What kind of makeup should an older woman wear? Older women should opt for hydrating, light-reflecting makeup products. Using warmer tones for foundation and concealer, softer colors for eyeliner, and brighter colors like peach or pink can bring a youthful glow.
Avoid Powder
Powder on mature skin can accentuate texture and dry out the skin even more. Many people use powder makeup to help their skin look more youthful. However, applying powder all over the face can actually age your skin faster.
Best Overall: Chanel Ultra Le Teint Flawless Finish Foundation, $65. Best Matte Finish: Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation, $40. Best Dewy Finish: Nars Light Reflecting Foundation, $50. Best Drugstore: L'Oréal Paris Age Perfect Radiant Serum Foundation, $17.
Being gentle with your skin will cut back on prematurely aging your skin, but less makeup will have your skin looking younger. You'll have less bacteria on your face. Bacteria is all around us but you don't want it on your face. Every single time a makeup brush touches your face, you're adding bacteria to your skin.
DON'T wear mascara on your lower lashes. Playing up your lower lashes can make your eyes look droopy and draw attention to dark circles. It makes the eyes look older and accentuates the under eye wrinkles.
What foundation does not settle into wrinkles? Powder foundations are great, but not for those with aging skin, since they usually settle into wrinkles. Thick, full-coverage foundations can do the same. “A liquid foundation that's on the thinner side is usually preferable,” says celebrity makeup artist Beck Wainner.
You might opt for our Eye Shade in Cream, Cappuccino, or Caramel Pink. Next, use a slightly darker shade in your eye socket to create definition and depth. You could choose Taupe, Cocoa or Rose Gold. Finally, use your darkest shade in the outer corner of the eyes to create a sultry, elongated almond shape.
Neutrals and Pinks. Neutral and pink colored eye shadows also make you look younger. Neutrals will also complement your everyday look without making you feel that you have over done your makeup, whether you are in the office or college.
Many mature women find that while they may have loved a bold black liner in the past, it doesn't suit them the same as it once did, and prefer to opt for softer shades like brown or charcoal. (You can find these shades from Inglot AMC Eyeliner Gel and Urban Decay 24/7 Glide-On Waterproof Eye Pencil.)
Look for non-matte products that do double, triple, even quadruple duty—say, by adding a dewy glow, intense moisture, sunscreen to ward off spots and wrinkles, retinol and even a filter-like finish. “Dewy foundations give you a more hydrated, youthful look than matte foundations,” says Duque.
If you do want to go out for a bold lip color, choose magenta or raspberry. These lip colors will emphasize your lips, making them look fuller and youthful.
The type of foundation you use can drastically change the look of your makeup, and experts agree that liquid foundation is best for mature skin because of its hydrating qualities.
I'll admit, I'm the first one to recommend steering clear of matte makeup when your skin is more mature. I believe a moisturised, dewy glow is key for looking alive and healthy, while 'flat' skin can make you look dull and tired, and matte textures have a tendency to sit in lines.
4. Apply Thin Layers. Starting with a small amount of product and building up coverage is a crucial step when applying foundation to mature skin. This leads to a more naturally glowy look versus overdone or cakey, and it can also help prevent your foundation from creasing or settling into fine lines.
In-between skin types will work best with a satin finish liquid foundation.” Powder makeup can dehydrate and give skin an unnatural texture — not to mention accentuate crow's feet, frown lines, and wrinkles. Instead, use cream products that keep skin looking dewy and hydrated.
Our top choice is the Charlotte Tilbury Airbrush Flawless Longwear Foundation, thanks to its excellent coverage, budge-proof formula, and impressive longevity. If you're looking for something that provides great coverage as well as skincare benefits, we recommend the KOSAS Revealer Skin Improving SPF 25 Foundation.
Opt for a lighter eyeshadow rather than a dark, smoky shade on your eyelids and around the eyes, like Jenna Dewan Tatum. "Highlighting the corners makes eyes look brighter and fresh," says Ahnert. "Use a light color shadow in matte or shimmer to inner corner, lower lash line in outer corner, and the inner lid."
Adding a sweep of eyeliner is an absolute must when doing eye makeup for mature skin over 60. It adds a beautiful structure to the face and can frame your eyes as the standout features they are. A pencil eyeliner is good for aging eyes because it softens the lash line and makes your fringe look fuller.