Rapper and entrepreneur Sean “Diddy” Combs is the face of Cîroc, a luxury vodka brand. Combs first partnered with the brand in 2007 and has since been heavily involved in the company's marketing and promotional campaigns, as well as the development of new flavors.
Diddy: Ciroc
The part-owner of this liquor brand happens to be the one and only Sean Combs, aka Diddy. Diddy went into business with Ciroc, however, the liquor failed to take off. It was the 50th ranked vodka in the world at the time. But, Diddy made the deal with Diageo for 50/50 share in profits.
Diageo purchased Ciroc in 2008 and has since become one of the world's leading premium spirits brands. So, while 50 Cent may be associated with Ciroc, he does not own the brand. Among the more well-known black-owned liquor brands are Ciroc, Croc, 50 Cent, Effen Vodka, Ludacris, and Conjure Cognac.
Diddy (Ciroc) - One of hip hop's most successful businessmen, Diddy took on Diageo's Ciroc Vodka brand in a 50-50 joint venture deal back in 2007.
Rapper Sean “P. Diddy” Combs has signed a partnership with spirit maker Diageo PLC to promote the company's Ciroc Vodka in the U.S., in return for 50% of the profits from the brand.
Fans of hip-hop might be interested in D'Ussé VSOP Cognac, which has been endorsed by no less a figure than legendary rapper-entrepreneur Jay-Z.
The company already owns Dom Pérignon and Moët & Chandon. “I'm proud to welcome the Arnault family into ours through this partnership that began with Alexandre Arnault and continued with his father Bernard Arnault and Philippe Schaus, at my home in Los Angeles,” Jay-Z said in a statement.
GREY GOOSE was created in 1997 by Sidney Frank and the brand's Maître de Chai (Cellar Master), Francois Thibault. It was acquired by Bacardi in 2004.
The US rapper variously known as Puff Daddy, P. Diddy, Diddy and Sean Combs bought 50% of premium Tequila brand DeLeón in 2014.
Through his business ventures Jay-Z has become the first hip-hop billionaire. In 1999, he founded the clothing retailer Rocawear, and in 2003, he founded the luxury sports bar chain 40/40 Club. Both businesses have grown to become multi-million-dollar corporations, and allowed him to start up Roc Nation in 2008.
While seemingly every celebrity under the sun has a spirits brand attached to their name these days, Sean “Diddy” Combs set the standard. He took the helm of Cîroc in 2007, steering the brand from minor player to multi-billion dollar brand and major phenomenon.
In 2008, he earned $35 million, thanks to his involvement in the Cîroc vodka brand. Combs entered the crowded beverage game in 2007 when he became an ambassador of the vodka brand.
Cîroc is a brand of alcoholic beverages produced in France since 2003 and distributed by the British-based multinational alcoholic beverage maker Diageo.
Ayala has overseen Drake's Organic ultra-premium, handcrafted spirits since launching in 2017. Founding member of Rum Runner Press, Inc., President of Rum University, and publisher of “Got Rum” Magazine, Mr. Ayala has created the quality standards in the production of rum and other distilled spirits for over 25 years.
Kate Hudson is known for a lot of things. She is an award-winning actress, she works knee-deep in the fashion industry, and she's a published author. But what may surprise you most is that she owns the liquor brand King St. Vodka.
A$SAP Rocky's new blended whiskey, Mercer + Prince, retails for $29.99 per bottle. He sees Mercer + Prince as a statement piece for your bar cart, he explains, but this spirit, which retails for a tidy $29.99 per unit, is made for sharing. As Rocky put it: “It's a social bottle.”
And today, he's adding one more ticked box to his resume: Rocky is getting into the spirits game by launching his own new crafted whiskey brand, titled Mercer + Prince. Rocky's whiskey, which retails for $29.99, was created in partnership with Global Brand Equities and E & J Gallo.
Drake's Ultra Premium Vodka is hand-crafted in the USA. This vodka features a clean and polished nose with subtle, yet inviting hints of citric fruits in the palate and pleasantly lingering aroma of fresh sugarcane juice in the finish.
Smirnoff (/ˈsmɪərnɒf/; Russian: [smʲɪrˈnof]) is a brand of vodka owned and produced by the British company Diageo. The Smirnoff brand began with a vodka distillery founded in Moscow by Pyotr Arsenievich Smirnov (1831–1898). It is distributed in 130 countries.
The Bacardi family owns Bacardi.
The company is a privately held, family-owned spirits company. Since 1862, Bacardi Limited has been owned by the Cuban family and it is now one of the largest privately held, family-owned spirits companies in the world.
Facundo L. Bacardi has been Chairman of the Board of Bacardi Limited since 2005 and a director since 1993. He is the great-great grandson of Company founder Don Facundo Bacardí Massó and a fifth-generation family member.
Moët Hennessy Louis Vuitton bought 50% of premium Champagne company Armand de Brignac, which is owned by entertainer and businessman Jay-Z.
Snoop Dogg has teamed up with Treasury Americas to launch a new wine brand named after his Death Row Records label. The 51-year-old rapper—who acquired the record label that introduced him to the world—and the spirits brand created a red wine in celebration of the milestone.
The rapper and Bacardi have been 50-50 co-owners of D'USSÉ since 2011 and Jay-Z has promoted the cognac over the years, frequently name-dropping it in his tracks. According to documents obtained by TMZ Hip Hop, lawyers for Jay-Z's company SC Liquor are demanding transparency surrounding D'USSÉ.