In Australia, Meta-owned social media platforms continue to dominate, with Facebook boasting the largest user base. As of December 2022, an estimated 79.2% of Australians actively use the platform.
The latest statistics show that Facebook continues to reign strong as the king of social media, with 2.99 billion active users in 2023. That means that nearly two out of every three of the 4.89 billion social media users across the world are active users of Facebook.
The figures show our daily dose of connectivity is clocking in at 5hr and 51m, which represents a 5.9% decrease (22 minutes) compared to the previous year. On the other hand, the average daily time spent using social media has increased by 6% to 2hr and 4min (+7 minutes).
Celebrating our thriving community of 8.5 million Australians and 350,000 businesses. TikTok is a special place where Aussies come to connect with communities, be entertained, grow their business, and create and discover with people from around the world.
Australian TikTok Stats
As of October 2022, TikTok has become Australia's seventh most-used social media platform. 6.0% of 18-64 year-olds say TikTok is their favourite social media platform. Australians spend 23.4 hours per month on TikTok – an increase of 40% from 2021.
LinkedIn is the best Facebook alternative for users who want to network with people in their industry, find jobs, or learn about their favorite brands.
Among leading social platforms, the networks with the highest growth rates between 2020 and 2022 were TikTok/Douyin, Instagram, Snapchat, Pinterest and Twitter.
So, despite Facebook and Instagram bringing in the most money, users are making more over on TikTok and YouTube. Regarding the big bucks, YouTube is the primary source of income for creators earning more than $200,000 per year.
WhatsApp. WhatsApp is the most-used social messaging app in the world, with more than 2 billion global users. It's a great way to reach a huge swath of people and use conversation to deliver personal experiences—hopefully speeding up the buyer journey along the way.
In the United States, YouTube has become the most popular social media platform with 85 percent of 13 to 17 year olds using it, 72% use Instagram, 69% use Snapchat, 51% use Facebook, and it's estimated that 69% of US teens are monthly TikTok users.
Number of users
Both Facebook and Instagram have substantial users, but Facebook's audience is significantly bigger. Facebook has 2.9 billion monthly users, while Instagram has 2 billion monthly users.
Today, three billion people check it each month. That is more than a third of the world's population. And two billion log in every day.
Three, in particular, remain in memory as fantastic upstarts that existed before Facebook came along and swept them all away as the dominant player in social media. In this article, we'll discuss what made Friendster, Myspace, and Second Life popular, and what eventually happened to each site.
Its next-biggest competitor is Triller, which just crossed 50 million monthly active users worldwide in June – around half the number TikTok has in the United States alone. “As an advertiser, it's exciting to see a variety of communities and platforms growing,” says Gahan.
Which Social Platform Is Safest? All in all, it seems that Facebook and Instagram have the best security features out of the most popular social media platforms.
Twitter – News is something Twitter does much better than Facebook. You have more control over what you see and can keep your newsgathering separate from your socialising. Snapchat – The app that pioneered a style of social networking that makes more sense in today's world.
Top Competitors and Alternatives of Facebook
The top three of Facebook's competitors in the Social Media category are Twitter with 71.85%, Instagram with 4.42%, TikTok with 3.12% market share.
The majority of Australians who use social media are on Facebook in 2023, with 73.8% using the king of platforms in terms of usage. Instagram (55.50%) and Tiktok (41.5%) are just two other sites Australians use to maintain a strong online identity.