Millennials were born into a technological world and came of age in a new millennium. They also were old enough to experience and comprehend 9/11. This generation has witnessed technological growth and development. As a result, they are considered more progressive, creative and far-thinking than earlier generations.
Millennials have been described as the first global generation and the first generation that grew up in the Internet age. The generation is generally marked by elevated usage of and familiarity with the Internet, mobile devices, and social media, which is why they are sometimes termed digital natives.
When we first started delving into the buying habits of Gen Z and Millennials, we found Gen Z to be pragmatic, focused on saving money, and wanting brands to constantly innovate. Millennials, on the other hand, were idealistic, willing to pay more for experiences, and committed to their favorite brands.
Millennials are a demographic cohort or age group, also known as Generation Y. They're called millennials because they became adults around the time of the millennium.
Baby boomers are typically more traditional than millennials in terms of lifestyle. They are more likely to be homeowners and to live in traditional nuclear families. On the other hand, millennials are more likely to put off getting married and having kids later in life.
Millennials are often portrayed as having different career aspirations and goals from older generations. This stereotype stems from the fact that millennials change jobs more frequently and tend to have a shorter tenure with an employer.
They value family, personal connection, and loyalty. They seek out the genuine and are repulsed by phony. They are famously optimistic and believe in the possibility of change. They advocate for the environment and social justice.
Like Boomers, Millennials are a huge generation that we sometimes split into two subgroups: Early Millennials (born 1980-1987) and Recessionists (born 1988-1995).
So, millennials tend to have very positive views of themselves and are very optimistic about their expectations for their lives and they're more likely to say that they're above average compared to their peers and they tend to score higher on other measures of positive self-views, like self-esteem and even narcissism.
Millennials will emphasize family experiences over material things. An emphasis on travel, learning and experiences is characteristic of their generation and a pattern they are likely to carry over into their parenting.
Millennials recognize change and progress as a priority and therefore adapt everything else to keep up and stay competitive. They're young and their thinking is young.
Honesty at 77%, reliability at 74%, helping family at 74%, compassion at 72% and commitment at 72% are the most important values to millennials, according to data released by Morning Consult, a technology company.
Millennials are well educated, skilled in technology, very self-confident, able to multi-task, and have plenty of energy. They have high expectations for themselves, and prefer to work in teams, rather than as individuals. Millennials seek challenges, yet work life balance is of utmost importance to them.
Inflation is the top problem Gen Z and Millennials name as the biggest they are facing today. Over-dependence and addiction to technology ranked second as the top problem among young people for the first time. However, racism and COVID-19 are still top concerns for these gens.
By this definition, Millennials are a subculture.
While they share many of the myths, customs and rituals of the larger culture, they have language, preferences and customs that are distinct to their generation. They have a unique set of reference groups and opinion leaders.
Millennials' values include trust and freedom, which results in considering work flexibility as a norm. Millennials expect to be trusted and given freedom in their professional lives. The rise of flexible work has made their dreams come true.
Gen Y: Gen Y, or Millennials, were born between 1981 and 1994/6. They are currently between 25 and 40 years old (72.1 million in the U.S.)
The Greatest Generation is a term used to describe those Americans who grew up during the Great Depression and fought in World War II, or whose labor helped win it. The term "the Greatest Generation" is thought to have been coined by former NBC Nightly News anchor and author Tom Brokaw in his book by the same name.
Millennials are the most educated generation ever. This trend is likely due to higher income returns from a college education, as well as many young people choosing to wait out the recession and lack of jobs by staying in or returning to school.
Greatest Generation, also called World War II Generation and G.I. Generation, generation of Americans born between approximately 1901 and 1924, who came of age during the Great Depression and the 1940s, many of whom fought in World War II. The Greatest Generation is estimated to have had about 63 million people.
The term “Silent Generation” was first documented in a 1951 Time magazine article, which claimed that the most startling fact about this generation was its silence: “By comparison with the Flaming Youth of their fathers and mothers, today's younger generation is a still, small flame.” The generation's “silent” behavior ...
Urban Dictionary defines millennial gray as: “The sad depressive hue of the color gray which many millennials coat their life in. The color reflects how millennials went from non-sense happiness, looking at cartoon network and Nickelodeon in the 90's to Inflation and depression in the early 2020s.”
GENERATION Y OR THE MILLENNIALS: DIGITAL NATIVES
The revolution was shaped by the millennials or generation Y. Also known as digital natives, millennials are those born between 1982 and 1994 and technology is part of their everyday lives: all their activities are mediated by a screen.