Gen Z, the generation born after Millennials, are digital natives who have never known a world without the Internet and social media. They are constantly connected, always on the go, and extremely tech-savvy. As a result, Gen Z is often lauded for being entrepreneurial, innovative, and open-minded.
Gen Z is the most technologically savvy to the older generations and can adapt quicker than most. 72% of Gen Z are creative and want to start their own businesses and they are able to multitask more than any other generation.
Gen Z has learned to think, learn, and communicate in an environment defined by wireless internet ubiquity, wholesale technology integration, infinite content, and immediacy.
They are a constantly evolving generation and they desire a job that suits their need to develop and grow. Gen Z-ers are ambitious and they're always on the lookout for advancement in their careers, so they can be easily motivated if you provide a pathway to career development.
Animal rights and education are new to their top causes
Our data shows Gen Z is more likely to say this is an issue they're passionate about right now (28%) than Millennials (22%), likely because the majority are currently in the education system, whereas few Millennials are still in school.
'Devastating – economically, socially and much more'
In the short term, Gen Z's stress is leading to ambivalence and withdrawal in their professional lives. According to 2022 data from Gallup, they are the most disengaged group at work. They also report more overall stress and work-related burnout than other cohorts.
Gen Z consumers are more likely to buy sustainable, high-quality, products. 73% of Generation Z consumers are willing to pay 10% more for sustainable products, according to a report from First Insight. They value personalised products and are often drawn to brands that share their point of view on political issues.
What Is the Generation Z Age Range? Generational cohorts are defined by birth years rather than age, so the age range of Gen Z will continue to shift over time. Most sources agree that Gen Z begins around 1997 and ends around 2010, so as of 2020, the Generation Z age range is roughly between 10 and 23 years old.
Generation Z has more conservative spending habits and is more focused on saving money than millennials were at their age. Gen Z tends to be interested in purchases that provide the maximum amount of value for their money, while millennials are more focused on the buying experience.
Some reports indicate that the competitive nature of Gen-Z means they are more interested in working independently. After all, they were raised by highly independent Gen-Xers, so today's youths are used to doing things on their own. However, other reports call Generation Z more collaborative than Millennials.
Generation Z students are on track to become the most educated generation. They have higher high school graduation rates and lower dropout rates than those who came before. In 2018, 57% of 18 to 21-year olds were in college, compared with 52% of Millennials, and 43% of Gen Xers at similar ages.
The Greatest Generation refers to those Americans born between 1900 and 1925, many of whom fought during World War II. These individuals grew up during WWI and lived through the Great Depression and are often the parents of the Baby Boomer generation.
Gen Z lacks the communication and networking skills needed for the workforce. Companies need to train them.
They see themselves as extremely hardworking and enjoy a well balanced work and personal life. Gen Z employees value mental health and work precariously to ensure peace of mind. and retain Gen Z talent, companies must be receptive towards their needs and be more forward thinking in their approach.
According to a study from Northwestern Mutual, Gen Z, particularly those Americans between the ages of 18 and 25, had the highest levels of confidence in their careers and in their ability to achieve financial security.
Some reports have noted members of Generation Z as more pragmatic and earlier to mature than those of previous generations, Gen Zers being more likely to graduate high school, more likely to go to college, and more cautious in their career choices.
And it looks like Gen Z is indeed shaping up to be a homebody generation as well: Looking at their favorite activities by age, 13-18-year-olds are the most likely to say they “go out with friends” for fun in an average night, but playing video or mobile tops their list, followed by watching TV or movies.
Zoomer is used to refer to members of Generation Z, or people born in the late 1990s and early 2000s. The term is modeled on boomer, a common shortening of baby boomer, and earlier use of zoomer referred to physically active baby boomers.
They Are Pragmatic and Financially Minded
Many Gen Zers grew up watching their parents take huge financial hits during the Great Recession. Having witnessed their parents' struggles, this generation is driven by pragmatism and security.
Social media is a huge trend for this generation. Instagram, Snapchat, and TikTok are, by far, the most frequently used platforms. One-quarter of Gen Zers spend five hours or more per day on TikTok. TikTok continues to soar in popularity among members of Generation Z (4,600% in 5 years).
According to the studies, 81 % of Gen Z admit Instagram and YouTube are their favorite platforms. The survey with Gen Z-ers helps businesses know which platform they are using the most.
It's no secret that every single generation has endured horrible trauma of one variety or another. But Generation Z is likely the most aware of (and most openly vocal about) the concept of trauma, its lasting mental health aspects, and mental health conditions in general.
According to a February 2022 Ogilvy study, 70% of Gen-Zers say their mental health needs the most attention or improvement. And an American Psychological Association report found that Gen-Z is more likely to report mental health concerns than any other demographic group.