Market share of mobile device vendors in Australia 2011-2022 The mobile device market in Australia has been and continues to be dominated by Apple phones; the company has had a comfortable market lead since 2011 with a share always in excess of 50 percent.
As of March 2022, Android operating systems for smartphones held a market share of 53.6 percent in Australia. Android has consistently been the leading mobile phone operating system in the country, however, iOS has been increasing its market share over the past decade.
Apple's iPhone still dominate the Australian market
Apple saw a small 0.6% increase year-on-year (claiming 44.2% of the market in Q1 2023), while Samsung experienced a drop of 13.2% (with 35.1% in 2023's first quarter).
In Australia Telstra has already stopped selling ZTE devices, which it rebranded with names like Telstra Flip and Telstra Tough. In conclusion, while Chinese phones are generally safe to use in Australian, if any of these companies are sanctioned out of existence it will become a problem for existing customers.
It brings the total number of iPhone users in Australia to 8.6 million, or 45 per cent of the 19.3 million smartphone users in Australia. That put it ahead of Samsung, OPPO and Huawei as the nation's most popular smartphone brand.
The iPhone now has 46.2 per cent of Australian phone sales, compared with 53.8 per cent for the entire Android market.
The App Store
As the App Store is built only for iOS devices, you can download almost any app and expect it to run smoothly without hiccups, even if your iPhone is a couple of years old. Compare that to Android, where if you don't have a high-end device, some apps and games might be too much for your phone to handle.
It's not a clear win for Oppo with Samsung offering features like IPX8 water resistance, but generally speaking, it seems like Oppo has the upper hand in overall build quality and features.
Apple and Samsung dominate the smartphone industry and own a combined 56.54% of the total smartphone market share.
Together, Samsung and Apple's global smartphone shipments market share total 42.2%, which means that more than two out of five smartphones sent out in Q4 2022 were produced by these two companies. Third on this list of top smartphone companies (by shipment) is Xiaomi, which shipped 33.2 million devices in Q4 2022.
Apple's Record Profit in China
Apple's market share in China has now reached 22% in Q4 2022, according to Counterpoint Research. Apple was the only brand to witness a positive YoY growth in the market in 2020, and it has continued to gain market share in China despite the declining smartphone market.
Active iPhone units in US
There are just under 150 million active iPhone units in the United States, making Apple by far the most popular smartphone manufacturer and ahead of all Android device manufacturers combined.
In the US, the same device costs just $US699, more than 12 percent cheaper. This places Australia at 18th cheapest in the world, with the US (specifically Los Angeles), Hong Kong and Japan being the cheapest place in the world to buy the new iPhone.
In France, 35.49% vs 63.94%. China and India, the world's two most populous countries, the iPhone holds market shares of 24.32% and 3.92% respectively, with Android's shares reaching and 74.98% and 95.26%. Notably, a small-but-detectable number of people in each country use neither iPhones nor Android devices.
iPhones installed base in the United States, China and ROW 2017. In April 2017, 728 million iPhones were in use worldwide. China is the country where people used the most iPhones, followed by Apple's home market the United States – at that time, 228 million iPhones were in use in China and 120 million in the U.S.
Japan ranks as the country with the most number of iPhone users worldwide, earning 70% of the total market share. Worldwide median average iPhone ownership stands at 14%.
Australia's formal ban on Huawei of 2018 was the first by any country and still rankles with Beijing, which has placed it high on its list of 14 grievances against Australia. Underlying the specific problems around the risks were two larger factors.
Global roaming in China
If you wish to use your current SIM plan, ensure global roaming is activated before leaving your home country. Also, be sure to contact your local service provider to discuss costs associated with roaming, as this option can often work out to be highly expensive.
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