Gen Z is known for being resourceful, independent learners who value diversity and inclusive culture and place a priority on well-being and mental health in the workplace. They are fiscally conservative with a keen focus on investing and income. Gen Z values justice and equity.
Gen Z consumers are more likely to buy sustainable, high-quality, products. 73% of Generation Z consumers are willing to pay 10% more for sustainable products, according to a report from First Insight. They value personalised products and are often drawn to brands that share their point of view on political issues.
It starts with what values are important to Gen Z'ers and moves into what brands and products they rate. “Teens feel that being cool is about just being yourself, embracing what you love, rejecting what you don't, and being kind to others.”
They are constantly connected, always on the go, and extremely tech-savvy. As a result, Gen Z is often lauded for being entrepreneurial, innovative, and open-minded. It's important to recognize the strengths of Gen Z because this generation is quickly becoming the largest demographic in the workforce.
The Greatest Generation commonly refers to those Americans who were born in the 1900s through the 1920s. The Greatest Generation members all lived through the Great Depression and many of them fought in World War II.
Gen Z is also the smartest and best educated generation. Having an unlimited wealth of information at our disposal has not gone to waste. In America, 57 percent of Gen Z is reported to have enrolled in a two-year or four-year college, compared to 52 percent of Millenials and 43 percent of Gen X.
cheugy. Are you cool or are you cheugy? This word, used to describe “uncool” things that are either out of style or trying too hard to be in style, is believed to have been coined in 2013.
They Are Pragmatic and Financially Minded
Many Gen Zers grew up watching their parents take huge financial hits during the Great Recession. Having witnessed their parents' struggles, this generation is driven by pragmatism and security.
'Devastating – economically, socially and much more'
In the short term, Gen Z's stress is leading to ambivalence and withdrawal in their professional lives. According to 2022 data from Gallup, they are the most disengaged group at work. They also report more overall stress and work-related burnout than other cohorts.
Social media is a huge trend for this generation. Instagram, Snapchat, and TikTok are, by far, the most frequently used platforms. One-quarter of Gen Zers spend five hours or more per day on TikTok. TikTok continues to soar in popularity among members of Generation Z (4,600% in 5 years).
Like Millennial Pink, Gen Z colors favor the eye-popping Cyber Lime (forecasted to be big in 2024) and Digital Lavender, also aligned with inclusivity. “[Cyber Lime] can speak to all, which Gen Z is very sensitive to,” said Guilbert.
And it looks like Gen Z is indeed shaping up to be a homebody generation as well: Looking at their favorite activities by age, 13-18-year-olds are the most likely to say they “go out with friends” for fun in an average night, but playing video or mobile tops their list, followed by watching TV or movies.
Generation Z students are on track to become the most educated generation. They have higher high school graduation rates and lower dropout rates than those who came before. In 2018, 57% of 18 to 21-year olds were in college, compared with 52% of Millennials, and 43% of Gen Xers at similar ages.
Compared to the 70-year life expectancy of baby boomers and the 85-year life expectancy of Gen X, Gen Z is predicted to have a life expectancy of over 100 years. Major factors contributing to the same are improvements in the standard of living, medical progress, and health consciousness.
Regarding major issues in the national news, the same survey states that overall, more Gen Zs than adults are stressed about the: rise in overall suicide rates. separation and deportation of immigrant and migrant families. widespread reports of sexual harassment and assault.
One in four Gen Z respondents reported feeling more emotionally distressed (25 percent), almost double the levels reported by millennial and Gen X respondents (13 percent each), and more than triple the levels reported by baby boomer respondents (8 percent).
The study found that about half (49%) of millennials surveyed want to work fully remote, whereas only 27% of Generation Z (Gen Zers) feel the same way; they're much more likely than average “to be seeking in-person” work opportunities.
As the kids would say, it's pretty cringe. That's a Gen-Z term that essentially means the same thing as cringey. A silly slang term, but then, each generation comes up with such words.
Fire. In Gen Z slang term, “fire” means something is really amazing or cool. They also use it to express excitement or point out a new trend within their culture.
“Ghosted” and “salty” are the most popular slang terms in America. The most annoying slang term is “bae.” Most Americans (89%) agree slang is unprofessional. About a third (31%) of Gen Z Americans have used a slang term they later found out was offensive.
26% of millennials have 2 or more jobs.
Despite stereotypes endorsed by older generations, millennials are one of the hardest working generations.
Gen X is sometimes called the “Forgotten Generation.” They are the smallest generation by population, with about 65 million people.
Gen Z has learned to think, learn, and communicate in an environment defined by wireless internet ubiquity, wholesale technology integration, infinite content, and immediacy.