the community guidelines, such as copyrighted material or hate speech, can get you shadowbanned. It's also a bad idea to post too many videos at once or use the same hashtags repeatedly.
Your followers are likely to see your content no matter the hashtags, but it will be hard for new people to discover you if you're not using some of the trending hashtags on TikTok.
DON'T overdo it
For Instagram, Smart Insights has suggested no more than 10 hashtags on Instagram posts for optimum results, however, Hootsuite recommends between 9 and 15 hashtags.
Adding hashtags to Instagram posts does not necessarily help users receive more views on videos, according to Instagram chief executive Adam Mosseri. Speaking on his own Instagram page, Mosseri answered a question from a user about whether “hashtags help views”. He replied: “Not really.
Views. If your videos get 100 or fewer views, you're going to have a zombie account, so delete and start again. Videos that get between 1000–3000 views mean you have a mid-tier account. Videos that get 10,000+ views mean you have a “head” account.
If you are getting zero or low views on your TikTok videos, it can come down to several reasons: New accounts do not get views immediately. Research popular trends and create a consistent posting schedule to get your initial views.
How often you post can also affect how your content is distributed on the platform (TikTok recommends posting 1-4 times per day). To find a posting schedule that will please both the TikTok algorithm and your fans, keep a close eye on your performance until you find a frequency that works.
We found that using more hashtags typically yields the best results — with 20 hashtags receiving the highest average reach rate. So, how many hashtags should you use on Instagram? For now, using more hashtags is still the best strategy for increasing your reach on feed posts.
By including hashtags in your TikToks, you're informing the platform of what your content is about. That means TikTok users searching for your content — or the relevant topic — will have an easier time finding it, and you videos will more likely appear on their For You page (FYP).