Uncle Ben's rice products will be rebranded as Ben's Originals.
The change marked “the brand's next step in its ambition to create a more inclusive future while maintaining its commitment to producing the world's best rice” said Mars. It comes after frequent accusations of racism against Uncle Ben's logo – an illustration of a black rice farmer – and name.
Uncle Ben's is to change its name and branding, following criticism that its 70-year old logo and imagery of a black farmer involved racial stereotyping. The US rice brand will now be known as Ben's Original, with revamped packaging bearing the new name appearing in shops next year.
Uncle Ben's will become Ben's Original, and will drop the logo of an elderly African American man in a bow tie, the company said. New packaging, which will be orange with Ben's Original in blue font, will reach shelves in 2021.
Uncle Ben's rice was first marketed in 1943 and was the top-selling rice in the United States until the 1990s. In 2020, it was rebranded as "Ben's Original" in the US following the George Floyd protests.
When Ben's younger brother Richard Parker and his wife Mary were killed in a plane crash, Ben and May took in their orphaned son Peter and raised him as their own.
Its marketing has been criticised for perpetuating racial stereotypes. Titles such as uncle and aunt were used in southern US states to refer to black people, instead of the more formal and respectful "Miss" or "Mister". The name Uncle Ben's was supposedly inspired by a Texas farmer known for his high-quality rice.
Uncle Ben's is now Ben's Original: Rice arrives in stores with new name and packaging. An iconic rice brand is hitting shelves with a new name and revamped packaging.
Butterworth", represented in the form of a matronly woman. The syrup was introduced in 1961. In 1999, the original glass bottles began to be replaced with plastic. In 2009, the character was given the first name "Joy" following a contest held by the company.
Uncle Ben was the name of a fictional character, first used in 1946, as a reference to an African-American Texan rice farmer. However, the company said the image used on the Uncle Ben packaging "was a beloved Chicago chef and waiter named Frank Brown.”
White Minute Rice has almost no nutrients (or flavor!) left by the time it is packaged, having all been removed first. Uncle Ben's, and other parboiled rice, have the hulling and polishing done after the processing.
This is exactly how Uncle Ben returned from the dead in Amazing Spider-Man #500; there, Doctor Strange granted Peter a birthday present by resurrecting his dead uncle for five minutes. Ben was around long enough to have a heart-to-heart with his nephew before returning to the afterlife.
In June 2021, the Aunt Jemima brand name was discontinued by its current owner, PepsiCo, with all products rebranded to Pearl Milling Company, the name of the company that produced the original pancake mix product. The Aunt Jemima name remains in use in the brand's tagline, "Same great taste as Aunt Jemima."
The new name -- Pearl Milling Company -- is an homage to the original mill built in 1888 that began making the self-rising pancake mix in 1889. “Pearl Milling Company was a small mill in the bustling town of St.
It's significant that Conagra recognized that consumers perceive Mrs. Butterworth's packaging as racist and problematic. But so far, there's been little change to the brand, while other CPG brands have refreshed their branding to remove racist imagery.
In Spider-Man 3, the Parker family learn the carjacker, now identified as Dennis Carradine, was not Ben's killer. Instead, it was Carradine's partner, Flint Marko, who accidentally shot Ben when the former startled him.
He was in love with May Parker, who was in love with a criminal. Ben convinced her that her lover was no good, and the two married.
Most iterations of Peter Parker's origin story contain two vital points: he gets bitten by a radioactive spider, and his uncle, Ben Parker, dies. Bruce Wayne sees his mother's pearls hitting the pavement, Kal-El gets shot off of Krypton on a spaceship, Peter Parker loses Uncle Ben.
What are their relation to Peter? Ben Parker is the older brother of Peter's father Richard Parker. This makes Ben, Peter's biological uncle whereas Aunt May married Ben, so she is an Aunt through marriage.
The “Everyone's Original” campaign features a diverse cast of families and friends cooking at home, each group putting its own spin on using Ben's Original rice with the tagline "We're all original recipes." Commercials feature six groups of real families and friends: a Black nuclear family, a pair of friends, three ...
Uncle Ben's natural whole grain brown rice supports a healthy heart (diets rich in whole grains and other plant foods and low in fat, saturated fat and cholesterol, may help reduce the risk of heart disease and certain cancers) and a well balanced diet.
Jesse married his dream girl in June 2019 on the Green House lawn in Laurel. After their wedding, Jesse and Lauren knew they wanted to move into a bigger house in the historic town where they would have plenty of room to grow their family. “I feel like we've been looking at houses since we began dating.
May is the widow of Ben Parker and the paternal aunt by marriage of Peter Parker, who leads a secret life as Spider-Man. She is nurturing and supportive of Peter as a mother figure, although throughout most of Spider-Man's history, she has not known of his secret life and considered Spider-Man frightening.
I ended up picking the brains of my brother Adam, who's been an encyclopedia of Marvel since we were little, and he explained that May's not related to Peter by blood—she's his aunt by marriage to his uncle Ben.
Evans and other members of his family filed a $3 billion lawsuit against Quaker Oats in 2014, arguing that the company hadn't properly compensated Harrington's estate with royalties.