Concepts like the green, blue, orange or yellow economy aim to show us areas we should pay close attention to in order to help the environment.
Green logos for environmental brands
It's associated with nature and the earth, so it makes perfect sense for an environmental brand to choose a green logo. If you take a look at many eco-friendly products on store shelves, you'll see that almost all of them use green in their logo or packaging.
Sustainable colours tend to be neutral tones such as white, beige or light pink. This is not because the dyes are safer but simply because neutral tones will last longer and will remain timeless.
A green color label will increase the dollar amount consumers are willing to pay for a green product.
Colour Code: 3593 Tone: Modern Midtones.
Because the color green is strongly associated with nature, people often describe it as natural, fresh, and restful.
Studies show blue is 'greener' than green when it comes to signaling environmental friendliness.
Colors – Neutral tones and earth tones like green, brown, and tan are often used in the logos of eco-conscious companies, as they do not look artificial and remind consumers of your company's eco-friendly attitude.
Blue and yellow are common colors for social justice and housing NGO logos. Blue is a color for peace and wisdom and yellow is a symbol for optimism. Red is a great color choice to express passion and love.
Your primary logo color is blue, the king of colors. Blue appears in over half of all logos because it represents intelligence, trustworthiness and maturity. Technology companies and large corporations lean towards blue's steadfastness and security. True blue will make sure you're taken seriously.
Eco-friendly products have a lower impact on the environment throughout their life cycle, i.e., from the raw materials used in their manufacturing, to their design, transport to the end-user, their length of use and their capacity to be recycled.
Simply put: Going green refers to all aspects of environmentally-friendly products from fashion to buildings to the movement as a whole. Eco-friendly means that a product, practice, or activity won't harm the environment. Sustainability means that what we do today doesn't deplete resources for future generations.
Eco-friendly products contain materials that have been recycled, are easy to recycle, or are gathered from a natural source like bamboo or cotton. Ideally, these products should be made in a solar-powered building that uses the least amount of water as possible.
What an Orange Logo Says About Your Brand. An orange logo sends the message that your company is friendly and cheerful. This makes it a good choice for brands who want to be seen as light-hearted and not too serious, but still confident.
The color cyan, a greenish-blue, has notable tints and shades. It is one of the subtractive primary colors along with magenta, and yellow.
Brands that use shades of blue as part of its company image are perceived as the most environmentally sustainable, new research has found.
Green represents life, blue does not. Green is the most soothing color to the eyes, blue is not. Green is the best, blue is not.
Mother Nature's favorite color is chlorophyll green.
The color blue that is found in foods, plants, and animals lacks a chemical compound that makes them blue, which makes the natural blue pigment so rare.
Green is a restful and quiet color. Because it symbolizes nature, green is one of the most beautiful and comforting colors that attracts harmonious feelings that can diffuse anxiety and helps us stay calm and refreshed.
HEX color #ABB7C8, Color name: Echo Blue, RGB(171,183,200), Windows: 13154219.
The RGB values for Sherwin Williams HGSW3247 Liveable Green are 207, 207, 188 and the HEX code is #CFCFBC. The LRV for Sherwin Williams HGSW3247 Liveable Green is 61.28.
#66FF00 (Bright Green) HTML Color Code.