Psychology of Color: Black
Black is the color of authority and power, stability and strength. It is also the color associated with intelligence (doctorate in black robe; black horn rimmed glasses, etc.)
If you need to come up with new ideas or find a way to solve a problem, make the background blue. It's a simple change that takes seconds -- and it just might make you smarter.
In our brain, the majority of cells responsible for color vision are geared to respond to the color red. Therefore, red attracts our attention more. Hence, we can respond to a red cue faster.
BLUE. Blue is usually associated with knowledge and serenity.
As to logical abilities, blue is located in the LI quadrant, red is in the HA quadrant, and orange is in the LA quadrant. This suggests that blue seems to cause lower impulsive effects, red causes higher arousal effects, and orange causes lower arousal effects on tests that require logical abilities.
Studies have shown that colours such as orange, red and yellow are more attention-grabbing compared with colours such as grey or brown. This means that information written or highlighted in these colours have a higher chance of being remembered.
Red is the color of power. It gets people's attention and holds it. It is the most popular color for marketing. The color red tends to increase the heart rate and create a sense of urgency.
Green – Quiet and restful, green is a soothing color that can invite harmony and diffuse anxiety. Blue – A highly peaceful color, blue can be especially helpful for stress management because it can encourage a powerful sense of calm.
Red Color Psychology
In color psychology, red is the most intense color. And thus, can provoke the strongest emotions.
Red is the most powerful color amongst all. It has a tendency to stimulate mind and attract attention.
Yellow is widely recognized as the happiest color in the world and comes with a scientific pedigree to back up this esteemed honor. Research has suggested two main reasons why yellow is considered the happiest color. Many studies have linked the psychological powers of yellow to the sun.
A new study found their IQ was slightly higher than others although the results were so close researchers called it a draw. Blondes had an average IQ of 103.2, compared to 102.7 for those with brown hair, 101.2 for those with red hair and 100.5 for those with black hair.
The colour of one's eye may be the key to success. American scientists who conducted some tests concluded that brown-eyed people performed better at reaction time, but those with lighter or blue eyes appeared to be better strategic thinkers, the Daily Mail reported.
Grey eyed people scored the highest with the remaining colors close behind.
Pink brings strong positive energy into your environment. Mood-lifting yellow is another colour that belongs to the fire element.
Yellow is energizing and radiates positivity. It plays to our emotions and lifts confidence levels so is excellent for getting you into the right mood for producing great work. As the strongest psychological color, you might want to opt for yellow tones to stimulate your creativity.
An ERP study. The color red is known to influence psychological functioning, having both negative (e.g., blood, fire, danger), and positive (e.g., sex, food) connotations.
Yellow is the emotional color. It represents creativity, friendliness, optimism, and confidence. Incorporate yellow when you want to stimulate positivity, creativity and happiness.
Research studies discovered red to be the best color light to help you sleep, because it increases production of melatonin as well as full darkness. On the other end of the spectrum, blue is the worst. Despite being a calm-inducing color on most occasions, blue is not suitable for lighting a bedroom.
Green. Like blue, green is another cool, calming color. Green can make a space feel peaceful, given that this color is associated with grass, trees, and other plants found in nature. These peaceful associations can help you de-stress and relax into a night of restful sleep.
Low wavelength colors, colors that help you focus like green and blue have been shown in scientific studies to improve focus, and efficiency. Green is especially useful for home office workers who spend a lot of time in front of the screen, as it lessens eye fatigue.
When it comes to depression colors, gray and blue tend to be high on the list of those associated with low mood. In a 2010 study using the Manchester Color Wheel, experts found gray was the color people pointed to when asked to reflect feelings of depression.
RED: High Energy and Strength
Red, like most warm colors, has an invigorating and exciting visual effect and is one of the top colors that represent strength. It oozes with high energy and vitality, bringing to mind primal elements like fire and blood.