According to an August 2022 survey in Australia, online retail purchases were more prevalent among online shoppers under 50, with 86 percent of respondents aged 30-39 purchasing non-grocery products online every month.
According to the 2022 Statista Consumer Insights, online shoppers in Australia aged between 18 and 24, as well as 25- to 34-year-olds purchase Bags & Accessories the most, with 18% and 30% of respondents belonging to these cohorts, respectively.
What Age Bracket Spends Most of Their Time Shopping Online? Millennials in the US are part of the largest age group comprising at least 40% of the labor force in the country. Apart from being the largest age group, Millennials also account for the most number of Internet users.
Social media usage statistics by age in Australia
25-34: 23.8% 35-44: 18.3% 45-54: 14.5% 55-64: 10.4%
Millennials and Gen Xers are the biggest online shoppers, with 67% of millennials and 56% of Gen Xers preferring to shop online versus in a brick-and-mortar store. Part of the reason you see these two segments of the population spending more money online is that they spend more time shopping online.
Gen Z consumers are shopping online at higher rates than other generations, and choosing to start product searches on TikTok over Google.
According to a recent study looking at consumer spending by generation, Generation X spends the most amount of money per year. The study defines Gen X as people born between 1965 and 1980.
What age group uses social media the most? According to recent research studying social media usage statistics by age, as of 2023, US adults from 27 to 42 are the biggest users of social media. These are users belonging to the millennial generation, which the study defines as those born between 1981 and 1996.
According to the study, 25.31 million Australians, or 96% of the population are internet users, while the number of active social media users is 21.30 million, or 81% of the population.
According to recent research studying TikTok users by age, a large majority of TikTokers are between the ages of 18 to 34. More specifically, 71% of all TikTok adult users—or nearly three out of every four—fall within this age range. Altogether, this makes up close to 775 million TikTok users worldwide.
Internet User Demographics
In the year 2021, 99% of the people were internet users in the age group of 18 to 29 years.
Time Spent on Social Media Demographics
Teenagers (age 13-17): Teenagers tend to spend the most time on social media compared to any other age group which spend an average of 8 hours and 39 minutes per day on screens, with social media being one of the most popular activities.
There are notable differences between age groups when measuring the frequency of internet use. Some 48% of those ages 18 to 29 said they were online “almost constantly,” compared with 22% of those 50 to 64 and 8% of those 65 and older.
Australian customers are expected to spend $43.20 billion buying products online. Out of this figure, fashion is expected to contribute the largest chunk at $16.98 billion followed by Toys, Hobby and DIY at $ 12.21 billion and electronics at $9.78 billion.
Among Australian consumers the two most popular categories for online purchases are Clothing and Shoes. 43 percent and 31 percent of consumers respectively chose these answers in our representative online survey. The survey was conducted online among 509 respondents in Australia, in 2023.
The market size, measured by revenue, of the Online Shopping industry was $52.7bn in 2022. What was the growth rate of the Online Shopping industry in Australia in 2022? The market size of the Online Shopping industry increased 12.6% in 2022.
In Australia in 2021, TikTok influencers had an audience share of 28.35 percent that were female and aged between 18 and 24. Comparatively, males aged 55 to 64 years accounted for 0.29 percent of influencer audiences.
A targeted audience on social media is a group of people defined by specified behaviors and demographics. Brands offer content curated to their audience's needs, and in turn, individuals feel more connected to the brand. You should understand your brand well enough to know who your target audience is.
The biggest fans of TV viewing, based on time spent, are 55-to-64 year-olds, those with Hispanic or Latino roots, and men. Over 120 million U.S. households have TVs, with the largest local television markets being New York, Los Angeles, and Chicago.
Social media usage has typically skewed toward the younger demographic, with 84% of those aged 18 to 29 and 81% of people between 30 to 49 actively using at least one social media site.
Which demographic uses social media most? Studies show that young adults, particularly those between the ages of 18-29, are by far the most active users of social media. This age demographic accounts for 88% of the usage of many popular platforms, such as Facebook, Instagram, and Twitter.
Baby Boomers (ages 55-75 years old) spend a total of $548.1 billion annually; Gen X (ages 36-54 years old) follow Boomers with $357 billion annual spend; Millennials (25-35) are next with $322.5 billion in annual spend; and.
Average Annual Spending Habits
Generation X is sometimes called the “forgotten generation.” But businesses would do well not to forget about them: Annually, Gen X consumers spend more on average than any other generation.