Lipstick. Deep fruit colours like plum, mulberry and cranberry were fashionable in the early 1970s. Pastel shades like peach, raspberry and pink were worn throughout the decade.
Makeup trends in the 1970s ranged from all-natural to bright glam Disco styles. For most looks, the base consisted of sheer barely-there foundation with pink blush and lightly filled in eyebrows. Depending on the desired style, eye shadow and eyeliner left more room for expression, like in Disco and Punk looks.
60s and 70s Lip Gloss
During the 70s shimmer was the go-to look as pearl was added to everything from blushers to eye shadows – and of course lip glosses. Perfect for the disco era, lip gloss reflects the light.
Eyelashes – heavy black mascara on top and bottom with eye liner. Skin – liquid foundation or powders with some pearlized shimmer add a healthy glow. Blush – gel rouge on the outer apples of the cheek applied in an L shape (high to low, out to in). Lips – Pale frosted pinks for the mod look.
Probably one of the more iconic trends of the 70s, pastel-blue eyeshadow is slowly making its way back into society, appearing in the likes of Urban Decay's GoT palettes and Jeffree Star Cosmetics. One thing we should learn from this once-hot trend is to embrace bold, bright pigments for an unmistakably cool look.
The hippie makeup from late 1960s to '70s is characterized by bright wide eyes and pink or nude lipstick.
By the mid to late 70s, the disco era had really taken off and with it came a more dramatic makeup look. Shimmer eye shadows in shades of gold, silver or blue were paired with black mascara and eyeliner for a truly groovy, night time look.
Blue eyeshadow is the calling card of 60s makeup, but it's also a 70s staple.
Dramatic Winged Eyeliner
While the cat eye makeup trend may have started in the '60s, women in the '70s embraced statement eyeliner and opted for bold and dramatic eye looks too.
The first commercially produced lipstick was invented in 1884 by French perfumers. This lipstick was formulated from a combination of deer tallow, castor oil, and beeswax. At this time, lipstick was not sold in the metal or plastic tubes we know today.
The ideal 1970s beauty was tanned with flowing hair and a slim, toned body -- an athletic look with minimal or "natural" makeup. Actress Farrah Fawcett was considered one of the decade's most beautiful women. The '70s also saw the rise of anorexia nervosa as larger numbers of women strove to be thin.
70s Gold Earrings
And it wasn't just earrings, everything from gold chains, gold hoops, and gold bangles were at the height of popularity. It's safe to say that gold dominated the 1960s and 1970s with the precious metal coming back into favour after a decade-long hiatus.
Popular styles included bell bottom pants, frayed jeans, midi skirts, maxi dresses, tie-dye, peasant blouses, and ponchos. Some accessories that will help pull together your early '70s Hippie outfits are chokers, headbands, scarves, and jewelry made of wood, stones, feathers, and beads.
Hippie Look
Popular early 1970s fashions for women included Tie dye shirts, Mexican 'peasant' blouses, folk-embroidered Hungarian blouses, ponchos, capes, and military surplus clothing. Bottom attire for women during this time included bell-bottoms, gauchos, frayed jeans, midi skirts, and ankle-length maxi dresses.
1970: The Horseshoe Mustache
The '70s were a huge decade for hair in general.
Long, sleek, and parted was THE look of the '70s. The total opposite of the voluminous feathered hair was the long and straight hairstyle. This usually was worn as a single-length cut with a center part that was typically adorned with flowers or a headband. For this style, it was definitely the longer the better.
Curl your hair away from your face.
After your hair is mostly dry, use a curling iron. Separate your hair into one to two sections and curl each section one strand at a time. Make sure the curls all point away from your face. This helps with the 70s look.
1970s: A Return to Au Naturale
In response to the bold looks that defined 1960s beauty, the 1970s welcomed lighter, more subtle looks. False lashes fell in popularity as muted and natural makeup became the trend. Some superstars like Cher continued to keep their false lashes, but the look was no longer as widespread.
Like it or not, shimmer and glitter dominated the better part of the 1970's. These were, after all, the years spent under bright lights and disco balls, performing highly choreographed dance numbers in eye-catching outfits (we can and will only assume every disco looked exactly how they do in a John Travolta film).
There is some debate on exactly which company gets the claim for the oldest makeup company, but Shiseido is often credited with that accomplishment thanks to its 1872 establishment date.
Princess Diana did, on occasion, wear a reddish-orange tone, with hints of brown (a good copy would be NARS Audacious Lipstick in Jane) but more often than not, it was a much more natural lip that Diana sported. One colour we know she did wear, on an engagement shoot for Vogue, was Max Factor's Tint of Pink Lipstick.
Throughout most of the 1920s, dark red lipsticks were all the rage. Many women used lip color to make their mouth look smaller and rounder. A heart-shaped “Cupid's Bow” lip was arguably the decade's most popular makeup trend.
She had a few favourite lipstick products, namely the Elizabeth Arden Moisturising Lipstick in the shades Pink Punch or Rose Petal. Elizabeth Arden held a Royal Warrant, which recognises companies that supply goods or services to the monarch.