The Google tag powers the Google products you use with the data to measure the effectiveness of your website and ads. The Google tag sends data to connected destinations, such as Google Ads and Google Analytics 4.
The Google tag lets you send data from your website to linked Google product destinations to help you measure the effectiveness of your website and ads. The Google tag is currently only accessible and configurable from Google Ads and Google Analytics 4.
In the context of Google's tag platforms, tags are snippets of code that measure user activity such as time on page, clicks, and purchases. These tags are required to enable Google products and features.
Google Analytics is an analytics tool that helps you track and analyze how users interact with your website and app. Google Tag Manager is a tag management system that makes it easy for teams to add and edit tags for granular user event insights.
In a nutshell: GA is the analytics tool that provides reports about activity on your site. GTM is a tool that fires your tracking codes based on defined rules. Ultimately, you can either implement GA code on your site directly or implement the GTM code on a site and use GTM to fire your GA code.
Google Analytics can be used without Google Tag Manager. Google Tag Manager can be used without Google Analytics. To use the two together, you still need to setup each one separately. Both are implemented onto your site in similar ways, using javascript code snippets.
Without Google Tag Manager, Google Analytics may be used. Without Google Analytics, Google Tag Manager may be used. To use both in conjunction, each must be configured independently. Both are implemented similarly on your website, utilizing javascript code snippets.
Google Tag Manager (GTM) and Google Analytics (GA) are completely different tools that work together to get you the data you need to make smart marketing decisions. Google Tag Manager is used for storing and managing the code – it is literally a container.
Google Ads and Google Marketing Platform tags are fully supported by Tag Manager, and there is no need to deploy additional gtag. js-based code on your site if Tag Manager is already in use. If you're already using gtag. js, you can always upgrade to Tag Manager at a later date.
Universal Analytics measures screenviews in separate mobile-specific properties, whereas GA4 combines both web and app data in the same property. If you are tracking both web and app data in your GA4 property, be sure to take the additional app traffic into consideration when comparing pageview metrics between the two.
You need to place tags like these in your website code for Google Analytics and other platforms to function and collect data. But with every addition and code change, you risk forgetting about, losing, or breaking tags (or other website elements).
Cost: It is completely free. Google Tag Manager is a free product and it has no usage limits (no limits on the number of pageviews).
Google is not upgrading GTM at this time. However, the GA4 Migration does have implications on various tags deployed via GTM. Some tags that track Google Analytics events use Universal Analytics (the version of GA Google is sunsetting) as a Tag Type. Those tags will need to be converted to use GA4 instead.
On the Install manually tab, you'll see the JavaScript snippet for your Google tag. To establish a connection between your website and Google Analytics, copy and paste your entire Google tag in the code of every page of your website, immediately after the <head> element. Don't add more than one Google tag to each page.
Place the Google tag snippet immediately after the opening <head> HTML tag on every page you want to measure.
Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track activity across your sites and apps, and the intuitive design lets you change tags whenever you want.
Google Analytics 4 is our next-generation measurement solution, and it's replacing Universal Analytics. On July 1, 2023, standard Universal Analytics properties will stop processing data.
“The main reason to move your data and set up GA4 now, if you plan to remain on Google Analytics, is the ability to make use of your historical data in the future. Like it or not, Google Analytics will be migrating to GA4 as default in 2023, so you'll have to do it eventually.
Whether you want to start a blog, or you are an SEO consultant, Google Tag Manager can help you optimize and speed up some tasks. With Google Tag Manager, SEOs have lots of freedom to add codes and execute actions that were otherwise delegated to web developers.
You can set up the integration between Optimizely Feature Experimentation and Google Analytics 4 (GA4) with or without Google Tag Manager (GTM).
Thankfully, Google Tag Manager (GTM) can ease the process of setting up GA4 on your site and reduce the dependency on needing to customize code. This article will show you how to deploy the basic GA4 tracking code through GTM, along with how to create custom events for more comprehensive data.
UTM and GTM are Not Linked to Each Other
These two systems do not need to be used together. Adding UTM tags to your URL will allow you to track those metrics in your Google Analytics account regardless if it is set up using Google Tag Manager or not. GTM does not provide any analytics.
If your Universal Analytics property is implemented with gtag. js, you can dual tag for your Google Analytics 4 property in one of the following ways: Use the GA4 Setup Assistant and select the option to "Enable data collection using your existing tags" (This option uses a feature called connected site tags)