618 is the second largest and most important Shopping Festival in China. Every year from June 1st till June 18th , China's e-commerce landscape is filled with large-scale promotional activities and discounts on the hottest products of the moment.
618 shopping day is a shopping festival created by JD.com. The festival is celebrated annually on the 18th June (6th Month), hence the name '618'. '618' is significant as is the date JD.com was founded by Liu Qiangdong on 18th June, 1998.
The 6.18 shopping festival is the second largest annual online shopping festival in China. With sales periods for the event now well under way on major e-commerce platforms, we consider the challenges for e-commerce players this year and present our expectations for the event.
The first 618 festival was launched in 2010 to the sound of success, and over the years, it became immensely popular throughout China across different retailers and platforms. It even went on to rival Black Friday sales volumes in the US.
Singles Day or 11.11 Shopping Festival
Every year on 11.11, Chinese people celebrate this iconic shopping festival which is the biggest of its kind in the world.
The date, 11 November (11/11), was chosen because the numeral 1 resembles a bare stick (Chinese: 光棍; pinyin: guānggùn), which is Chinese Internet slang for an unmarried man who does not add 'branches' to the family tree. The four '1's also abstractly refer to the demographic group of single people.
Three of the biggest blowout shopping days are Black Friday, Labor Day and Memorial Day. Memorial Day is in May, so look for furniture and home decor discounts from big-box stores.
On the news of Emperor Yang's murder by General Yuwen Huaji on June 18, 618, Li Yuan declared himself the emperor of a new dynasty, the Tang. Li Yuan, known as Emperor Gaozu of Tang, ruled until 626, when he was forcefully deposed by his son Li Shimin, the Prince of Qin.
Tang dynasty, Wade-Giles romanization T'ang, (618–907 ce), Chinese dynasty that succeeded the short-lived Sui dynasty (581–618), developed a successful form of government and administration on the Sui model, and stimulated a cultural and artistic flowering that amounted to a golden age.
Asia. June 18 – The Sui dynasty ends: Rebel leader Li Yuan captures Luoyang, and has Emperor Yángdi murdered. He proclaims himself emperor Gao Zu and establishes the Tang dynasty, one of the most notable dynasties in Chinese history, which will last for almost 300 years.
The 618 event is China's second-largest shopping festival, after Singles' Day in November. It now runs from late May until mid-June, with this year's festival being closely followed by market analysts for signs of rebounding consumer spending in China since Beijing started relaxing pandemic controls.
12.12 or Double 12, A day popularly recognized as South East Asia's version of Single's Day & Black Friday.
10.10 is another flash sale bridging the space between Super Shopping Day (9.9) and Single Day (11.11). Singapore celebrates the 10.10 sale as the Perfect 10 sale. Despite its arrival just one month after 9.9, consumer demands remain high as ever.
The 618 area code covers all or parts of 37 counties in Illinois and includes communities such as Alton, Belleville, Cairo, Carbondale, Centralia, E. St. Louis, Edwardsville and Marion. The 618 area code is one of the original, eighty-six area codes in the United States, assigned by Bell Laboratories in 1947.
Peace of mind and contentment are two positives associated with the angel number 777, said Summers. It also has an intuitive energy. The number is associated with spirituality, more related to getting in touch with your inner self; to raise your own consciousness about what you want and need on your journey.
The repeated appearance of angel number 1234 in your life carries a powerful message. In angel numerology, it symbolizes new beginnings, personal growth, and progress. This number sequence represents a fresh start and shows the universe guiding you toward your own destiny, confirming that you are on the right track.
Tang Dynasty (618–907)
The Tang Dynasty is considered a golden age of Chinese arts and culture. In power from 618 to 906 A.D., Tang China attracted an international reputation that spilled out of its cities and, through the practice of Buddhism, spread its culture across much of Asia.
The Sui dynasty ([swěɪ], Chinese: 隋朝; pinyin: Suí cháo) was a short-lived imperial dynasty of China that lasted from 581 to 618.
Sui and Tang dynasties (581-906 CE): Reunification of "China" The Sui (581-617 CE) and subsequent Tang (618-906 CE) dynasties reunify China, three-hundred years after the fall of the Han dynasty (in 220).
The Zhou created the Mandate of Heaven: the idea that there could be only one legitimate ruler of China at a time, and that this ruler had the blessing of the gods. They used this Mandate to justify their overthrow of the Shang, and their subsequent rule.
In 907 the Tang dynasty was ended when Zhu Wen, now a military governor, deposed the last emperor of Tang, Emperor Ai of Tang, and took the throne for himself. A year later the deposed Emperor Ai was poisoned by Zhu Wen, and died. Zhu Wen was known posthumously as Emperor Taizu of Later Liang.
November and December are the biggest two months of the year by some distance in terms of sales volumes. The biggest online sales events occur during this two month period. Singles's Day, Black Friday and Cyber Monday and the Christmas shopping period all combine to make these the peak months for online retail.
January and February are typically considered the slowest months for retail as consumers recover from holiday spending and focus on post-holiday savings.