Douyin makeup is a popular Chinese makeup style that typically involves shimmery and glittery eyeshadow, a liberal application of blush (typically in more cool-toned shades), and blurred lips. The overall effect is very soft and a more cutesy doll slash fairy-like appearance.
Douyin makeup is actually an umbrella term for a broad makeup style, defined by soft and ethereal looks that give a doll-like appearance. The name comes from the social media app, Douyin, which ByteDance created in 2016 and is exclusive to China.
Douyin, (抖音, literally “shaking sound” in Chinese) is a short video media app owned by China's young tech giant Bytedance (字节跳动).
“Douyin makeup draws inspiration from popular beauty trends around the world,” says makeup artist Jianqiao Lu. “For example, the heavy base comes from YouTube makeup gurus; the use of pink blush, as well as colored cosmetic contact lenses, is influenced by Japanese beauty and Japanese magazines.
What is the Clean Girl Aesthetic? Glowy skin, a pinch of blush, glossy lips, slicked-back hair, gold hoops, tote bags, and a slim pair of sunnies are some of the main components of the Clean Girl Aesthetic.
What is clean girl aesthetic? The term clean girl aesthetic refers to a beauty, fashion, and lifestyle trend based around a look that's intended to appear elegantly casual but also minimalist and effortless. The term was popularized on and is particularly associated with TikTok.
To get the Douyin look, one should have a sheer foundation, but the finish is up to you. Chanel prefers a glowing base using Milk Makeup Future Fluid and By Terry Hyaluronic Hydra Powder for that lighter, barely-there foundation that's become popular over the last few years.
Douyin makeup is a popular East Asian makeup look that originated in China. The makeup style is named after the Chinese version of TikTok created by ByteDance. Chinese creators and celebrities first donned their looks and inspired others to share their douyin-style makeup on the app.
Douyin Targets Millennials And Gen Z
Most of the active Douyin users are Millennials and Gen Z.
Douyin is only available in the China mainland version of the App Store. So, if you are not in China, you won't be able to find the Douyin app on your default App Store. Therefore, you need to first change the App Store region to mainland China in the App Store settings to download and install Douyin.
It is no surprise that the cheeky, adorable star Dear, also known as Dilraba Dilmurat, is the queen of Douyin.
Douyin vs TikTok also differs in terms of popular content. The most popular on Douyin is definitely educational content, with videos helping to improve skills and grow personally, while on Tik Tok the most popular is narrating videos, which is a great opportunity for artists, singers, and music producers.
As of 2022, Andy Lau, an actor and singer from Hong Kong, is the most followed celebrity on Douyin. His account had amassed about 77 million fans in China. The second place belonged to the Taiwanese singer and composer Will Liu with about 70 million followers.
In fact, it's never existed there. Instead, there's a different version of TikTok — a sister app called Douyin. Both are owned by Beijing-based parent company ByteDance, but Douyin launched before TikTok and became a viral sensation in China.
Dior remained the most successful luxury brand on the Chinese short video app Douyin. During the week from April 2 to 8, 2023, Dior scored the highest - 207,768 points – on Douyin's brand index. Coach kept the second place with about 191,000 points while Gucci made to the third spot.
Douyin is Chinese version of TikTok, and the only version of the platform available to people living in China.
In fact, it's never existed there. Instead, there's a different version of TikTok — a sister app called Douyin. Both are owned by Beijing-based parent company ByteDance, but Douyin launched before TikTok and became a viral sensation in China.
Also sometimes referred to as a melon seed face (瓜子脸, guāzǐliǎn), this is the traditional symbol of beauty in China. It's a small face, with a soft but slightly pointy chin paired with slightly rounded cheekbones with soft lines. The facial curve is oval, and fuller, very much like a melon seed or egg.
Meredith Duxbury set the record straight about her viral foundation technique, in which she slathers an excessive amount of product onto her skin. When it comes to Meredith Duxbury's makeup routine, she's all about the more is more approach.
This short-video platform has the largest number of users in China (over 730 million at the end of 2022). According to Douyin, its users range from teachers based in rural China who record the impoverished living conditions that many local children face, to laid-off Chinese workers making a living live streaming.
'Musty', 'Messy Girl' and the club night 'It' girl all cross over into 'Dirty'.
Soft Girl or Softie describes a youth subculture that emerged among teenagers around mid-to late-2019. Soft girl is a fashion style, popular among some young women on social media, based on a deliberately cutesy, feminine look with a girly girl attitude.
One tweet reads: "The issue with the 'clean girl' aesthetic is that it only represents skinny, thin, loose curl textured desirable Black women with no blemishes on their face, implying that anyone outside of that aesthetic is dirty. You can just call it minimalist makeup."