Almost all makeup artists will agree that matte and low-shimmer eyeshadows are better suited for mature women's skin. Shimmery and frosty eyeshadows tend to accentuate wrinkles. But you do you, and if you enjoy shimmery eyeshadow read our article SHOULD YOU SHUN SHIMMER EYE MAKEUP AFTER 50?
“You can never go wrong with neutrals, beiges, browns, or grays — and soft purples also look great on anyone!” says Lujan, before adding that it's important to consider both your eye color as well as the undertone of the shadows you're planning to use.
Applying eye makeup when you're over 50
Your goal is to make your eyes look bigger and brighter by using light, neutral eyeshadow shades (beige, taupe, etc.). Avoid using bright colours and iridescent shadows over the entire eyelid. A smoky look isn't recommended either, as it weighs down the eyes.
You might opt for our Eye Shade in Cream, Cappuccino, or Caramel Pink. Next, use a slightly darker shade in your eye socket to create definition and depth. You could choose Taupe, Cocoa or Rose Gold.
In general, matte eyeshadows are recognized as the best eyeshadows for older women as they are less likely to settle into creases and wrinkles and they create a smooth and even finish. They also help lift hooded eyes. Another great option for older women is satin-finish eyeshadows.
Using gold, bronze, copper and glittery eye shadows is definitely in for the wedding season. Such shades help you look glamorous and also help you look younger than your age.
Like we mentioned, the best eyeshadow for mature eyes tends to be cream formulas, since they won't settle into fine lines. That said, it's a good idea to set cream products with powder formulas to avoid any transfer. You can do this for both your eyeshadow and eyeliner, by using a matte eyeshadow.
Yes. Opt for hydrating matte eyeshadows like the iT Cosmetics Naturally Pretty Eyeshadow Palette, as they are long-wearing and are less likely to fade on mature skin.
Opt for a lighter eyeshadow rather than a dark, smoky shade on your eyelids and around the eyes, like Jenna Dewan Tatum. "Highlighting the corners makes eyes look brighter and fresh," says Ahnert. "Use a light color shadow in matte or shimmer to inner corner, lower lash line in outer corner, and the inner lid."
Cut Out Creasing
Although cream eyeshadow has gained a reputation for being easier to apply, a powder eyeshadow will always flatter mature eyes better because it is less likely to migrate across the skin and sink into fine lines.
One of the most common makeup tips you will see for women with aging eyes is to avoid shimmer. Every time I hear or see this tip I want to say, "no way!" Shimmer is good for all ages, especially when it is used appropriately.
It adds a beautiful structure to the face and can frame your eyes as the standout features they are. A pencil eyeliner is good for aging eyes because it softens the lash line and makes your fringe look fuller. Just avoid applying it to the bottom of your eyes.
Many mature women find that while they may have loved a bold black liner in the past, it doesn't suit them the same as it once did, and prefer to opt for softer shades like brown or charcoal. (You can find these shades from Inglot AMC Eyeliner Gel and Urban Decay 24/7 Glide-On Waterproof Eye Pencil.)
Makeup artist Helena Olivares advises swapping vampy plum or brown tones for more neutral shades, as they can look a bit harsh on aging skin. Neutral tones and subtle pinks, she explains, can help you achieve a more youthful appearance, as they instantly give the skin a brighter and cleaner look.
Eye shadows with too much glitter might feel young, but they can have the opposite effect. These shimmery sneaks are aging us. Instead of brightening up your complexion, they exacerbate the appearance of dry skin or fine lines.
A makeup artist once told us that harsh, thick eyeliner will age you like no other, especially if you only apply it to your bottom lash line. Think about it this way: Why would you want to add more shadow to that already-annoying area?
Cream blushes can be more hydrating and complimentary to mature skin, and they are great for those “no-makeup makeup” looks. Cream blush is perfect if you want a little color but don't want to wear a full face of foundation, but it can also be blended in on top of foundation, concealer, or bb cream too.
When stored correctly (in a cool and dry place), eyeshadows will last at least 2 years. Always check your eyeshadows for any signs of expiration. If you notice a change in smell, texture, lack of pigmentation, or if your shadows have started to harden, it is time to throw them away.
As for liner, Linter makes a point of debunking a long-held myth. “In the old days, they used to say only use brown, but it's a falsehood that women over 50 can't use black,” she insists. “You need to create a contrast between the eye color and liner.
Unopened eyeshadows can last anywhere from two to three years if stored properly. Once opened, however, powder shadows may begin to degrade after six months and should be replaced within one year for optimal results.
DON'T wear mascara on your lower lashes. Playing up your lower lashes can make your eyes look droopy and draw attention to dark circles. It makes the eyes look older and accentuates the under eye wrinkles.