On the color wheel, purple is the opposite of yellow, which is why purple pigments cancel out brassy, yellow tones. When you get your hair professionally colored at the salon, hairstylists often tone hair to neutralize brassy yellow and orange tones on bleached hair.
In colour theory, purple is opposite on the wheel to yellow, so the purple colour in the shampoo balances out the blonde colour, acting as a toner that helps to reduce yellow and orange hues and transform your hair into cool, hydrated blonde.
If you have naturally blonde hair, you'll generally let the purple shampoo sit for about 2-3 minutes before rinsing it with cool water. However, some brands may recommend leaving the purple shampoo on for 5 minutes if your hair is naturally blonde, so pay attention to the directions on the bottle.
Purple Shampoo
If your hair is on the yellowish, orange end of the spectrum, purple shampoo will fix it. Like blue shampoo, purple shampoo is another at-home option with color pigments that's formulated to neutralize brassy yellow and orange tones in color-treated hair.
“When in reality it's toning the yellow [brightness] and bringing it to its natural state—which can appear darker than yellow.”
Simply put, whichever colors sit opposite one another on this wheel can cancel each other out. For example, blue neutralizes orange, green balances red, and purple tones down yellow hues. That means, in order to target yellow, you need a touch of violet in your formula.
If you are not looking to lighten you can use blue based ash blonde colors. Blue based colors and toners are good at killing yellow and they should be your first choice in such situations. Use Ugly Duckling's blue based ash blonde colors (anything ending in "1b"). Blue cancels out yellow on the color wheel.
When To Use Purple Shampoo After Bleaching? Avoid washing your mane for the first 48 to 72 hours after bleaching it. This is to give your hair enough time to seal in its new color. If you waited 72 hours before washing your hair after it was bleached, you could use the purple shampoo the next time you shower.
The best way to combat unwanted yellow tones is by using purple shampoo. This product may be a blonde's best friend, but those with gray hair can use this too.
Silver Shampoo, which can also be called purple shampoo, is a shampoo with violet pigments. The violet pigments neutralize the yellow tones in your hair. By using a silver shampoo, you will get rid of brassy, yellow, and golden tones.
SoSilver shampoo by Matrix - This shampoo, formerly known as Color Care So Silver, cleanses and neutralizes any of the brassiness and eliminates yellow tones. This shampoo works for both natural and color-treated hair that is gray to white.
There's two reasons why your hair is still brassy after toning or colouring. Either the undertone of the toner/colour is wrong, or the product is too light for you.
Too Much of a Good Thing: Purple Shampoo Left On Too Long
You can, in fact, over-tone your hair. Leaving purple shampoo in your hair for an hour or more can cause your hair to look dull and lifeless. To leave purple shampoo for more than 10 minutes is already too much.
When deciding how to tone yellow hair to ash, try using a violet shampoo first. As purple is the opposite of yellow on the colour spectrum, the shampoo's purple pigment draws out the yellow brassiness from your blonde, neutralises those unwanted tones, and makes your colour look cooler, healthier and more vibrant.
A yellow tinge in bleached blonde hair may be due to an application error or due to an unsuitable product choice. The yellow tinge often shows up because the bleach is rinsed out too early. Many women will watch the color changing while the bleach does its work.
Let the Shampoo Sit
Let the shampoo sit for two to five minutes depending on how brassy your hair is and how ashy you like your color, then rinse thoroughly. The difference between two minutes and four minutes with purple shampoo is a big one so keep an eye out. It may be helpful to set a timer so you don't go over.
If your lousy bleach job has come out more yellow, you'll need a purple toner. Purple shampoo can help neutralize the yellow. If your hair is orange, you'll need a blue toner. Try a blue shampoo to tone the brassiness and get rid of the orange.
Counteract yellow brassiness with a cool, violet-tinted blonde toner, applied at the backwash, then go in with your rich, radiant, sun-kissed blonde Opens in a new tab shades. Pre-toning helps warm colours fade out better too.
Purple sits directly across from yellow on the color wheel. So depositing purple pigments on brassy, yellow tones color-corrects the hue, restoring it to a brighter cooler tone. Your strands can benefit from a purple shampoo if you: Have blonde hair or gray hair.
Purple shampoo neutralises brassiness but enhances blonde pigmentation. To maintain a silver shade, your shampoo requires a stronger colour neutralisation. Silver shampoo is formulated with deeper purple pigments to target yellow tones in a much stronger way.
Wet your hair with warm water and massage in the purple shampoo from root to tip. Let the shampoo sit on your hair for 2-3 minutes if you're a natural blonde or 15 minutes for brassy color-treated hair. For gray or platinum hair, wait 30 minutes.