The core values of Baby Boomers include optimism, team orientation, personal gratification, health and wellness, personal growth, youthfulness, work, and involvement. When a workplace environment supports their values Baby Boomers are more satisfied with their jobs.
Competitive: Since Baby Boomers equate work and position with self-worth, they are quite competitive in the workplace. They are clever, resourceful and strive to win. Boomers believe in hierarchal structure and rankism and may have a hard time adjusting to workplace flexibility trends.
Baby boomers value relationships.
As they grew up, there was a growing belief in the value of spending time with family and friends. This belief was in part due to economic growth and increasing labor laws, which led to more free time.
Baby boomer consumer characteristics
They have some distinctive characteristics when it comes to consumer behaviors: Prefer buying products in-store rather than online. Place importance on the quality of interactions with brands and their employees, both in-store and online.
Baby Boomers are confident, independent, and self-reliant. This generation grew up in an era of reform and believe they can change the world. They questioned established authority systems and challenged the status quo.
Baby boomers are typically more traditional than millennials in terms of lifestyle. They are more likely to be homeowners and to live in traditional nuclear families. On the other hand, millennials are more likely to put off getting married and having kids later in life.
Beauty products, clothing and shoes, and items related to home and garden round out the top five types of products boomers prefer to purchase in physical stores, with between 31% and 37%.
A common stereotype regarding Baby Boomers is that they're fear-driven, which experts believe could be due to having childhoods so close to the war era. They're also commonly referred to as “stubborn” and resistant to any sort of change.
As baby boomers age, they must deal with the challenges of aging. That is why healthy living and regular check-ups with your doctor are more important as time goes by. Age is a risk factor for several chronic conditions, including diabetes, cancer, heart disease and Alzheimer's disease.
As the longest-living generation in history, boomers are at the forefront of what's been called a longevity economy, whether they are generating income in the workforce or, in their turn, consuming the taxes of younger generations in the form of their Social Security checks.
Baby boomers want health and longevity, but they also want to have the dollars to support themselves. They wonder if their lifespan will match their health span, and their wealth span.
Competition and Loyalty: Boomers have had to compete throughout their entire lives due to their large population as a cohort. Their propensity to compete drives their need to differentiate themselves from others, and working long hours was one way to differentiate themselves, and for many becoming the norm.
While it is important for baby boomers to develop their digital skills, one of the best ways to engage baby boomers is to take a break from technology and spend time interacting face-to-face. Try scheduling a meeting or sitting down for lunch with your boomer colleagues and be sure to establish a “no phones” rule.
Unpaid internships, Crocs, blaming Millennials, home shopping channels, Mom jeans, writing checks, landlines, transition lenses, the mall, khaki capri pants, phonebooks, ironing, Mrs. Dash, Avon, golf, linoleum…….. It's a long list, but these were some of my faves.
Baby boomers idealistically looked for social change. They experimented with different ideas, lifestyles, sexual freedoms, ways of thinking, as the hippy movement exhibited during the late 60's. Baby boomers were free spirited, open, tried to be fair and took up social causes.
Boomer Favorite Foods
Seafood/Fish – 63% Chinese – 60% Sandwiches (other than burgers) – 60%
Many baby boomers see millennials as impatient, unprofessional, and lazy, while millennials may see baby boomers as unapproachable or old-school. At the end of the day, your age has nothing to do with your success; your execution does. If that message is not conveyed from the top, these generations may clash.
Why the Richest Generation Is Struggling. The Baby Boomer generation is facing a retirement crisis due to several factors, including the increasing cost of healthcare and long-term care, rising debt levels among older Americans, and inadequate savings.
The post-war baby boom, occurring between 1946 and 1964, determines who is a baby boomer. This means that, as of 2020, baby boomers are between 56 and 74 years old.
Baby boomers are anyone born between 1946 and 1964. Baby boomers are the generation of people born after World War II when the birth rate spiked.
Baby boomers often aim to work as long as it takes to reach their goals and try to differentiate themselves by attaining the promotion, raise or acknowledgment they want. This generation has experienced the benefits of hard work and dedication, which is something they expect from their employer.