If your skin is dry, your foundation is more likely to cling to any dry patches and settle into wrinkles. So make sure to hydrate your skin well before applying foundation. Margina: Hydrating the skin plumps up the skin, which helps to keep makeup from settling into fine lines.
Think you're hiding wrinkles by piling on the foundation? Excess makeup just exaggerates them. The fix: After applying your foundation with a brush, take a damp makeup sponge and gently press it all over your face. This removes any foundation that has settled into lines, and creates a soft finish.
A liquid foundation or tinted moisturizer is most likely to compliment a maturing complexion. Unlike powder formulas, liquid foundations are less likely to settle into your pores and fine lines. They're more flattering for aging skin, as they possess hydrating properties to naturally create that coveted dewy finish.
"Lightweight makeup, such as BB creams, tinted moisturizers or airbrush makeup is great for giving coverage without accentuating fine lines and wrinkles," says Kiralee Hubbard, a makeup artist and founder of Aeroblend Airbrush Makeup.
If you've ever thought your makeup makes you look more wrinkled, it might be by virtue of dehydrated skin. Makeup has a way of leaching the moisture from the skin, accentuating pores, and highlighting fine lines and wrinkles. So if your skin looks worse with foundation, this could be a major culprit.
As for choosing a foundation, Dubroff advises, “For mature skin, I like to use a buildable liquid or creamy formula.” Drier formulas can accentuate any kind of texture on the skin — and not in a good way.
Prior to any application you should cleanse, moisturize, and prime. "Using an excessively greasy cream that sits on top of your skin might prevent your foundation from properly absorbing and drying down, which can cause it to settle into lines," says New York City-based makeup artist Andrew Sotomayor.
StriVectin's skin care infused LINEblurFECTOR Instant Wrinkle Blurring Primer instantly fills and blurs the look of deep wrinkles while prolonging makeup wear.
Schlessinger says. “It can provide a smoother finish, whereas powder foundation can sometimes emphasize texture on the skin, making acne or rosacea look more pronounced.” Because powder foundation can sometimes settle into lines and wrinkles, liquid foundation formulas tend to be favored for mature skin.
You Need to Exfoliate
While moisturizing and priming play an important role in the end look of your foundation, Garshick says that exfoliation does, too. “Those who have a build-up of dead skin cells and don't exfoliate regularly may find their foundation appears cakey,” she says.
Hyaluronic acid (Restylane, Juvederm, others).
This natural component of the skin's connective tissue is the most common filler used for wrinkles. The results typically last 6 to 12 months.
Layer your makeup
A light-reflecting primer such as Laura Geller Spackle Tinted Under Make-Up Primer ($25; laurageller.com) camouflages fine lines. Follow with sheer liquid foundation. Bonus: Primer keeps makeup from settling into—and emphasizing—furrows.
Quinn emphasizes that the most important tip for applying foundation to mature skin is the prep step right before foundation. "The skin needs to be hydrated before any foundation is applied. Massage in your face and eye creams, use a roller for added penetration, and follow up with a brightening primer," he says.
A thick and matte foundation can emphasize your wrinkles if you have mature skin. It might also crease and settle into fine lines, making them more visible. A dewy foundation will help give your skin a healthy and youthful glow, and it will also help hydrate your skin and minimize the appearance of wrinkles.
Use a concealer that won't sit heavily on your skin.
Look for products that say “light coverage” and “wrinkle-reducing” to keep your skin looking smooth and soft. With a concealer, less is more. Try to focus on areas that really need it, like your under eyes, and keep it off the rest of your skin.
Retinol (vitamin A) is the most frequently used ingredient in anti-aging creams. But tretinoin, another form of vitamin A, may be the most effective ingredient to firm the skin on your neck and face.
No matter what tool you're using—a foundation brush, a BeautyBlender, or your fingers—buff (or bounce, if you're using a sponge) the foundation into your skin as opposed to “painting” it on to build coverage smoothly and avoid streakiness, says Park.
Dehydrated or dry skin can cause makeup to clump and cling into dry patches. Your face can look like it's peeling when you put on foundation. Oily skin can also cause makeup to split on the face. Following an appropriate skin care routine and preparing your skin before makeup application is an essential step.