Clean beauty means that a product is safe, non-toxic, and has transparent labeling of ingredients. Just because a product is organic, natural, or green, doesn't mean it's non-toxic. The FDA doesn't regulate or define claims often used in greenwashed products.
Key differences: Clean beauty is mindful of the environment, while natural beauty focuses more on the ingredients in products. Clean beauty will always mean non-toxic, whereas products labeled “natural” may still include toxic chemicals among the natural ingredients.
A clean beauty brand might be vegan, organic, or biodegradable, or it may not be any of those things. The issue with not having clear criteria for clean beauty is that it opens the doors for brands to make hollow claims for marketing purposes i.e. greenwashing.
Up to 60 percent of what you apply to your skin makes its way into your bloodstream, so choosing safe products is an important decision you can make for your health. Clean-beauty products contain wholesome, nourishing ingredients; offer amazing scents, textures, and experiences; and work really well, too.
Clean beauty products are made without toxic chemicals or any other ingredients that could be harmful to human health. However, clean beauty isn't interchangeable with being chemical-free, all natural, or organic, etc. There are many safe synthetic, man-made ingredients that can be found in clean beauty products.
All e.l.f. products meet the higheststandard of clean beauty. At e.l.f., clean beauty means each skincare andmakeup product is formulated to comply with the European Union Cosmetics Regulation (EUCR) andFDA restrictions for over 1,600+ ingredients.
Here are some reasons why you may want to consider making the switch: Avoid harmful chemicals: Many conventional makeup products contain potentially harmful chemicals such as parabens, phthalates, and synthetic fragrances.
What are the origins of the clean beauty movement? A growing number of consumers are taking a conscious look at their skincare products and examine their ingredients. They want to know what's in it and generally desire more transparency in the cosmetics industry.
Minimalist skincare, but not so much
As with makeup, the Clean Girl Aesthetic trend preaches minimalism in skincare, which consists of excluding “unnecessary” steps and establishing a three-step daily routine: cleansing soap, moisturizer and sunscreen (used in that order).
This highly gendered and racialised aesthetic implies slimness, flawless and dewy skin, plump and glossy lips, smooth and sleek hair, light (or “no makeup”) makeup, a fresh scent, gold jewellery and a highly organised and stress-free lifestyle.
They prioritise using cruelty-free and toxic-free ingredients. However, clean beauty does not require the ingredients to be vegan or plant-based. They can use non-vegan ingredients as long as they are safe for the skin and ethically sourced.
At Victoria Beckham Beauty, we are committed to creating a better, brighter future for our planet. Everything we do brings together clean ingredients, responsible sourcing, and sustainably-minded design; our goal from inception has been to create true luxury performance in clean beauty.
Beauty products that are labeled “clean” or “natural” are not inherently better or worse for your skin or body than any other beauty products. Skin care ingredients derived from natural sources such as plants or minerals are not guaranteed to be safer or better than ingredients made synthetically in a lab or factory.
Unlike natural and organic, clean beauty doesn't shy away from synthetic (or lab-created) ingredients—as long as those synthetic ingredients are safe.
If you haven't seen the influx of viral TikTok videos based on achieving the look, here's the 411: the clean look is characterized by a no-fuss makeup routine, including fresh skin with minimal makeup, fluffy brows and a sleek, low bun.
Clean Beauty products do not add any potential carcinogens as ingredients and so reduces the risk of cancer. Harmful chemicals in cosmetics and potential endocrine disruptors are banned from being added to clean beauty products avoiding infertility issues connected to hormonal abnormalities.
The ingredients in many conventional beauty products might irritate your skin and trigger allergic responses. Clean non-toxic beauty products are made without these harmful chemicals, making them safer and gentler on your skin. This means you can use them without worrying about damaging your skin in the long run.
When you buy a certified organic beauty product, you can be sure it contains: No GM (genetically modified) ingredients. No controversial chemicals. No parabens or phthalates. No synthetic colours, dyes or fragrances.
To sum it up, both green and clean products have similar meanings and generally exclude harmful or toxic ingredients. Green beauty can go further, though, to include how the product is manufactured and supplied.
Because “clean” beauty lacks a regulatory definition by the Food and Drug Administration, we chose not to market our brand as “clean.” But rest assured, our products are thoughtfully formulated, thoroughly tested, and made to comply with worldwide regulations of quality and safety—you have our word.
Is Maybelline Considered Clean? No, Maybelline is not considered a clean beauty brand. They still use synthetic ingredients and harsh chemicals in their products. To me, clean beauty is defined by mindfully created products without any proven or suspected toxic ingredients.
(“e.l.f.” or the “Company”) stands with every eye, lip, face and paw with a deep commitment to inclusive, accessible, cruelty-free beauty. We do not conduct or tolerate any tests on animals, nor does the Company use any ingredients that are tested on animals in any of its products.