Pampers earns the top spot on our list because the company designs diapers with all kids in mind, including the tiniest and newest of littles, newborns.
Largest Diaper Brands Research Summary
The largest diaper brand in the world is Huggies, with a 2022 revenue of $20.175 billion. As of 2022, the global diaper industry has a market size of $82.59 billion. The average baby goes through up to 2,200 diapers per year.
The two most popular disposable diaper brands - Huggies and Pampers - are similar in price and range, but Pampers are available in larger sizes. Pampers is a Procter & Gamble brand and has about 35% global market share. Huggies is from Kimberly-Clark and has about 22% global market share.
Huggies diapers have a higher leak rate than competing brands, despite being built with more absorbent material. Pampers diapers are more absorbent and successfully stop leaks.
Because of their superabsorbent material and uniquely designed liner that helps protect your little one from wetness, Pampers Swaddlers are our top choice.
Nearly 1,200 birthing hospital in the U.S. trust Huggies® brand diapers as the first diaper worn by nearly 1.5 million babies every year*.
For the parent of the child who is always on the go, and is looking for the fit that allows their baby to move freely and avoid diaper rash, Huggies diapers may be the way to go. For the parent of the child with sensitive skin or an allergy to latex, you might want to consider Pampers diapers.
So why the jump in price? Procter & Gamble pointed to the rising cost of pulp, a raw material used to make disposable diapers, and higher transportation and freight costs. This isn't the first time they've had to raise their prices, and it likely won't be the last.
The new Huggies nappies are especially designed for boys and girls. And for moms and dads, who want to make sure their kids can do anything they set their mind to.
Look for brands free from phthalates, parabens, bisphenols, the fluorinated compounds known as PFAS, and flame-retardant chemicals. Choose plain, undyed diapers or ones with minimal designs. Many of the dyes used in diapers have been linked to health harms or may be contaminated with toxic heavy metals.
10 Unaffordable: Prada Diaper Bag
Kourtney Kardashian's sister Kim bought her a Prada diaper bag, which is priced at $1390, according to InStyle. She revealed that it is the best diaper bag she has ever used; it is so easy to wipe down if anything gets spilled or if it gets puked on.
For comparison, Pampers Pure costs between $0.34 and $0.40 for the smaller sizes (newborn-to-3), Pampers Swaddlers (the cheaper line) between $0.27 and $0.33, Honest about $0.37, and Coterie the most expensive at $0.51 per diaper.
1948: Johnson & Johnson introduces first mass-marketed disposable diaper in the U.S. 1961: Procter & Gamble unveils Pampers.
The overall cheapest diaper is Walmart's Parent's Choice generic brand at $0.09/diaper if you buy size ones. They increase a few pennies more per diaper for each additional size. Still, this is less than half the price of name brands like Pampers, which sell for at least $0.20/diaper.
The reason behind diaper price hikes
It's simple: producers want to offset higher input and raw material costs so their margins don't get squeezed. Commodity prices have been rising, thanks to high demand for products, supply-chain disruptions and surging shipping costs.
Huggies has an average of 1.88 g of fine powdery sodium polyacrylate and an average of 6.97 g of cotton. Huggies has about 10 times the amount of cotton that Pampers has, while Pampers has only 2 times the amount of sodium polyacrylate that Huggies has.
Wearing diapers all day is not recommended. Wearing diapers 24/7, including at night increases the risk of skin irritation, rash, skin rash. The humid environment inside the diaper is a favorable condition for bacteria and fungi to grow.
How many newborn diapers do you need per month? Babies can go through up to ten diapers a day, though yours might need more or less. To be on the safe side, plan for up to 70 diapers per week, which is 280 newborn diapers in your baby's first month.
For the initial few weeks, a newborn baby may need about 10 diapers a day. As they grow older, their need for diapers decreases. By the time they become five months old, they may need about six diapers a day.
A Maximum Absorbency Garment (MAG) is an adult-sized diaper with extra absorption material that NASA astronauts wear during liftoff, landing, and extra-vehicular activity (EVA) to absorb urine and feces. It is worn by both male and female astronauts.
Rumparooz Pocket and Pampers Swaddlers Overnights are the top-scoring cloth and disposable diapers. They offer superior absorbency and the ability to lock moisture away from a baby's skin, reducing sogginess and the potential for rashes.
Instead of throwing the torn diaper away, just grab another one, layer it over the first, then fasten it up like normal. Then, when it's time for a diaper change, simply undo the top diaper, slip the torn, soiled diaper off, clean up your baby's tushy, and RE-fasten the top (and now only) diaper back up.