50 Cent's vodka: the delightfully smooth Effen Vodka!
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According to Angela Yee at the Breakfast Club, 50 Cent not only sold his minority stake, but ended his contract as Effen Vodka's frontman. Apparently 50 Cent received $60 million for the buyout, from what we hear. However this does not necessarily mean that 50 Cent is out of the spirits game for good.
“I got the bag, EFFEN Vodka Can you say 60M's since they like counting my money DO THE MATH. Lol,” he wrote. The split was also reported by The Breakfast Club soon after with DJ Envy claiming 50 sold his stake in the company for $60 million USD.
But the vodka isn't named after what you may think. Says 50 Cent: “'Effen' means 'smooth' in Dutch.
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Launched in the US in 2003 and then in the UK in September 2006, Effen is named after a Dutch term meaning 'smooth, even and balanced'. The vodka is distilled from wheat grown in Northern Holland using a continuous distillation process.
1/10 50 Cent: EFFEN Vodka
According to EFFEN's website, its smooth texture is thanks to French wheat. It's sold in a variety of flavors with 50 Cent as the face of the brand.
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With the essence of freshly harvested vine-ripe cucumbers, this flavored vodka creates a refreshing take on classic cocktails. Made from premium French wheat, EFFEN® Vodka uses a continuous distillation process, along with natural ingredients to create a smooth taste on the palate.
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Effen Vodka is a premier brand from Holland
Effen Vodka is imported from Holland; in fact, the word Effen is Dutch for “smooth, even, and balanced.” Effen starts with premium wheat from Northern France.
Effen Vodka which is carefully distilled at Effen is adored for its wheat, cucumber, raspberry and vanilla flavor notes.
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