TikTok is a social media app dedicated to short-form videos created for and consumed by users. The length of videos is 15 to 60 seconds. The format lends itself to entertainment and comedy. However, it is increasingly used for infotainment.
And according to TikTok statistics, “entertainment” is the most popular content category on the platform worldwide. This particular hashtag has amassed 535 billion hashtag views. The next most popular categories include dance, pranks, fitness/sports, and home renovations/DIY.
TikTok will have 834.3 million monthly users worldwide in 2023, according to our forecast. It is now the third-largest of the Big Five worldwide social networks (Facebook, Instagram, TikTok, Snapchat, and Twitter). Its ascent to global phenomenon has been incredibly quick.
The 1.8 billion user statistics do not, however, include users from China, as the app operates in the country under a different name. Douyin, the Chinese version of TikTok boasted of up to 700 million daily active users in 2022. This makes both versions of the app have over 2.5 billion daily active users worldwide.
The social media company's Australian office has today revealed that 8.5 million Australian users are active on the platform every single month. Among them are 350,000 businesses that use TikTok as a marketing tool to reach new an existing audiences.
Two-thirds of U.S. teenagers told a 2022 Pew survey that they are on the app, and 16% said they use it constantly. In 2021, the average time kids and teens spent on TikTok grew to 91 minutes a day, up from 82 the year before, according to a report by TechCrunch.
By July 2015, Musical.ly had built a substantial following, and surpassed, Facebook, YouTube, and Instagram in the iOS popularity list. Before long the site's users have even given themselves a nickname – “musers.”
According to the latest data on TikTok's advertising reach, the United States is home to the majority of TikTok users worldwide, with 116.5 million TikTokers residing there.
What age is TikTok recommended for? Common Sense recommends the app for age 15+ mainly due to the privacy issues and mature content. TikTok requires that users be at least 13 years old to use the basic TikTok features, although there is a way for younger kids to access the app.
It's currently available as an app in the Google Play Store for Android and the App Store for iOS devices. It's free to use, and you'll just need to make an account to get started.
TikTok is fighting to stay alive in the United States as pressure builds in Washington to ban the app if its Chinese owners don't sell the company. But the wildly popular platform, developed with homegrown Chinese technology, isn't accessible in China.
TikTok Statistics – Updated Mar 2023. TikTok is available in over 150 countries, has over 1 billion users, and has been downloaded over 210 million times in the United States alone.
The social media platform allows its users to both create and watch short video content, that is primarily 15 seconds in length. People crave micro-entertainment and short bursts of video distraction, this is one of the main reasons for the app's popularity. Content is short, fun and on-trend.
The app was launched as TikTok in the international market in September 2017.
The app was launched in 2016 in China, where it's called Douyin. It went international in 2017 as TikTok; the name, apparently, is a play on tick-tock, onomatopoeia for clocks and a term for countdowns and minute-by-minute action. In 2017–18, TikTok bought and merged with competitor, musical.ly.
Myth: TikTok's parent company, ByteDance Ltd., is Chinese owned. Fact: TikTok's parent company ByteDance Ltd.
According to the latest data updated in September 2021, out of more than 1.1 billion users, 32.5% are users between 10-19 years old, so it is estimated that about 30% of users are under 18 years old.
Major social media platforms, including Twitter, Instagram, Facebook and TikTok, require users to be at least 13. This includes those in Australia and New Zealand. This minimum age requirement stems from 1998 US legislation which banned the collection of children's personal data without parental consent.
Direct messaging on TikTok is available only to registered account holders aged 16 and older. Direct messaging is automatically turned off for registered accounts between the ages of 13 and 15.
The message from the surgeon general is clear: Regular social media use can dangerously alter kids' brain development, even children who meet most platforms' minimum age requirement of 13. “I certainly don't think anyone under 13 should be using it,” Dr.
The Federal Trade Commission (FTC) considers TikTok a goldmine for scammers. ¹ To be fair, any social media app that has the ability to direct message (DM) other users has the potential for scams.
“TIkTok is a popular way for teens to share videos. Each video lasts up to three minutes, and users can add a variety of filters and effects to enhance them. They also have the ability to send videos privately among friends or with the general public. Anyone can see public videos, even if they don't have an account.